Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. How is GEO similar to SEO?

Engineering 114

Engineering Objectives and Key Results User Experience Trust 114

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine? Processing.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Martech

SEPTEMBER 25, 2024

Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. A lot of times, people try to get buy-in by promising unrealistic results. Data-backed examples reassure leadership that these investments will lead to real business results.

Objectives and Key Results 120

Objectives and Key Results Trust Technology Technology 120

SalesProInsider

MAY 23, 2025

But heres the truth: The key to better conversions isnt moving fasterits slowing down. And thats where one simple shift, being fully present, can turn a scattered conversation into a confident commitment. And thats where one simple shift, being fully present, can turn a scattered conversation into a confident commitment.

Conversion 62

Conversion Objectives and Key Results Trust Presentation 62

Martech

OCTOBER 31, 2024

These are good credit risk customers; they simply present in different ways. To address these challenges, we are testing a generative AI pre-approval bot to overcome these objections and convert more customers. As a result, consumers are more likely to feel confident providing the necessary information.

Objectives and Key Results 135

Objectives and Key Results Retail Finance Launch 135

Search Engine Land

SEPTEMBER 25, 2024

By taking a holistic approach, you can achieve better results for your business. While organic conversion data isn’t available, the report can reveal gaps where high-converting keywords have little organic traffic, presenting opportunities for further optimization. Why should you do an SEO-PPC co-optimization audit? Processing.

CTR 83

CTR Objectives and Key Results Click Through Rate Campaign 83

Search Engine Land

SEPTEMBER 25, 2024

Here are the key points from their discussion. “The more people that adopt PMax because of Google’s push for the new shiny object, the more they make it easier to deprecate certain things. Higman’s all-time favorite, of the present and past match types, is broad match modifier.

Objectives and Key Results 84

Objectives and Key Results Growth Campaign Strategize 84

Martech

DECEMBER 4, 2024

If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. A clear understanding of core objectives (i.e., Key actions Align marketing goals with corporate strategy: Break down how marketing can influence broader business objectives, like revenue growth or market expansion​​.

Objectives and Key Results 128

Objectives and Key Results Technology Technology High impact 128

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. Alignment with business goals : Regular performance checks allow you to ensure that your PPC efforts remain aligned with your overall business objectives. The market conditions. The client’s website.

CTR 97

CTR Objectives and Key Results Click Through Rate Campaign 97

Sales Gravy

APRIL 2, 2025

Below are the key insights from our conversation on why coaching matters, how it boosts sales and culture, and what leaders should do right now to make it happen. But when coaching supports training, skill application soarsalong with results. Leaders were present. Leaders were present. The common thread?

Objectives and Key Results 60

Objectives and Key Results Appointment Territory Technique 60

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Limited Perspective : Being too close to the brand can result in tunnel vision, missing out on fresh ideas. Failure to meet the demand can result in lost opportunities.

Objectives and Key Results 106

Objectives and Key Results Launch Campaign Growth 106

Martech

SEPTEMBER 17, 2024

We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. Set up alerts for key metrics to ensure you are immediately informed of significant changes. Use dashboards and analytics tools to get up-to-the-minute performance data.

Objectives and Key Results 67

Objectives and Key Results Click Through Rate Campaign Drivers/motivators 67

Search Engine Land

JULY 25, 2024

As a result, organizations look to maintain their advertising/marketing effectiveness without increasing spend. Consumer confidence is a measure that gauges the optimism of households and how they feel about their financial stability at present and in the coming months. What objections they have. Smarter spending and investment.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Hubspot

JANUARY 8, 2025

In his book, he explores how gap selling has the potential to: Generate more leads Increase customer conversion rates Minimize sales cycles Maximize the average deal size Despite what you might be thinking, gap selling doesnt involve a whole lot of strong-arming prospects or dazzling them with fancy features to achieve these results.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

Martech

DECEMBER 18, 2024

The increasing use of generative AI has created a data surge that presents a double-edged sword. Durraze explains that these systems can help in two key areas: Identifying patterns at scale AI can uncover non-linear relationships and trends hidden within massive datasets. zettabytes in 2020 to 181 zettabytes by 2025.

Objectives and Key Results 105

Objectives and Key Results CRM Drivers/motivators Campaign 105

Hubspot

JUNE 16, 2025

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” Buj highlights data analysis and CRM skills as key differentiators: ‘It signals adaptability to sales tech stacks.’ Sales revolves around two key goals: acquiring new customers and keeping them. You can’t escape it. Same story.

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

Hubspot

MARCH 12, 2025

For sellers, the key benefit is a shorter sales cycle, allowing them to close deals more efficiently. And, this can have beneficial results. This requires a deep understanding of their business needs and objectives. For buyers, it offers a smoother, less overwhelming purchasing experience. What does SNAP Stand for anyway?

Sell 61

Sell Objectives and Key Results Pitch Sales 61

ClickFunnels

JULY 3, 2025

Use dynamic images, GIFs, and short videos demonstrating real results, transformations, and emotional outcomes. ” Make them see themselves using your product and getting the results they want. Transformation stories kill objections before visitors even think of them. The key is timing and relevance.

Launch 130

Launch Product Objectives and Key Results Trust 130

Search Engine Land

AUGUST 23, 2024

The reasons are simple: If your KPIs aren’t tied to business objectives, you miss the chance to translate technical issues into a business language that earns support. Dig deeper: How to get faster SEO results Create your prioritization matrix There are many different approaches to setting a priority for your tasks.

