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RevenueCat: Free Trials Are Way Up, Pricing is Stable in Mobile Subscriptions

SaaStr

Mobile Subscription Pricing is Flat, Not Up This is interesting. I suspect it’s because of the huge friction in mobile of moving beyond organic price points like $9.99 a month to pricing, especially for the existing base. #3. It really pays to lean in on retention, especially if you sell to SMBs.

Price 102
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How Netflix Creates Immersive Experiences with Exceptional Design and UX

ConversionXL

In this post, we’ll break down the elements of Netflix’s design and user experience (UX). Their unique selling proposition also explicitly describes the biggest benefits and preempts two common FAQs: “Unlimited movies, TV shows, and more. Netflix UX lesson #1. Watch anywhere. Cancel anytime.”. Source: Netflix.

UX 138
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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

It’s often been said that SEO and UX are linked, and it’s never been truer than when we think about how you organize an ecommerce website. Do people search by price? Perhaps categories for pricing? Do you sell these? For price-sensitive shoppers, many different keywords signal that they may not need to spend full retail.

UX 89
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Why Sites in High-Growth Industries Have Terrible UX

ConversionXL

But terrible UX isn’t a shortcoming of the cryptocurrency industry—it’s common in every high-growth industry, including, perhaps, your own. But, in the interim, industries like cryptocurrency get away with atrocious UX. The mistakes detailed below are a cautionary tale about potentially pernicious UX blind spots. Registration.

UX 116
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Ecommerce UX Mastery: Beginner to Pro in a Blog Post

ConversionXL

We’ll answer the following question in concrete and comprehensive detail: how can we improve ecommerce UX? Why Care About Ecommerce UX? Improving UX affects many pieces of your ecommerce system. Driving it is the UX. By using the abbreviation ‘UX’ it just sounds new, but none of it really is.

UX 100
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16 eCommerce A/B Test Ideas Backed by UX Research

ConversionXL

These ideas came from a massive round of UX research we’ve done for eCommerce. Look at your best-selling products or best deals and emphasize them on the homepage above all other (make them #1 in the visual hierarchy). If you sell products that you don’t make, don’t just repeat the manufacturer’s canned descriptions.

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Website Information Architecture: How to Optimize for UX

ConversionXL

Information architecture should also include little things, like deciding that products on a search page should be ordered by price not name. Let’s say you want to buy a coffee grinder, so you go to a website that sells them. These are the “somewhere else” you usually go to (articles, videos, pricing information, and so on).

UX 114