Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. Social media platforms like Meta are, of course, rich in data. Meta saw 16.6%

B2C 106

B2C Lead generation B2B Campaign 106

Search Engine Land

APRIL 2, 2024

Microsoft extended Maximum Conversion Value to all shopping and search campaigns. This bid strategy, which was previously exclusive to smart shopping campaigns, automatically adjusts your bids in real-time to maximize total conversion value within your budget. Conversion tracking. Requirements. MSCLKID explained. Indonesian.

Campaign 91

Campaign Conversion Process Customers 91

Search Engine Land

APRIL 26, 2024

Platforms such as Salesforce and Microsoft Dynamics offer rich insights into customer needs and behaviors, making them essential tools for SEO. Access to these platforms and their reports can significantly enhance SEO strategies. Unfortunately, the data in your CRM platforms can often be insufficient. Search volume.

Product 88

Product Launch CRM Start-ups 88

Martech

JANUARY 2, 2024

However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. We have already seen how marketers can leverage conversion data in top-of-funnel activities. Check for redundancies in martech stack platforms.

Customers 106

Customers Campaign Conversion Start-ups 106

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Terms of the deal were not disclosed. Support for personalization and optimization.

Retail 87

Retail Engineering Conversion Start-ups 87

Search Engine Land

FEBRUARY 6, 2024

Advanced in-platform data integrations for Google, Facebook, and LinkedIn. In-platform data integration OK, now about that tracking and reporting. Major ad platforms have given advertisers ways to improve in-platform reporting and help bidding and targeting algorithms find high-quality users. Incrementality measurement.

SQL 106

SQL Angle Campaign B2C 106

Martech

APRIL 24, 2024

This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period. Aligning martech with marketing processes Platforms are likely to be underused when marketing technology isn’t integrated with marketing processes. Who owns the platform (i.e.,

Process 77

Process Technology Technology Government 77

Search Engine Land

APRIL 25, 2024

One such challenger is Perplexity, an AI-powered search platform that aims to provide users with summarized answers and cited sources instead of the traditional list of web page links. How to approach AI-powered search platforms like Perplexity So, how should brands and search engine marketers think about a platform like Perplexity?

Engineering 85

Engineering Follow-up Conversion Start-ups 85

Search Engine Land

FEBRUARY 12, 2024

If you plan to run campaigns on TikTok this year, you should check out this guide as the tips provided are directly from the platform. TikTok advises starting with upper funnel conversion events (don’t immediately start with the lowest funnel events) and repeating the process for each new Ad Group. Attribution. Measurement. Ad fatigue.

Campaign 116

Campaign Start-ups Growth Conversion 116

Search Engine Land

OCTOBER 13, 2023

I believe that Amazon Ads has the potential to be far more effective than Google Ads for ecommerce PPC as it offers higher quality traffic, higher conversion rates, easier tracking, more long-term value and more lenient policies. Another blocking factor is that Amazon is a stand-alone ecommerce platform.

Real Estate 130

Real Estate Commission Conversion Trust 130

Martech

DECEMBER 7, 2023

Digital platforms that focus on conversation provide a unique extension to performance campaigns. Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases. Design and implement campaigns within the context of discussions surrounding your brand.

Conversion 103

Conversion Campaign Price Trust 103

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now. The post How AI-powered features are revolutionizing marketing automation platforms appeared first on MarTech.

Campaign 119

Campaign Consult Prospecting Technology 119

Martech

APRIL 16, 2024

Dig deeper: How consent management platforms support data privacy compliance Implementation considerations An implementation plan is a must. Define which events can be tracked with your analytics management platform. You cannot use conversion pixels, as they report user activity to these third-party ad platforms.

Territory 119

Territory Consult Price Start-ups 119

Search Engine Land

NOVEMBER 17, 2023

TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. EVTA tracks conversions that occur after a user watches an ad for at least six seconds but doesn’t click, and then converts within a seven-day attribution window. Why we care.

Launch 118

Launch Conversion Campaign Networking 118

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it.

Entertainment 103

Entertainment Objectives and Key Results Follow-up Engineering 103

Search Engine Land

MARCH 4, 2024

Threads is testing post-scheduling capabilities as the platform’s API enters its initial phase of live testing. Threads has long maintained that it wants to keep conversations on its platform free from excessive brand presence, aiming for a more engaging and friendly atmosphere compared to X. Why we care.

Engineering 112

Engineering Growth Conversion Process 112

Search Engine Land

OCTOBER 3, 2023

Smart marketers are using offline conversion tracking to solve the issues I just laid out. If you missed my SMX Advanced session, keep reading to learn: What offline conversion tracking is. What is offline conversion tracking? Essentially, everyone should be testing offline conversion tracking. When and how to use it.

Conversion 113

Conversion SQL Campaign CRM 113

Search Engine Land

FEBRUARY 23, 2024

To do this, the platform suggests utilizing its Audience Targeting tools, like Audience Insights and Matched Audiences. The platform also advises prioritizing building audience trust through clear and transparent messaging about the data value exchange, alongside straightforward opt-in and opt-out options as you invest in first-party data.

A/B testing 119

A/B testing Finance Campaign CRM 119

Martech

APRIL 1, 2024

It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion. By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers.

Campaign 82

Campaign Customers Technique Strategize 82

Search Engine Land

SEPTEMBER 19, 2023

At CallRail, we’ve been harnessing this potential since 2016 through AI-powered Conversation Intelligence. Revolutionize conversations using AI with human-level accuracy CallRail’s Conversation Intelligence continues to increase reliability and accuracy, now delivering automated transcripts that rival human quality.

