Search Engine Land

MAY 3, 2024

The big idea: With streaming continuing to fragment audiences across various platforms and services, ad giants are competing to offer marketers unified solutions for reaching those viewers. connected TV households, according to Sean Downey, Google’s president of Americas and global partners. million incremental.

Drivers/motivators 133

Drivers/motivators Pitch Campaign Service 133

Iannarino

JULY 4, 2021

Many salespeople, though, launch the sales conversation with a firm intention to secure a signed contract and an agreement to install their “solution.” When your client engages with you, it is because they are trying to improve their results , not because they want to buy your solution. Too Great an Intention to Provide a Solution.

Contract 334

Contract Contact Clients Conversion 334

Partners in Excellence

MAY 7, 2024

They started by saying, “We sell solutions… ” “That’s interesting, tell me more. What do your solutions do?” They started to describe their solutions and products. “I’m sorry,” I said, “I meant, what problems do your solutions solve? ” I responded.

Start-ups 119

Start-ups Up-sell Conversion Product 119

Search Engine Land

FEBRUARY 23, 2024

Level up by working with a LinkedIn marketing partner LinkedIn has partnered with solution and service providers with specialized capabilities in areas like predictive audiences and revenue attribution. The playbook offers their practical solutions and case studies to help you implement these features on LinkedIn.

A/B testing 130

A/B testing Finance Campaign CRM 130

Salesforce

SEPTEMBER 19, 2023

That’s why Salesforce is collaborating with our powerful ecosystem of partners to bring you AI solutions that have clear business applications. Salesforce partners share their thoughts on AI Our most influential partners are ready for the AI revolution. Investing in our people and partners is paramount to success.

Trust 105

Trust CRM Government Technology 105

Search Engine Land

APRIL 12, 2024

JPMorgan Chase launched Chase Media Solutions, a new digital media business. Chase Media Solutions was announced April 3. “Our Our deep understanding of consumer spending across categories has driven us to reimagine what retail media networks can offer,” said Rich Muhlstock, President of Chase Media Solutions, in a release.

Networking 119

Networking Launch Retail Construction 119

SaaStr

FEBRUARY 15, 2024

We had a great one last time with Satya Patel, Partner at Homebrew. This week we’re focusing on Hilarie Koplow-McAdams, Venture Partner at NEA! #1. I’m also focused on vertical SaaS solutions that are being disrupted by AI. Check that out here. What’s your most recent disclosed investment? Why did you do the deal?

Growth 90

Growth Technique Start-ups Price 90

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Vendors may be dealing with as many as ten different partner types, from alliance partners, to managed services providers, systems integrators, resellers and more.

B2B 111

B2B Cross-sell Hospitality GTM 111

Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. Our deep understanding of consumer spending across categories has driven us to reimagine what retail media networks can offer,” said Rich Muhlstock, President of Chase Media Solutions, in a release. Get MarTech! In your inbox.

Networking 112

Networking Launch Retail Construction 112

Salesforce

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. For those already well-versed in working with partners, feel free to skip ahead to the sections most helpful to you. Partners who know a specific niche or geographic area can help you expand into those areas.

Manufacturing 111

Manufacturing Retail Territory Sales 111

Partners in Excellence

MARCH 13, 2024

.” Most of the time, we restrict it to the value that might be realized through the purchase and implementation of our solutions. Ideally, we will have developed a business case for our solutions, perhaps looking at cost reduction, ROI or some other financial return the customer should expect from our solution.

Presentation 118

Presentation Process Customers Product 118

Martech

DECEMBER 19, 2023

With a shared commitment to fostering a secure and trustworthy environment for publishers and advertisers, BidsCube and Pixalate have partnered to fortify the digital advertising industry and make it more transparent. For partners utilizing managed services, a traffic monitoring option with the Pixalate solutions will be available on demand.

Strategic partnership 101

Strategic partnership Strategize Clients Service 101

Martech

JANUARY 19, 2024

If you or your technology partners utilize Google APIs/SDKs to share audience data with Google, you must upgrade to the latest versions of the Google Ads API and Display & Video 360 API. Consent mode can help you get ready with the right foundation of durable solutions powered by your consented first-party data and Google AI.”