X-functional 67

X-functional Objectives and Key Results Engineering High impact 67

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Below are the key steps to help you build a robust product training program: 1.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Highspot

MAY 15, 2025

Key takeaways Personalization is a must, not a nice-to-have, since 71% of buyers expect personalized experiences, and 76% get frustrated when they don’t get them. A sales pitch deck is a presentation that supports your sales conversation. Theyll always leave a stronger impression than a text-heavy presentation.

Pitch 52

Pitch Objectives and Key Results Presentation Price 52

Veloxy

FEBRUARY 12, 2025

The results get even better with a 5X increase by the second month. Image Source - Outreach Outreach Key Features The platform makes complex sales processes simple. The AI-powered sentiment analysis impresses me because it helps teams handle objections and get more replies. See our case study here. hours saved per week 17.

Product 130

Product CRM Price Objectives and Key Results 130

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Hubspot

APRIL 9, 2025

Others save you time but damage your results meaning youll ultimately be less productive for using them. Then, craft your presentation around these features and their benefits. After the call, create another to-do list to keep the momentum going: Write down key takeaways. Define next steps. No shortcuts.

Real Estate 69

Real Estate Objectives and Key Results Follow-up Contact 69

Salesforce

OCTOBER 29, 2024

The five-step, door-to-door sales process includes prospecting, approaching, presenting, closing, and following up. Presentation: Your presentation is your chance to communicate the value proposition of your offering. It involves highlighting key benefits, how they will help your prospect, and addressing potential objections.

Objectives and Key Results 52

Objectives and Key Results Territory E-commerce Pitch 52

Salesforce

MAY 2, 2025

Promotions are a key lever in the pricing toolkit, complementing discounting or special pricing. Buy one, get one (BOGO) This tactic trades margin for volume, resulting in larger cart sizes and moving inventory out. Results must be monitored during and after the promotion, not just for the items marked for promotion.

Promote 52

Promote Price Profit margin Objectives and Key Results 52

PandaDoc

JUNE 6, 2025

In this article, we’ll cover the ins and outs of sales pitches, including what it is, what makes one work, and how to craft one that will drive results. These can come in many forms, including emails, phone scripts, presentations, or in-person conversations. What are the 5 key elements of a successful pitch?

Pitch 52

Pitch Objectives and Key Results Cold Call Contract 52

Highspot

MARCH 6, 2025

Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. A sales performance evaluation is a structured review of a salespersons results, skills, and areas for improvement. Each type brings its strengths, tailored to your sales objectives.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Sales 52

Hubspot

APRIL 30, 2025

The prospect had bombarded me with tough questions and objections, and the whole time I thought they were poking holes in my pitch because they werent interested. In my early days, I would often be too busy thinking about the next point in my presentation and miss cues from the prospect. Do they want better results?

Contract 31

Contract Sales Objectives and Key Results Prospecting 31

RingDNA

MARCH 18, 2025

The last generation of conversation intelligence solutions promised a way to fix this, but often fell short in delivering value in many key areas — particularly in terms of saving managers’ time, helping in the moments that reps need it most, and empowering every member of the sales team to improve independently. The result?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

PandaDoc

JUNE 2, 2025

What measurable result does the buyer expect? How MEDDIC works MEDDIC serves as a checklist for uncovering the key elements of any potential deal. As part of lead qualification , reps need to isolate customer pain points and create a structured approach to present the company solution. Economic Buyer. Decision Criteria.

Objectives and Key Results 52

Objectives and Key Results Sales Legal Finance 52

Highspot

JUNE 24, 2025

Key takeaways Sales role plays give sales representatives the space to build confidence in a safe, low-risk environment that encourages them to make mistakes and learn from them. Our role plays simulate real-world scenarios, so sales reps get better at handling objections.” They’re missing a few key features.”

Objectives and Key Results 52

Objectives and Key Results Objection handling Negotiate Sales 52

Martech

NOVEMBER 5, 2024

In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. Understanding audience behavior Audience reactions vary greatly depending on the brand’s objective (whether it’s direct response or brand building), creative format and message type.

Campaign 123

Campaign Objectives and Key Results Represent Technique 123

Hubspot

JULY 22, 2024

Option 2: Objection I understand. They’ll explain their pain points and objectives, which is valuable information you can use to build your sales pitch. As stated previously, the more research you do on your prospect prior to calling, the better your results will be. Anticipate objections. Does that sound like you?”

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Martech

NOVEMBER 8, 2024

It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns. You can also audit who’s visiting your blog versus your key pages, thus gathering a wealth of information.

B2B 128

B2B Objectives and Key Results Cross-sell B2C 128

Highspot

JULY 3, 2025

Key takeaways Constant communication and collaboration among sales, marketing, and enablement is the foundation of any successful B2B sales enablement strategy today. Enablement delivers tailored messaging frameworks, impactful customer stories, and data-driven proof points to strengthen their sales pitches and presentations.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Partners in Excellence

DECEMBER 10, 2024

And the data shows this, declining results across virtually every metric we see. We provide rich training on prospecting, qualifying, discovery, questioning, objection handling, closing skills; but too often, even though the right words are coming out of our sellers mouths, nothing is happening.

Objectives and Key Results 114

Objectives and Key Results Objection handling High impact Conversion 114