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Mastering Strategic Planning for B2B SaaS Marketers

Heinz Marketing

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing B2B SaaS marketers face a unique set of challenges when it comes to strategic planning. To succeed in this dynamic environment, marketers must create a strategic plan that is adaptable, focused, and goal-oriented. What is Strategic Planning?

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6 tips for creating a winning email marketing calendar

Martech

A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. This is crucial as prices might change, subject lines might seem out of date, and some products might not be available.

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How to Develop a Strategic Plan for Business Development [Free Template]

Hubspot

It’s usually confused with sales , often overlooked, and only sometimes given the strategic focus it deserves. But how do you develop a business development plan? Strategic Plan. Strategic Plan Template. Pick the most salient points from your strategic plan and list or summarize them here.

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

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Marketers must adapt to a changing world

Martech

Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. As a result, marketing roles emphasizing strategic planning are being reduced or eliminated. Inflation fundamentally reshaped the relationship between companies and consumers.

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)? When it’s time, expand your TAM.

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How to choose the right marketing AI tools for real business impact

Martech

” Companies need to take a thoughtful, strategic and responsible approach to using these tools to make a real business impact and maintain brand integrity. From there, you can assess vendors based on features like transparency, integration capabilities, industry expertise, support, compliance and pricing.