ConversionXL

MARCH 13, 2019

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. Niche targeting. Further, niche targeting usually means fewer buyers making larger purchases. B2B buyers from Gen X expected phone calls and handholding. A more complex sales cycle.

B2B 130

B2B B2C Retail X-functional 130

Search Engine Land

APRIL 14, 2023

Search engine bots and users might end up on error pages or get redirected to the homepage, resulting in poor user experience and missed SEO opportunities. For one, since incoming links to your content end up nowhere, you might lose that ranking push on Google. Your existing content might have attracted links over the years.

UX 104

UX X-functional User Experience Technology 104

Hubspot

AUGUST 17, 2020

Growing up for me, becoming an influencer wasn't a job someone could aspire to be. In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. To start, you can create a strategy and brainstorm who the influencers are in your industry.

Niche 101

Niche X-functional Referrals Gaming 101

Search Engine Land

FEBRUARY 9, 2023

With its help, you can plan a silo structure for a website in any niche with a few clicks. And it's why SEOs need to be able to hang out with the marketing world and have grown-up conversations about the importance of SEO. It's a statement from the SEO specialist, "We're going to do X because it's going to achieve Y."

X-functional 100

X-functional Clients Account management Niche 100

Lead Fuze

DECEMBER 15, 2023

The rise of artificial intelligence (AI) has opened up new horizons for investors willing to embrace this technological revolution. Let’s wrap up by remembering: investing involves risk. BOTZ takes things up a notch with holdings ranging across ABB Ltd., Ever thought about how to invest in AI ? Keyence Corp., Fanuc Corp.,

X-functional 52

X-functional Objectives and Key Results Non-Profits Profit margin 52

ConversionXL

JUNE 30, 2019

You won’t know until you figure out what your competitors are up to. From start to finish, this post will show you how to conduct a competitive analysis the right way. How does the user experience on my website stack up to the competition? How does your site's user experience stack up to the competition? By Karl Gilis.

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

NOVEMBER 5, 2020

These days, many agencies start as a lean operation. niche down”). You’ll end up pivoting not only your service offering but the people you serve and your value proposition. When clients ask, “Do you do X?,” For example, a productized service allows you to start quickly. It starts with a simple email.

UX 120

UX Clients Service Niche 120

Search Engine Land

APRIL 12, 2023

More than SEO: Full-throttle LinkedIn optimization Many LinkedIn optimization guides start and end with SEO, but I say that SEO is just the tip of the iceberg. Spruce up your profile aesthetic One of the best things about your LinkedIn profile is how much real estate you have in terms of optimization. Make a list of these terms.

Real Estate 118

Real Estate Clients Networking Follow-up 118

Lead Fuze

JANUARY 2, 2024

But don’t let the term ‘strategy’ intimidate you; think of it like plotting out a treasure map where X marks the spot for achieving greater visibility and connection with customers who are already searching for what you have up your sleeve. Think digital Swiss Army knife: all function, no fluff. Picking a CMS?

Sales 52

Sales Strategize Niche Lead generation 52

SalesHandy

MAY 15, 2020

All of this will naturally lead to making it easier for you to scale your sales function and increase revenues for your organization. For example, if the lead is from the ‘X’ industry, they get 30 (out of 100) added to their score. You can also choose to engage them over Emails and set up introductory calls. And so on.

X-functional 98

X-functional Pipeline Sales CRM 98

SaaStr

FEBRUARY 11, 2020

Learn why it is difficult to have accurate and trustworthy outbound dashboards and how to clean up and educate your clients. So, here are some reasons why growth stalls or it doesn’t start in the first place. It’s funny, there’s lots of cities you ask that and there’s like a couple of hands go up.

Growth 75

Growth Niche Hospitality X-functional 75

ConversionXL

JUNE 19, 2018

Rockboost process of building up a skill set: Personal T-shape plans. Create your agile process: Map (start at the end). Get started and move on to automated solutions. Cross-sell/up-sell. You would probably find 6-7 functionally identical apps for every idea. Impact = Reach x Relevance x Frequency.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

OCTOBER 6, 2020

Relying on intuition alone can set you up for failure. If you’re choosing between eating a sandwich or pasta for dinner, you don’t need to model your utility functions and probability of quality outcomes for each option. Before you start building your model, there are two codependent considerations: time sensitivity and complexity.

X-functional 69

X-functional Price Drivers/motivators Legal 69

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Lead Fuze

AUGUST 3, 2021

Depending on how much you charge for your services and how many clients you take in at a time, learning how to get referrals could make up a large chunk of your lead generation strategy. Allowing consumers to submit reviews is a terrific way to get started. When I started in content marketing, I didn’t know anything.

Referrals 105

Referrals Clients Lead generation Contact 105

ConversionXL

OCTOBER 4, 2018

What do you need to get started with predictive analytics? You have to understand—I grew up tearing tickets.”. For Underwood, clients tend to fall into one of two buckets, with half in each: “The ideal client has an internal database set up and ready to go. Just make sure you have the data. Data, data, and data.

Sports 131

Sports Clients Engineering Niche 131

PandaDoc

APRIL 12, 2022

Follow up with respondents. Example: 40 positive responses / 60 total responses X 100 = 67%). Software with high functionality, speed, and simplicity can be more readily adapted into a customer’s business model and can even boost their total revenue. 08 x 100 = 8%. How do they use your software? What for and how often?

