Martech

AUGUST 14, 2024

In martech terms, that means 20% of your tools drive 80% of your results. Negotiate better deals Deploy your usage data and business goals to get better pricing from vendors. Dig deeper: The great debate: Activity vs. results 4. The first part is here. But how do you determine which tools are in that group?

Negotiate 116

Negotiate Objectives and Key Results Technology Technology 116

Heinz Marketing

SEPTEMBER 24, 2024

It can flag common objections or challenges and offer SDRs real-time suggestions to improve their pitch. captures and analyzes conversations to help SDRs identify key moments in the conversation where they can drive the prospect toward a meeting or conversion. If manual data entry is the issue, focus on tools like Troops or Dooly.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Search Engine Land

JULY 25, 2024

When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. Pricing pressures : As consumers go through times of economic uncertainty, consumer confidence and priorities in spending disposable income change. Essential products are often price-sensitive during a downturn.

Campaign 108

Campaign Objectives and Key Results Price Service 108

ConversionXL

NOVEMBER 17, 2020

As part of the growth team, we were tasked with experimenting on any part of the business that could drive an impact, so we focused on the big, key levers of our monetization flow. . From spaghetti testing to strategic testing . That’s what led us to strategic testing. Testing our pricing strategy and plan-mix .

Strategize 121

Strategize Growth Objectives and Key Results Price 121

Sales Pop!

NOVEMBER 18, 2022

So, choose the environment that best develops you toward your objective”. Are they truly, in Clement’s words, “developing you towards your objective”? Because strategizing about market changes will not only benefit your future planning but could actually create competitive advantage to help close deals right now.

Real Estate 242

Real Estate Healthcare Objectives and Key Results Government 242

Highspot

MAY 26, 2025

Key takeaways Learning analytics connects training investments directly to business results, helping teams prove impact and make faster, smarter decisions. For example, sales reps who skipped interactive role-plays in training struggled with objection handling. The result?

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Veloxy

JANUARY 2, 2024

Of course, the method that suits you best will depend on the nature of your business, including factors such as products, pricing models, and revenue cycles. These range from strategic alterations to investments you can make that will have a transformational impact. However, this is a balancing act you can’t afford to get wrong.

Product 246

Product Territory Objectives and Key Results Sales 246

Search Engine Land

AUGUST 8, 2024

The most successful campaigns require a strategic blend of creativity and an acute understanding of evolving customer behavior. That said, there are two critical ideas to consider when using these audiences: Optimizing toward the right objective for your goals. Lays out price and/or offer: Best used with a warm retargeting audience.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Sales Pop!

AUGUST 24, 2021

Since you are a product of your environment, choose the environment that best develops you toward your objective”. Because strategizing about market changes will not only help future planning but create competitive advantage to help win deals in your pipeline right now. Competitive propositions, people, partnerships, and pricing.

Transportation 242

Transportation Real Estate Healthcare Government 242

Martech

JUNE 20, 2025

As CFOs demand harder evidence of impact, marketers must prove how brand investments drive real business results — or risk losing the budget to performance. Another is the brand’s price premium, the additional revenue a company can command due to brand strength. Data availability is another key factor.

Territory 74

Territory Objectives and Key Results B2C Technique 74

Martech

MAY 12, 2025

The key is knowing how and when to use each one. As a result, gaining a clear, direct view of user behavior, especially for upper-funnel activity, is becoming increasingly complex. While MTA is best suited for day-to-day optimization, MMM provides a strategic view that supports long-term planning and cross-functional alignment.

Objectives and Key Results 113

Objectives and Key Results A/B testing Drivers/motivators Strategize 113

Anthony Cole Training

APRIL 19, 2011

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. dealing with objections (7). key to sales success (4). keys to sales success (30). key to sales success (4). keys to sales success (30). sales results (22).

Sell 193

Sell Objectives and Key Results Sales Drivers/motivators 193

PandaDoc

MARCH 13, 2025

As these relationships deepen, partnering companies will often agree on contracted pricing, a pre-negotiated price structure that applies over a defined period. Contracted deals ensure that pricing is more predictable, consistent, and transparent between buyers and sellers. What is contracted pricing? Custom pricing.

Contract 52

Contract Price Negotiate Non-Profits 52

ConversionXL

MAY 24, 2013

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. 2) Define your website goals.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

Hubspot

JUNE 16, 2025

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” Buj highlights data analysis and CRM skills as key differentiators: ‘It signals adaptability to sales tech stacks.’ Sales revolves around two key goals: acquiring new customers and keeping them. You can’t escape it. Same story.

Objectives and Key Results 49

Objectives and Key Results Pitch Sales Follow-up 49

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. How to identify key accounts.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

Search Engine Land

OCTOBER 5, 2023

Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers.

Retail 105

Retail Product Objectives and Key Results Real Estate 105

Highspot

JUNE 24, 2025

Key takeaways Sales role plays give sales representatives the space to build confidence in a safe, low-risk environment that encourages them to make mistakes and learn from them. Our role plays simulate real-world scenarios, so sales reps get better at handling objections.” They’re missing a few key features.”

Objectives and Key Results 52

Objectives and Key Results Objection handling Negotiate Sales 52

Lead Fuze

MAY 26, 2023

Additionally, we will discuss gaining experience before starting an agency, choosing the right pricing model, setting SMART goals and differentiation strategies for growth, conducting competitor research and content approaches as well as building a cost-effective portfolio by hiring freelancers. Say goodbye to manual work. No coding skills?

Objectives and Key Results 98

Objectives and Key Results Price Clients Technique 98

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing.

