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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

However, any functional site navigation structure that drives organic traffic is an asset. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches. However, website migrations come with considerable SEO risks. Map out technical and content requirements.

CTR 116
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How Home Depot and Kroger use RMN to improve shoppers’ ad experience

Martech

Digital media experts at Kroger and The Home Depot have spent years developing media networks keeping this key point in mind. At The Home Depot, a supplier approached the retailer about retargeting customers on social media. At The Home Depot, a supplier approached the retailer about retargeting customers on social media.

Retail 100
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

If you’re a B2B ecommerce shop that sells… inexpensive products; in small quantities; exclusively to B2B buyers; The best B2 C ecommerce sites are equally good examples for your B2 B ecommerce site. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130
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This day in search marketing history: January 17

Search Engine Land

It applies the same standard to all pages, regardless of the technology used to build the page. Google’s Zhiheng Wang and Doantam Phan, Using page speed in mobile search ranking. Starting in July 2018, Google said it would be looking at how fast mobile pages are and use that as a ranking factor in mobile search.

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Accessible Technology Means Including Everyone – Here’s How To Build It

Salesforce

Such as those who don’t have fast internet at home, making it difficult to stream mobile videos. In practical terms, accessible design isn’t about creating something and then adding in a set of stopgap solutions for people with common disabilities. And it’s not just a binary problem. Add alternative text (alt text) for images.

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Doorway pages: An SEO deep dive

Search Engine Land

Google defines doorways as: “…sites or pages created to rank for specific, similar search queries. They lead users to intermediate pages that are not as useful as the final destination.”. I recognized that the site’s homepage could not be particularly optimized for ~8,000 business categories and ~19,000 cities.

Territory 103
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Top 10 insights for SEO and PPC success in China

Search Engine Land

Remember that this country has a distinct customer base with its own language, culture, customs and habits which need careful consideration for effective campaigns that will strike home with them. Without hosting your site in China, you lose credibility with your users and risk devaluation with search.