Customers 52

Customers X-functional Promote Price 52

SalesHandy

MAY 15, 2020

All of this will naturally lead to making it easier for you to scale your sales function and increase revenues for your organization. For example, if the lead is from the ‘X’ industry, they get 30 (out of 100) added to their score. You can also choose to engage them over Emails and set up introductory calls. And so on.

X-functional 52

X-functional Pipeline Sales Lead generation 52

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. Logic is kind of a niche word, although I will use it often in this article.

UX 115

UX Technique Conversion Product 115

SaaStr

APRIL 23, 2019

Henrique started his first company at 16 and has now built two successful companies from nothing. How they came up with the idea of Brex, and product market fit. And we started out, we were both coders, and I started coding by the time I was around 12, Pedro when he was nine. So, please feel free to ask questions.

Launch 62

Launch Pitch Niche Negotiate 62

Hubspot

AUGUST 8, 2019

To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. For instance, check out the ad that came up in my search for “hair plugs”. In fact, so many businesses are using ads that organic results often don’t even start until you’re further down the page.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

Heinz Marketing

MARCH 11, 2019

Late in 2015 we started Sales Pipeline Radio , live every Thursday at 11:30 a.m. Derek says Marketing has to be forward leaning into the revenue discussion and held accountable for holding up their part of the revenue bargain. “We I didn’t want to start off on negativity. By Matt Heinz, President of Heinz Marketing.

Pipeline 62

Pipeline B2B Sales X-functional 62

ConversionXL

MARCH 21, 2017

Mike Filbey, co-founder of ButcherBox , discovered influencer marketing as an effective channel through that strategy: Mike Filbey: “When we first started out we had no idea what marketing channels would work, so we tested a bunch, one of which was influencer marketing. Test the waters on a short-term basis, measure, analyze, and then decide.

B2C 78

B2C Trust X-functional Pitch 78

SaaStr

AUGUST 26, 2022

Open it up if I can help in any way, or I can make it up, but anyone got a question they’ve got to start? Sometimes we’re not as founders, sometimes founders sell their company because they don’t end up being deeply passionate about what it does. Attendee 1: Is there anything you don’t know?

Quota 82

Quota Growth Product Closing 82

SaaStr

SEPTEMBER 13, 2020

We’re going to start with some dates that predated COVID and really go to prior SaaStrs. If you look at the March volatility, the major indices fell 30% pretty much across the board as the health crisis started to take hold, and the economic crisis was starting to be previewed. Now, the cloud index fell along with it.

Non-Profits 62

Non-Profits Strategize Trust Growth 62

SaaStr

NOVEMBER 2, 2019

As for Krish, under Krish’s leadership the team has grown to over 300 people and over 5,000 clients making it one of the next generation in truly global SaaS businesses started in India. Listen to the start of the episode for a promo code to our upcoming events! And then we decided to start a company. Loving our podcast content?

GTM 50

GTM Price Up-sell Product 50

SaaStr

FEBRUARY 21, 2020

As for David, he started his first company in 1977 aged just 22. Listen to the start of the episode for a promo code to our upcoming events! As for David, he started his first company in 1977, aged just 22. Since then David has founded a total of four separate companies and performed one turn-around. Loving our podcast content?

Non-Profits 74

Non-Profits Up-sell Start-ups Product 74

Hubspot

OCTOBER 1, 2021

As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. There's an all-star line-up of CRMs to choose from. Customers are choosing from a diverse market of over 650 CRM systems , with tools that cater for both generalized needs and specific niches and requirements.

CRM 82

CRM Objectives and Key Results X-functional Pipeline 82

Heinz Marketing

FEBRUARY 5, 2018

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. It’s been written up. Insert company name X did Y. Matt: Yeah.

Pipeline 50

Pipeline B2B Sales Pitch 50

Hubspot

OCTOBER 9, 2019

Videos on Instagram have the highest overall engagement rate across all functions of the app — 38% higher than image posts. We’ve rounded up some ideas to get the ball rolling — which one(s) could fit into your strategy? View this post on Instagram. ; ; ; ; ; ; ; ; Starting a business? ?? Inspirational message.

X-functional 78

X-functional Promote Launch Transportation 78

Hubspot

AUGUST 21, 2017

With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. In June 2014 , LinkedIn finally jumped on the cover photo bandwagon and starting rolling out the ability for users to add a background photo to their personal profiles. 7) Take advantage of Saved Searches.

Networking 101

Networking X-functional Contact Follow-up 101

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

X-functional 72

X-functional Sell Networking Follow-up 72

Hubspot

FEBRUARY 15, 2013

And as new social networks pop up (as they do all the time), feel free to experiment with them , but be ready to let them go if they don’t work for you, and let your analytics be your guide. Not sure where to start? The day Oprah signed up for Twitter and user registration skyrocketed, we didn’t all cancel our email accounts.

Networking 78

Networking Follow-up X-functional Start-ups 78

Heinz Marketing

JANUARY 29, 2018

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. He’ll come over here and start sharing with us, everything.

Pipeline 66

Pipeline Sales B2B X-functional 66