Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

X-functional 122

X-functional Customer Relationship Management CRM Relationship Management 122

Search Engine Land

APRIL 7, 2023

where it’s relatively weak (and a simple Excel function would work better). The training data for ChatGPT goes up to late 2021, and it’s unable to access the live web. It’s built to be a general-purpose AI chat product, not a “point solution.” Who is it for? Bing AI Chat What is Bing AI Chat?

X-functional 116

X-functional Engineering Conversion Product 116

Search Engine Land

OCTOBER 20, 2023

stores with free wifi in X area, hotels that allow dogs in Y area, etc.), X vs. Y Even if you’re not an affiliate or product review site, “X vs. Y” content comparing products or software where you have a database of information is a good candidate for generating a page type programmatically. SUBSCRIBE See terms.

X-functional 116

X-functional Gaming Entertainment B2B 116

SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. But you have to take a step back because you might underestimate what it means to implement product-led growth. Some companies go really hard,” he shares. You still have to pay the bills.

Go To Market 70

Go To Market Growth GTM X-functional 70

Search Engine Land

MARCH 29, 2024

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. Say goodbye to FOMO and start getting your SEO work done through the power of agile processes. A core agile team typically consists of: A product manager. Sound familiar ?)

X-functional 103

X-functional Objectives and Key Results Meeting Engineering 103

ClickFunnels

AUGUST 8, 2021

A lead is a potential customer who has: Expressed an interest in your product or service. Alternatively, a lead can be someone who has not given you their contact information but has expressed an interest in your product or service once you reached out to them. The Two Comma Club X plan that costs $2,497/month.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Martech

OCTOBER 11, 2023

B2B content focus areas When it comes to content, we found that BIC organizations are focusing the majority of their efforts into four essential “buckets” aimed at various audiences, including: Product/solution. Featuring products through HD images, video and content on successful implementation, customer testimonials, etc.,

B2B 132

B2B X-functional Pharmaceutical B2C 132

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. It’s fair to say that GA4 did not receive the warmest welcome.

Retail 127

Retail X-functional Launch Non-Profits 127

ClickFunnels

JULY 22, 2021

Typically, the ads that feature static elements can be closed immediately, meanwhile, video ads usually have a delayed close option (up to 5 seconds). I made $X in Y amount of time”, “I lost X kilograms in Y amount of time” , etc.). A benefit is a value that the customer will derive from that product (e.g.

X-functional 246

X-functional Gaming Pitch Government 246

Search Engine Land

FEBRUARY 24, 2023

pic.twitter.com/4i1sEWs5iZ — AI Breakfast (@AiBreakfast) February 14, 2023 I won’t pretend to know which SEO and digital marketing functions ChatGPT and AI software will and won’t replace. Try to anticipate and address the areas where it may get tripped up as much as possible with the prompt itself.

X-functional 104

X-functional Niche Engineering Start-ups 104

Sales Hacker

SEPTEMBER 22, 2023

Turning a free sign-up into an enterprise logo involves a multi-step process that requires careful planning, design, and execution. Set the right product limitations for your free account. Set the right product limitations for your free account. Subscribe for free to receive new posts and support my work.

GTM 87

GTM X-functional Inside sales User Experience 87

Search Engine Land

SEPTEMBER 1, 2023

The development team is often a department grab from product or IT, and they end up with task overload. Because of this, SEO tasks end up low on their priority list, so things just sit there. The same survey also mentions that technical changes can take up to three months or longer to go live and start impacting traffic.

CTR 135

CTR X-functional Profit margin Contract 135

SaaStr

DECEMBER 19, 2022

So their output is also really high-functioning.”. Based on her experience and success at Expensify, Muralidharan shares a helpful approach for growing your company that maintains productivity and performance. . Of course, this will look different at every company, but you must determine your X factor and test for that.

X-functional 81

X-functional Growth Drivers/motivators Promote 81

ClickFunnels

OCTOBER 27, 2021

We also have a Two Comma Club X award for entrepreneurs who have generated $10,000,000+ within their sales funnels. We start by asking you what your goal is: Collecting emails? Selling your product? Create Follow-Up Funnels. Here at ClickFunnels, we are big believers in following up. Hosting a webinar?

Gaming 239

Gaming Commission X-functional Sales 239

Heinz Marketing

APRIL 25, 2023

The function is straightforward: output = tools + teams x strategy. It is a natural product of growth, but it must be managed. A client once shared a quote with me that summed this up very well: “For the simplicity on this side of complexity, I wouldn’t give you a fig. What issues are coming up?

X-functional 104

X-functional Strategize Growth Clients 104

Martech

JUNE 6, 2023

Marketers and martech professionals have the option to buy one product or a full platform suite. If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. Often, those newly acquired products still need to be worked into the overall ecosystem.

X-functional 110

X-functional Cross-sell Contract Technology 110

SaaStr

MARCH 26, 2024

Before diving into your questions, you’ll want to head over to the link below and sign up for an exciting event coming up this week. On Wednesday, March 27th, SaaStr is hosting AI Day, you can sign up for free at this link. 95% of the folks I talk to don’t understand the product themselves,” Jason says.

Price 91

Price X-functional Growth B2B 91

Search Engine Land

JUNE 6, 2023

Getting started There are two ways you can go about this: Spend about 5 minutes (maybe 10 if you need to set up your computer) and run the scripts from your machine, or… Jump to the Colab I created and start playing around right away. To get one, simply head over to OpenAI's product page , and click Get started.

X-functional 98

X-functional Objectives and Key Results Follow-up Start-ups 98

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. Popular products”, “Customers who bought this also bought…”, etc.).