GTM 106

GTM E-commerce B2B Profit margin 106

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Hubspot

MARCH 18, 2024

Strategically framing your prices. It doesn’t matter if you're operating in the luxury market or if your product is as cheap as chips — it’s how you frame those prices that will influence prospects and accelerate your close rate. 4 Powerful Pricing Tactics That Have Nothing to Do With Discounts 1. Let’s take a look.

Price 78

Price Objectives and Key Results Pipeline Pitch 78

Lead Fuze

JULY 5, 2023

Understanding how to overcome price objections is a crucial skill for any sales professional, marketer or small business owner. In the world of sales and marketing, pricing objection is often one of the most challenging hurdles to navigate. Don’t brush off their objections like dandruff on your shoulder.

Price 52

Price Objectives and Key Results Negotiate Sales 52

Sales Pop!

SEPTEMBER 5, 2024

These methodologies are designed to ensure consistency, improve efficiency, and ultimately drive better sales results. The Importance of Sales Methodology Adherence Sales methodologies are not just guidelines; they are strategic roadmaps that, when followed correctly, can lead to predictable and successful outcomes.

Objectives and Key Results 130

Objectives and Key Results Technique Objection handling Follow-up 130

PandaDoc

MARCH 25, 2025

You choose a price based on size, add any extras, and send your customers on their way. You need to evaluate pricing, implementation, features, integrations, and ongoing support. Because of the hefty price tag, complex sales lead to a longer sales cycle than transactional sales. Take buying a CRM, for example.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

Lead Fuze

JUNE 27, 2023

To aid in making an informed decision that aligns with your specific needs and objectives, this blog post examines the key aspects to consider when choosing a content marketing agency. source) PPC Experts for Effective Strategy Implementation PPC (Pay-per-click) can bring immediate results by driving targeted traffic to your website.

Objectives and Key Results 96

Objectives and Key Results Contact Campaign Teamwork 96

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable. Have you built perceived value ? . Take Tesla.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Martech

JULY 7, 2023

You can use it to compare the success rates of email campaigns that target different-priced items. This reporting tool below showcases the different results for conversions, depending upon which calculation you use. The post 7 key email metrics to track beyond opens and clicks appeared first on MarTech. Get MarTech!

Campaign 121

Campaign Represent Objectives and Key Results Conversion 121

Sales Pop!

OCTOBER 30, 2024

This helps ensure that the content is highly relevant to the target audience, addressing specific challenges they are facing in their journeywhether that’s a common objection during the sales process or the latest industry trend affecting buying decisions. AI tools can generate transcripts quickly , making this process seamless.

Objectives and Key Results 130

Objectives and Key Results Healthcare Education Sales 130

Search Engine Land

FEBRUARY 8, 2024

This could be on search engine result pages like Google or Bing, through contextually targeted videos, or on third-party sites where content and ads are linked contextually. As keywords started embodying audience traits, understanding audience behavior and strategically integrating them into campaigns became crucial.

Objectives and Key Results 126

Objectives and Key Results A/B testing Campaign Price 126

Lead Fuze

FEBRUARY 7, 2022

Sales operations help people by providing them with a strategic and tactical plan to sell more efficiently. The key to getting people motivated is giving them a sense of purpose. Sales operations teams are responsible for strategizing, data analysis, hiring and training employees to work in the field. Click To Tweet.

Territory 52

Territory Objectives and Key Results Negotiate Contract 52

Salesforce

JANUARY 13, 2025

Every company aspires for the best data quality , which includes the retention and use of relevant, clean data while also following key regulatory requirements. In simpler terms: bad data in, bad results out. Speaking of bad data, its more than just a nuisance it comes with a hefty price tag.

Government 52

Government Objectives and Key Results Drivers/motivators Legal 52

Sales Hacker

OCTOBER 10, 2019

Any change to the business — whether its a simple change to your product’s pricing or packaging, or an acquisition requiring the integration of new CRM data with your existing data — means your system needs to be adapted. Here’s what we’re going to cover: Salesforce objects. Data Governance & Salesforce Objects. Why bother?

Government 69

Government Process Objectives and Key Results Commission 69

Gong.io

NOVEMBER 12, 2021

It’s not getting them to share their “top strategic priorities.”. In this prospecting call, that’s your only objective: Land the meeting and move the buyer down the funnel. . The key: Reframing your sales questions to elicit the responses you want. The key is talking about VALUE. Objections are inevitable.

Cold Call 118

Cold Call Objectives and Key Results Negotiate Cross-sell 118

Partners in Excellence

APRIL 10, 2013

Over the past few weeks, I’ve written a number of posts about Value Propositions and Pricing. We know that we have to provide powerful business justification, aligned with the financial and strategic objectives of the organization. But there are many other areas of differentiation as critical as price.

Customers 104

Customers Objectives and Key Results Commission Price 104

Salesforce

APRIL 17, 2025

Economic uncertainties like shifting trade policy, supply chain disruptions, and workforce retention are reshaping consumer behavior, with 85% of shoppers now trading down for lower-priced goods. The agent reaches out to leads , answers their questions, manages objections, and schedules meetings based on CRM and external data.

Objectives and Key Results 82

Objectives and Key Results Negotiate Retail Promote 82

Gong.io

SEPTEMBER 22, 2021

You’d have fewer lost deals right now and you’d be heading for the long-term results you want (like an accurate forecast and a President’s Club-level sales team). That’s why we created a key-metrics-only sales report template in Excel. Not getting great results? Not getting great results? Not getting great results?

Cold Call 132

Cold Call Objectives and Key Results Sales Price 132