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Netflix ads tier hits 40 million subscribers

Search Engine Land

Netflix’s ad-supported tier is rapidly gaining traction, reaching 40 million monthly users globally, the streamer announced at its 2024 Upfront presentation. Just six months after hitting 5 million ad-supported subscribers post-launch in late 2022, that number has now swelled to 40 million. Why we care. Driving the news.

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Unlocking growth: The power of user communities for B2B SaaS companies

Martech

Implementing a user community strategy offers myriad benefits, supported by industry data and real-world examples from companies like Gainsight, HubSpot and Rocketlane. My customer success and support teams were eager to have another resource to direct current customers for supplementary assistance. Another tried-and-true approach?

Growth 100
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MOps alignment and core responsibilities: Best of the MarTechBot

Martech

This alignment ensures that marketing strategies and initiatives are effectively supported by the technology and operational capabilities required for their execution. Marketing Ops plays a crucial role in supporting and enabling the marketing team to achieve its goals. They also track and report on campaign performance metrics.

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Change, Do We Really Understand It?

Partners in Excellence

Do we provide these and train our people in how to use these in supporting customers? In past posts, I’ve spoken a lot about unique skills sellers need to improve their effectiveness and impact in engaging customers. ” The post Change, Do We Really Understand It? Or do we have a case of the blind leading the blind?

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3 reasons why digital video and CTV are booming in 2024

Martech

Streaming services and other publishers are stepping up to bring more ad-supported options to consumers, along with better ad experiences. Ad-supported CTV is widely adopted and preferred by many CTV is an accepted part of many U.S. Sixty-nine percent said they prefer ad-supported CTV over other models. households.

Retail 98
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24 customer experience misconceptions debunked

Martech

Customer experience encompasses the entire journey a customer takes with a company, from need through purchase and post-purchase interactions. If you work in the back office and don’t interact with a customer face to face, you support the customer experience in other ways or support someone who does interact face to face.

Customers 105
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Everyone in Your Org Should Listen to 1 Customer Call a Week. Every Week.

SaaStr

So years ago on SaaStr, I wrote a post on how everyone in your company should do customer support once a month. More on that here: Everyone in SaaS Needs to Do Customer Support. This is easier to implement if they sit next down (virtually or IRL) a customer support lead and really handle the questions together.

Customers 100