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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

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The Best Lead Generation Software Options For Your Business

ClickFunnels

Collect email addresses (either via native email marketing functionality or via a third-party integration). There are a ton of lead generation apps out there that do not offer the full functionality required to build a lead generation funnel. Instead, they focus on just one element of it, e.g. landing pages, pop-ups, etc.

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15 X (Twitter) Optimization Tips to Boost Your Sales

Hubspot

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

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Anita Brearton: Spotlight on the expert

Martech

I ended up moving to Australia and had planned to leave that company and get a different job out there. From there I went to Sycamore Networks as the twenty-ninth employee and positioned the company, did the marketing strategy and we went public 18 months later, then the twenty-fifth biggest IPO in NASDAQ history. A: It did.

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The Ultimate Sales Funnel Creator – How Clickfunnels Changes The Game

ClickFunnels

We also have a Two Comma Club X award for entrepreneurs who have generated $10,000,000+ within their sales funnels. We start by asking you what your goal is: Collecting emails? Create Follow-Up Funnels. Here at ClickFunnels, we are big believers in following up. Can you believe what kids are up to these days??

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Can You See Who Viewed Your LinkedIn Profile?

Hubspot

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. However, seeing who’s viewed your LinkedIn gives you incredible insights into who’s looking your way — and an opportunity to follow up. Recent views will also pop up in your notifications tab (the bell icon at the top navigation bar). Let's dive in.

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9 Best Free and Open Source Survey Software Solutions

Capterra Sales & Marketing Software

Paid plans : Small team plans start at $49 per month and include 25 question types and data export capabilities. The starting price for the entire suite is ~$40/month, but some services are offered in limited, individual free versions, including a free survey tool. Reporting and analytics functionality in SoGoSurvey ( Source ).