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Optimization beyond data: Design thinking for SEO

Search Engine Land

You can also leverage Google Trends, Facebook Audience Manager and persona mapping or survey tools to learn more about your potential audience. It’s easy to fall into the same pattern of optimizing your site based on analytics data and search trends, but with design thinking, we emphasize qualitative data over quantitative data.

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Six ways generative AI can transform your search strategy by Adthena

Search Engine Land

Unlike traditional AI systems that rely on pre-programmed rules, generative AI utilizes neural networks to learn patterns and generate outputs based on the data it has been trained on. By analyzing existing ad campaigns, user behavior and market trends, generative AI algorithms can generate original and persuasive ad copy.

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5 ways to harness AI in B2B content creation

Martech

Using natural language processing, AI can analyze customer feedback, social media conversations and market trends to identify patterns and preferences. Have a webinar transcript you want to turn into some social posts? This means that even if you create a podcast episode or a webinar, you can make it accessible and searchable.

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The Essential Guide To Planning Your Daily Sales

The 5% Institute

Researching industry trends is also key when developing action plans — staying informed of the latest advancements in technology and consumer buying patterns can give you a competitive edge. Knowing this information can help you avoid wasting time pursuing leads who may take weeks or months before they are ready to commit to a sale.

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The Benefits of Data-Driven Storytelling with Workday

Outreach

In what feels like a lifetime ago, salespeople relied on personal observations to identify helpful data trends. So we rely more on the data to tell “stories” about customer patterns and trends — and less on subjective observations. Leaders don’t look for patterns in small, less cumbersome data sets.

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The Impact of AI on Sales Strategies and Performance

Highspot

AI can enhance every customer interaction and leverage predictive analytics to spot trends early. AI in sales has quickly transitioned from an emerging trend or future possibility to a sales strategy necessary to stay ahead of the competition. Watch our latest webinar to see how you can achieve enablement success with AI.

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Business Acumen – What You Need To Succeed

The 5% Institute

Business acumen refers to the ability to make sound business decisions and judgments, coupled with a deep understanding of the industry, market trends, and financial implications. This involves staying updated on industry trends, technological advancements, and changes in the business landscape. What is Business Acumen?