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SEO product management: Key framework and fundamentals

Search Engine Land

Two qualities are at the core of what makes a great SEO product manager : Adaptability. This article will cover how to think critically and creatively in the following areas of SEO product management : Fundamentals for SEO product managers. For an SEO PM, optimizing for search is the product. Critical thinking.

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Agile for SEOs: How in-house teams get projects prioritized

Search Engine Land

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. Say goodbye to FOMO and start getting your SEO work done through the power of agile processes. A core agile team typically consists of: A product manager. Sound familiar ?)

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How to use Google entities and GPT-4 to create article outlines

Search Engine Land

In this article, you’ll learn how to use some scraping and Google’s Knowledge Graph to do automated prompt engineering that generates an outline and summary for an article that, if well written, will contain many key ingredients to rank well. I’m partial to the first, but I’ve also jumped to a Colab or two in my day.

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How to Get the Most Out of a Sales Call

Salesforce

How to start a sales call How to close a sales call 13 tips for making a successful sales call Sell faster by connecting with buyers wherever they are Learn how Sales Engagement helps you meet buyers on their preferred channels, whether by phone, email, and web. Speed up your sales Wait, what is a sales call?

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SEO meta-skills: How research on goal setting can make you a better SEO

Search Engine Land

The SEOs who can persistently execute against their plans, whether through their own work or the systems they build, are usually the ones with the most remarkable results. In semantic search, success tends to be a product of sustained effort. Consistency is arguably more important than in the past. What are goal-setting frameworks?

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The evolution of the marketing technologist: How martech roles have changed during the last 7 years

Martech

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. Marketing technologists are no longer considered “the outsider” among the broader marketing organization, but instead play a key role within the marketing organization.

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Conversation Intelligence: A beginner’s guide for sales reps and managers

SalesLoft

How CI works — and how to apply it Getting value from Conversation Intelligence How Conversation Intelligence helps teams outside of sales The CI feature trap: why some organizations miss the red flags How to get started with Conversation Intelligence from Salesloft What is Conversation Intelligence?