Martech

AUGUST 12, 2024

Recently, I’ve begun using it for research-oriented tasks and have found it to be really helpful in two key areas: product discovery and company/product positioning. In both cases, not only does it save me a tremendous amount of time, but the end results are better than what I normally achieve doing the work manually.

Meeting 136

Meeting Objectives and Key Results Sports Follow-up 136

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. How is GEO similar to SEO?

Engineering 114

Engineering Objectives and Key Results User Experience Trust 114

Heinz Marketing

SEPTEMBER 26, 2024

But this is the time of year that seems to pick up speed, and before you know it we’ll be drinking eggnog and singing Christmas Carols. Benefits of Early Budget Planning There are many benefits to getting started early. Identify key budget categories. Here are some of the big ones for us…. Strategic clarity and focus.

Objectives and Key Results 97

Objectives and Key Results Strategize Growth Start-ups 97

Heinz Marketing

SEPTEMBER 24, 2024

Note: You will need LinkedIn Sales Navigator to get contact info from 6sense; 6sense serves up visitor info but not contact info. It can handle initial outreach, respond to inquiries, and follow up with leads who haven’t responded, giving SDRs more time to focus on qualified prospects. AI Solution : Tools like Reply.io and Apollo.io

Objectives and Key Results 101

Objectives and Key Results GTM CRM Follow-up 101

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This resulted in a 50% increase in website traffic and a 35% rise in lead generation within three months.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Martech

SEPTEMBER 25, 2024

Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. You’ll set yourself up for failure if you try to combat resistance to change by rushing through multiple initiatives half-heartedly instead of dedicating your full effort to the most impactful ones.”

Objectives and Key Results 120

Objectives and Key Results Trust Technology Technology 120

Search Engine Land

SEPTEMBER 11, 2024

This results in missed opportunities for better search rankings and increased organic traffic. Learn how to craft recommendations that clients eagerly implement, leading to tangible improvements in search performance and bottom-line results. Solving one or two major issues usually drives the most significant results.

High impact 106

High impact Objectives and Key Results Clients Education 106

Martech

JULY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a marketing ops leader for a high-end jewelry brand. What are other technology options?

Objectives and Key Results 121

Objectives and Key Results Customer Relationship Management Technology Technology 121

Martech

DECEMBER 4, 2024

Getting swept up in the hype of shiny new tools is easy. If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. A clear understanding of core objectives (i.e.,

Objectives and Key Results 128

Objectives and Key Results Technology Technology High impact 128

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine?

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Search Engine Land

AUGUST 5, 2024

A well-documented SEO strategy is your roadmap to success, aligning your efforts with business objectives and getting stakeholders on board. It should: Be a focused, achievable set of goals that are directly relevant to the overarching objectives of the wider business. Business email address Sign me up! Processing.

Objectives and Key Results 85

Objectives and Key Results Clients Strategize Contract 85

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. This will help you refine your strategies, understand which tactics yield the best results, and optimize your approach for maximum contact discovery. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing.

B2B 124

B2B A/B testing Lead generation Objectives and Key Results 124

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Processing.

GTM 124

GTM Go To Market B2C Objectives and Key Results 124

Martech

JULY 15, 2024

I am the first generative AI chatbot for marketing technology professionals. Timeframe: Consider the time it takes to acquire new customers versus the time it takes to implement and see the results of loyalty actions. I am trained with MarTech content. Here’s something somebody asked me! For this prompt, try selecting the CMO persona.

Customers 117

Customers Objectives and Key Results Cross-sell Follow-up 117

Veloxy

FEBRUARY 12, 2025

Prove it to me Sign up for free 1. The results get even better with a 5X increase by the second month. The results get even better with a 5X increase by the second month. Veloxy Integration Options My deep involvement in sales technology has taught me the value of smooth integration. See our case study here.

Product 130

Product CRM Price Objectives and Key Results 130

Martech

OCTOBER 14, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1. Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1. I am trained with MarTech content.

Objectives and Key Results 116

Objectives and Key Results Territory Click Through Rate CRM 116

Salesforce

OCTOBER 29, 2024

In today’s tech-driven world, digital transformation is key to building better customer relationships and future-proofing your business. And yet those initiatives have a failure rate of up to 90%. As a result, your CoE will position your organization to achieve its strategic goals. But there’s a catch.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Martech

OCTOBER 7, 2024

I am the first generative AI chatbot for marketing technology professionals. For instance, even a one-second delay in page load time can result in a substantial drop in conversion rates, as users are more likely to abandon a site that takes too long to load. I am trained with MarTech content. Here’s something somebody asked me!

Conversion 67

Conversion Objectives and Key Results User Experience Follow-up 67

Martech

OCTOBER 11, 2024

But now, edge computing is kicking things up a few notches, enabling personalized, real-time interactions faster, more efficiently and more securely. When you handle data locally, you cut down on those frustrating delays and ease up on bandwidth use. Edge computing might sound like bougie sales jargon.