Campaign 103

Campaign Engineering Technology Technology 103

Search Engine Land

JANUARY 8, 2024

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Cross-Channel Partners. Lift Partners. What TikTok is saying.

Launch 120

Launch E-commerce Campaign Education 120

Search Engine Land

DECEMBER 19, 2023

With a shared commitment to fostering a secure and trustworthy environment for publishers and advertisers, BidsCube and Pixalate have partnered to fortify the digital advertising industry and make it more transparent. For partners utilizing managed services, a traffic monitoring option with the Pixalate solutions will be available on demand.

Strategic partnership 111

Strategic partnership Strategize Clients Service 111

Martech

JANUARY 30, 2024

The second uses AI to assign trust and reliability scores to media partners. It does this by running an algorithm across millions of data points that represent media partner campaign performance. Dig deeper: Integrate launches new media solution Why we care. It’s the refrain we’ll be hearing throughout the year.

Launch 105

Launch Drivers/motivators B2B Represent 105

Partners in Excellence

MARCH 31, 2024

As I listen, my mind immediately starts to process the possibility of the solutions offered by my company providing those improvements or contributing to achieving that outcome. There is no better feeling in sales than seeing the perfect fit between the needs of a growing business and the solutions I can provide through the sales process.

Sell 126

Sell Electricity Manufacturing Quota 126

Partners in Excellence

APRIL 2, 2024

The problem is, the “end in mind” for our customers is seldom about buying a solution. ’ Buying a product or solution is, usually, the smallest part of the customer goals, but it is what drives us and our activities. Our focus is on the critical activities to close the deal. As a result, we have a giant dilemma.

Customers 125

Customers Closing Presentation Product 125

Salesforce

DECEMBER 6, 2023

Pre-built CRM solutions tailored for financial services 70% of executives cannot consistently offer personalized interactions. Pre-built CRM solutions allow the banker or service agent to view their customer’s portfolio holistically and provide personalized advice and guidance to their customers versus a generic CRM lacking rich data.

CRM 102

CRM Service Retail User Experience 102

Martech

MAY 17, 2024

According to Gartner, while 90%+ of enterprise organizations are mulling over their AI strategy, only 11% have deployed an AI solution. Embedded AI solutions are so generic that they remind boomers to go grocery shopping. All AI solutions have a notably “vanilla” sense of the world. It should never have been this complicated.

B2B 93

B2B Strategize Technology Technology 93

Partners in Excellence

APRIL 1, 2024

“Value” is a critical concept in everything we do, but particularly when we are engaging customers, hoping to present a solution they will buy. These analyses look at the total return customers might get from the implementation of the solution. Generally, those business cases are presented in terms of ROI, Payback, IRR.

Price 123

Price X-functional Presentation Represent 123

Partners in Excellence

OCTOBER 24, 2023

Recently, Martin brought up the concept, “Are you an indispensable partner?” ” My mind started going crazy with the potential of the concept of being an Indispensable Partner. Are they going to consider a supplier that is known not to deliver on their promises, to have bad quality solutions? Absolutely not!

Trust 115

Trust Gaming B2B Contact 115

Partners in Excellence

MARCH 25, 2024

We focus on the things important to us, presenting our solutions and getting the buyer to choose us. But the buyers have so much more to accomplish than just selecting a solution. Instead, we focus on what we care about–presenting our products and solutions. Is there anything we can change to reduce these?

Customers 112

Customers Sales Presentation Start-ups 112

Martech

JANUARY 13, 2023

First, GTM teams need to stop generating and chasing random leads, accounts and markets with little to no familiarity with your company or solutions. An example deliverable of this high-touch collaboration is using product and engineering know-how to tweak solutions required to help the customer be more efficient or effective.

