What is Conceptual Selling? How to Use This Methodology to Sell More
Gong.io
NOVEMBER 30, 2022
You keep telling your reps to sell the benefits rather than the features. Yet you still hear them pitch the latest product feature on their sales calls. But what if there’s a sales methodology that forces them to sell the solution? Enter concept selling. Conceptual selling does the same thing for B2B products.
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