article thumbnail

Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Martech

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). RMNs develop in different ways according to their customer base and the services they aim to provide. Why we care.

Retail 90
article thumbnail

IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

Reaching underserved groups and tastes IHeartMedia toasted its partnership with radio and TV host Charlamagne tha God. Charlamagne’s The Black Effect is the largest podcast network in the U.S. audio network, iHeartMedia touted its reach of 276 million broadcast listeners. for and by black creators. As the top U.S.

Sports 87
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Jagran New Media doubled video ad revenue with a managed AdOps service

Martech

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”. “We A lack of transparency.

Service 101
article thumbnail

Effective Methods: How to Get Real Estate Leads

Lead Fuze

From harnessing digital platforms like social media and email marketing campaigns, building local connections through networking events and partnerships, traditional advertising techniques such as direct mail campaigns – each method has its own unique advantages which we will delve into further.

article thumbnail

5 Innovative Strategies for Business Expansion

Sales Hacker

Need for your product or service. Form strategic partnerships or joint ventures. You can seek out a company that offers products or services that work in tandem with what you are offering. Your new or current market could benefit from the products or services you are capable of offering. Growth potential.

article thumbnail

What Is Business Development?

The 5% Institute

Business development plays a crucial role in achieving this goal by focusing on discovering new markets, building strategic partnerships, and improving customer relationships. Building Strategic Partnerships Collaborations and strategic partnerships can significantly impact a company’s growth trajectory.

article thumbnail

Navigating the creator economy: Strategies for brands and marketing teams

Martech

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Why pay attention to the creator economy?

Niche 130