Objectives and Key Results 73

Objectives and Key Results Retail Healthcare User Experience 73

Martech

APRIL 2, 2025

There are several key factors to consider when conducting a detailed marketing audit. Without taking a deep, objective look at your current efforts, you risk moving forward without clear direction like piloting a ship without a rudder. Email: Business email address Sign me up! Processing.

Objectives and Key Results 116

Objectives and Key Results Strategize B2C CRM 116

Highspot

MAY 26, 2025

Key takeaways Learning analytics connects training investments directly to business results, helping teams prove impact and make faster, smarter decisions. For example, sales reps who skipped interactive role-plays in training struggled with objection handling. Analysis starts by identifying high-impact skills.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Hubspot

MARCH 12, 2025

Lets take a look at the basics of SNAP and how you can start using it in your sales cycle. The 3 Decisions SNAP Selling Terms to Know How to Start SNAP Selling What is SNAP selling? For sellers, the key benefit is a shorter sales cycle, allowing them to close deals more efficiently. And, this can have beneficial results.

Sell 61

Sell Objectives and Key Results Pitch Sales 61

Hubspot

JUNE 16, 2025

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” Standing out starts long before the interview — and doesn’t end after the handshake. Incorporate critical CRM and sales technology proficiencies. Sales revolves around two key goals: acquiring new customers and keeping them.

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Product training techniques like gamification keep teams motivated.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Hubspot

JULY 22, 2025

I was doing strategy calls, sending follow-ups, chasing proposals — basically playing rep, manager, and ops lead all at once. So I started experimenting with AI sales agents. Pricing You can start using Breeze Copilot and a selection of core Breeze features for free within HubSpot. Saves time on small repetitive tasks (e.g.,

Objectives and Key Results 59

Objectives and Key Results Price Follow-up CRM 59

Salesforce

FEBRUARY 20, 2025

The robot could execute each step in sequenceidentify and pick up the coffee jar, pour the measured amount into the machines cup, screw it to the espresso machine, press the correct button, measure and add milk to the foaming machine, etc. The key difference? But the real challenge wasn’t in these mechanical actions.

Hospitality 104

Hospitality Objectives and Key Results Healthcare Manufacturing 104

RingDNA

MARCH 18, 2025

The last generation of conversation intelligence solutions promised a way to fix this, but often fell short in delivering value in many key areas — particularly in terms of saving managers’ time, helping in the moments that reps need it most, and empowering every member of the sales team to improve independently. The result?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Hubspot

JULY 22, 2024

I’ve also found that regional companies are a great start to your list, as people love to do business with other locals. I know, I know, you'd rather just pick up the phone and call. Here‘s one thing I never fail to do: Look up how to pronounce the prospect’s name. Option 2: Objection I understand. Introduce yourself.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Martech

NOVEMBER 1, 2024

Many organizations start small with AI pilots before scaling. Starting small might feel safe, but it can keep you from achieving your larger goals quickly and effectively. Quarterly results drive many leaders. AI pilots often end up isolated from the rest of the organization, which reduces their impact.

Objectives and Key Results 122

Objectives and Key Results Click Through Rate High impact Drivers/motivators 122

Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. The result is a “Frankenstack” of systems requiring ongoing IT and system integrator support to function.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Salesforce

OCTOBER 29, 2024

This practice also applies to canvassing — hanging physical flyers or starting conversations with people on the street to gather information. The process has evolved with the advent of technology and tools. For example, cold calling and cold emailing are common iterations of D2D sales that technology has helped facilitate.

Objectives and Key Results 52

Objectives and Key Results Territory E-commerce Pitch 52

Highspot

MAY 15, 2025

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. Youll get a partner enablement planning canvas to help you align your teams, identify gaps, and set your partners up for success.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Highspot

JUNE 17, 2025

Key Takeaways Best-in-class AI sales assistant software helps sales managers and their teams tackle time-consuming, routine tasks and enhance customer interactions. Those that use AI realize up to 20% better revenue outcomes. Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

RingDNA

MARCH 31, 2025

To stay ahead, sales ops leaders must embrace new technology, rethink traditional processes, and focus on data quality, automation, and cross-team alignment. Analyze sales conversations in real-time to improve coaching and objection handling. Without the right strategy, AI adoption can lead to inconsistent results and rep resistance.

Government 62

Government Cross-sell Objectives and Key Results CRM 62

Hubspot

APRIL 30, 2025

The prospect had bombarded me with tough questions and objections, and the whole time I thought they were poking holes in my pitch because they werent interested. According to data from Lantern , effective use of buying signals can create 10-20% more sales opportunities and reduce a companys customer acquisition cost (CAC) by up to 30%.

Contract 31

Contract Sales Objectives and Key Results Prospecting 31

Highspot

JUNE 24, 2025

Key takeaways Sales role plays give sales representatives the space to build confidence in a safe, low-risk environment that encourages them to make mistakes and learn from them. Our solution streamlines approvals, saving clients up to 10 hours a week. Did they pick up on vague cues and dig deeper? ” Rep: “Got it.

Objectives and Key Results 52

Objectives and Key Results Objection handling Negotiate Sales 52

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. A modern account-based sales strategy isn’t just about targeting the right accounts.

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52