UX 115

UX Technique Conversion Product 115

SaaStr

NOVEMBER 21, 2023

Back in the day, AI was “Press 1 for x. Press 2 for x. Typically, when a person comes into your team, you buddy them up with an existing member to show how things are done. So, how do you train and onboard new employees and make them productive? Quick and easy learning and training modules to get employees up to speed.

X-functional 87

X-functional UX User Experience Gaming 87

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. Train and support marketing staff on using marketing technology products. Research and recommend new marketing technology products. Operate marketing technology products as an administrator.

X-functional 101

X-functional Objectives and Key Results Technology Technology 101

SaaStr

APRIL 2, 2023

I wrote up a document of what I expect from our leaders, in extreme detail. Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get.

X-functional 102

X-functional Clients Growth Start-ups 102

Martech

JUNE 21, 2023

I ended up moving to Australia and had planned to leave that company and get a different job out there. People started bringing us together on advisory boards. We ended up having to travel to this one specific advisory board and so we started spending days together. .” It was a crash course in learning. A: It did.

X-functional 101

X-functional Technology Technology Construction 101

Search Engine Land

OCTOBER 2, 2023

This statistic is shocking, especially when you think about Gartner’s analysis that digital products fully compliant with the Web Content Accessibility Guidelines (WCAG) Level 2 will outperform their competitors by a factor of 50. Once you finish the reading, install a screen reader program and start using it.

X-functional 134

X-functional Engineering Angle User Experience 134

SaaStr

FEBRUARY 14, 2021

A customer base made up of Very Small Businesses and individual business purchasers in slightly larger companies. And competition thus ends up being even fiercer. Why not just build a wonderful product and let them all sign up on their own? The key is a combination of (x) churn and (y) value.

Service 102

Service X-functional Start-ups Up-sell 102

SaaStr

NOVEMBER 8, 2023

The whole thing falls apart if you have a vision as a founder or functional leader and the people underneath you don’t believe the same things. You have to lead the team, live up to the values, hit quotas and targets, and make money. Almost everyone grew up in the company. It becomes a house of cards. This list goes on.

X-functional 91

X-functional Contract Growth Quota 91

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

X-functional 61

X-functional Referrals Sales Follow-up 61

Salesforce

DECEMBER 6, 2023

Here are two important soft skills to have throughout your entire career as an admin, whether you’re just starting out or you’re a seasoned admin. Join the Release Readiness Trailblazer Community Group to stay up to date on the latest and greatest. Production is where your users, customers, and integrations to other systems work.

X-functional 110

X-functional Trust Technology Technology 110

SaaStr

FEBRUARY 12, 2021

” “Or we’ll try to hack the functionality using a product we already have.” ” You’ll hear somewhere between a little and a lot of this until (x) you have a very well established brand and (y) an extremely feature rich product. Follow up regularly. As it usually does.

X-functional 112

X-functional Engineering Follow-up Prospecting 112

SaaStr

DECEMBER 30, 2021

But we ended up selling to several in Year 1. When our product was feature-poor, and the team was tiny. And one of the best ways to stand out in the CIO’s office is to bring in some up-and-coming SaaS vendor that can provide huge ROI that same year, change a little bit of the game, and build a successful collaboration together.

Contract 99

Contract X-functional Sell Cold Call 99

SaaStr

FEBRUARY 25, 2021

The Evangelist is someone that is generally very smart and passionate about your product (already understands it in the first meeting) and is very customer-centric. The Evangelist can immediately go out and just start selling your product to anyone they can get a meeting with, and can chat the ear off any in-bound prospects.

X-functional 145

X-functional Cross-sell Sales Up-sell 145

The 5% Institute

JANUARY 12, 2023

5 x Amazing Sales Assets To Skyrocket Your Business Growth. Setting up these processes can help increase productivity and efficiency while also reducing manual data entry errors. A lot of software nowadays serve multiple functions, and may have a CRM already pre-set as a part of their package. Want To Close Sales Easier?

Growth 52

Growth X-functional Customer Relationship Management CRM 52

ConversionXL

FEBRUARY 28, 2017

Think you’re sitting on the next big idea for a product or a product feature? So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? Does clicking the key functionality do anything? Does the UI open? via SlideShare). Validate, learn, iterate.”

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

JULY 28, 2020

Instead of yelling at smokers to “clean up your butts,” the bins implied the desired behavior in an easy and fun way. In other words: Behavior = motivation x ability x prompt. Paternalism : Attempts to guide people to perform a specific action, behave a certain way, or choose a product in line with their own good.

X-functional 163

X-functional Drivers/motivators Retail Price 163

SaaStr

FEBRUARY 27, 2024

What you actually end up with is quite an unprofitable business operating with -25% operating margin despite having a revenue scale of more than $600M. x in this case, you would already be at break even. All in all, this happened as a sincere effort to drive up seller productivity. What does this mean? … wrong.

Go To Market 85

Go To Market GTM Non-Profits Quota 85

Search Engine Land

SEPTEMBER 7, 2023

There are a lot of sections in the middle column, so we are only going to focus on the ones you will likely use from the start. While UA topped out at around 20 conversions per account, GA4 will allow you to create up to 30. However, Google will start applying thresholding (sampling) to your account. See that small red icon?

GTM 141

GTM Campaign Follow-up Start-ups 141

Search Engine Land

APRIL 26, 2024

Here are some of the best places to start your investigation. Get a visibility overview The best starting point is to look at search visibility often using tools like Semrush, Ahrefs or Sistrix. Your site could have lost or gained in areas that aren’t crucial to your strategy or been picked up for broad terms that don’t convert well.

X-functional 70

X-functional User Experience UX Follow-up 70