GTM 132

GTM B2B Pipeline Strategize 132

Martech

JANUARY 17, 2024

Something around 53% of marketers said they weren’t ready, and another 57% said they’re not fully aware of what the solutions are yet. I think that speaks to the convoluted nature of all the solutions that are available to try to piece together something that can replace that efficacy.” ” Get MarTech!

Retail 136

Retail Entertainment Finance Start-ups 136

Search Engine Land

MARCH 7, 2024

Transparency: As an open-source solution, Meridian is fully transparent, allowing anyone to review the code and methodology innovations it’s built upon. If users have additional questions, they can connect with Google and partner support for assistance. These enhancements apply to all relevant media channels.

Launch 134

Launch Campaign Education Process 134

Martech

MAY 7, 2024

We counted the number of times each solution was mentioned. Formerly referred to as isolated “point solutions,” today, specialist apps perform one task intuitively and seamlessly integrate with their ecosystem partners. Like other markets, our research shows that martech has a long tail, too. But that is half of the story.

Legal 117

Legal Growth Pitch Technology 117

Membrain

MAY 14, 2023

In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with David Brock , Author of "Sales Manager Survival Guide,"​ & CEO at Partners In EXCELLENCE to chat about his problem-solving mindset and curiosity helps him understand problems and explore solutions.

Sales 137

Sales 137

Martech

AUGUST 31, 2023

The new solution extends SOCi Social and uses AI to create consistent, customized engagements that resonate with local audiences and protect brand reputation. Reticle AI and Adelaide have partnered to enhance engagement and optimize campaign outcomes. Habu partnered with Google Cloud to bring generative AI to data clean rooms.

Finance 114

Finance Drivers/motivators Campaign Technology 114

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Finance 115

Finance Retail Government Networking 115

Martech

APRIL 17, 2024

The partnership will bring together GrowthLoop’s CDP capabilities and TransUnion’s TruAudience Marketing Solutions. The solution will be available to GrowthLoop customers in the first half of 2024. The post GrowthLoop and TransUnion partner to improve audience reach appeared first on MarTech. Why we care.

Campaign 87

Campaign Customers Process 87

Search Engine Land

FEBRUARY 14, 2024

” “It also provides links to our most helpful guides and CMP partner page, if they are interested in using a CMP to get them setup.” ” Who’s affected by EU UCP? Google’s EU User Consent Policy applies only to end users located in the EEA or the UK. What is a certified CMP?

Campaign 138

Campaign Engineering Process 138

Partners in Excellence

MARCH 18, 2024

” That is, we present all the capabilities of our products and solutions, the “how” of achieving a goal or solving the problem. appeared first on Partners in EXCELLENCE. We have become masters at describing our “how.” But are we addressing the most important issues our customers face? .

Presentation 127

Presentation Closing Product Customers 127

Search Engine Land

APRIL 4, 2024

Advertisers can add CTV to their LinkedIn campaigns through a network of partners including Paramount, Roku and Samsung Ads. In addition to native reporting on the site, LinkedIn partnered with Kantar for objective lift studies and with iSpot to provide advanced audience measurement. Building on video. Measurement.

Campaign 123

Campaign B2B Objectives and Key Results Represent 123

Martech

FEBRUARY 1, 2024

The tool aims at making it easier for advertisers and publishers to vet adtech partners in an increasingly regulated digital advertising space. This new tool gives digital marketers the ability to compare ad partners on the basis of compliance. Why we care. Consumers are also more aware and protective of their online privacy.

Launch 111

Launch Government Legal Trust 111

Partners in Excellence

DECEMBER 19, 2023

.” For decades, we have thought about our value proposition in the context of our products/solutions. We would go through endless detail about the unique and differentiated capabilities of our products and solutions. Some of the more advanced sellers look at the value created/realized by these solutions.

X-functional 129

X-functional Price Presentation Product 129

Partners in Excellence

JANUARY 16, 2024

As a result, the only thing they talk about is the product–it’s features and functions, customers using the solutions, how great their company is, and how the product is better than competition. They don’t understand the customer, as a result, can’t translate what the solutions mean to the customer.

Trust 121

Trust Customers Process Product 121