Clients 122

Clients Conversion Click Through Rate Campaign 122

Search Engine Land

APRIL 9, 2024

YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. The platform aims to simplify the process for Shopping creators, helping them plan their next shoppable video more efficiently. These updates include: Shopping Collections. The Affiliate Hub.

Commission 93

Commission Promote Product Conversion 93

Search Engine Land

MARCH 13, 2024

Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. The platform claims that the updates will help give consumers “the confidence to make a purchase after seeing an ad.” in conversions. Why we care.

Retail 116

Retail Campaign Launch Networking 116

Martech

APRIL 17, 2024

The rise of data proximity Marketers like to debate whether we’re served better by the wheel-and-spoke model of technology or the unified platform model. With this approach, data is at the wheel’s hub, and vendors like your email or marketing automation platforms are the spokes.

Technology 120

Technology Technology Niche Campaign 120

Search Engine Land

DECEMBER 28, 2023

New GA4 fractional, cross-channel web conversions feature on April 18. ” In November, Google began testing a new SGE ad format and then rolled out new AI features within SGE to boost product visibility and conversions. New item-scoped custom dimensions for GA4 on March 17. More allowed properties for GA4 on March 22.

Retail 121

Retail X-functional Launch Non-Profits 121

Martech

MARCH 7, 2024

The Center for Countering Digital Hate (someone please help them with their brand name) tested Midjourney, Stability AI’s DreamStudio, OpenAI’s ChatGPT Plus and Microsoft Image Creator: “With the … minimal entry barriers provided by these platforms, virtually anyone can generate and disseminate election disinformation.”

Campaign 88

Campaign Conversion Contact Process 88

Hubspot

NOVEMBER 8, 2015

Part platform and part publisher, the company's out to change the way people create and discover content on the web. This week on The Growth Show , we chat with Sophie Moura, head of B2B partnerships at Medium , to get tips for building a content strategy on the platform. The folks at Medium think they've found the answer.

Conversion 78

Conversion B2B Growth 78

Martech

APRIL 18, 2024

It houses one of the best conversational AI models, one of the best image generators (DALL-E 3) and a ground-breaking video generation tool called SORA. Advanced conversational abilities based on datasets up to September 2021. Use cases : Enhanced conversational agents, sophisticated content generation and educational applications.

Strategize 128

Strategize Education Price Service 128

Search Engine Land

FEBRUARY 15, 2024

The key to achieving this lies within providing your platform of choice with the right information. This is “key” to seeing if your leads are driving quality conversions. Conversion tracking. For this reason, Waddington described LinkedIn as a “great platform for B2B marketers.” CRM access.

Lead generation 114

Lead generation Campaign SQL CRM 114

Search Engine Land

FEBRUARY 8, 2024

A new TikTok intersitital is encouraging users to add a shortcut to their device home screen, the latest effort to encourage more people to search on the platform. TikTok is more than a platform for awareness – it can also generate sales and conversions for brands and businesses (look no further than #TikTokMadeMeBuyIt).

Entertainment 119

Entertainment Conversion Sales 119

Search Engine Land

APRIL 4, 2024

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. The iSpot partnership allows B2B marketers to measure campaign effectiveness across platforms, including on linear and CTV. Driving results.

Campaign 92

Campaign B2B Objectives and Key Results Represent 92

Search Engine Land

APRIL 12, 2024

This article explores the rise of vertical videos and how to leverage them when advertising across platforms such as Instagram, Facebook, TikTok and YouTube Shorts. The rise of vertical video: From Snapchat to Instagram, TikTok to Shorts Snapchat popularized the vertical video format when it launched its ad platform in 2014.

Launch 96

Launch Presentation Growth Campaign 96

Search Engine Land

MARCH 8, 2024

The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when, and how to effectively participate on the platform — whether it’s alongside their Reddit ads or by itself for more natural interaction. This approach aims to make marketing more effective and could lead to increased conversions.

Promote 92

Promote Conversion Process 92

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. You still have to write for shoppers in a way that drives conversions. There were over 15 billion worldwide visits to Amazon.com in 2023. They want customers to continue buying.

Profit margin 125

Profit margin Promote Campaign Price 125

Martech

DECEMBER 14, 2023

Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business data to help inform AI prompts for those who use the Einstein Copilot AI assistant. Both structured and unstructured business data will be unified by the newly-announced Data Cloud Vector Database, which will be built into Einstein 1 Platform.

CRM 104

CRM Service Clients Technology 104

Search Engine Land

DECEMBER 7, 2023

Digital platforms that focus on conversation provide a unique extension to performance campaigns. Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases. Design and implement campaigns within the context of discussions surrounding your brand.

Conversion 82

Conversion Campaign Price Trust 82

Search Engine Land

JANUARY 16, 2024

Mechanics First, go to Engagement > Landing Page: Next, make sure you have a Conversion column added, and specify the primary conversion you’d like to analyze (here, we’re examining form submissions): For an extra layer of insights, add a Source/Medium dimension to the report: What does it show you?

UX 112

UX Represent Niche Clients 112

Search Engine Land

FEBRUARY 27, 2024

This network extends beyond traditional search platforms and includes major Google properties such as YouTube and Google Discover. Google opts campaigns are opted into the Search Partner Network because the search engine claims it sees “a measurable improvement” in clicks and conversion when advertisers extend their reach to these sites.”

Networking 132

Networking Campaign Engineering Follow-up 132