Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. Partner TriNet, a trusted HR provider to startups and scaling companies. His time there included serving as Chief Revenue Officer leaving all customer facing functions, sales, marketing, CS Rev, ops BD and procore.org.

GTM 84

GTM Customers Construction X-functional 84

Salesforce

OCTOBER 29, 2024

Our tiger team created a competitive matrix with the requirements for our new platform: Functionality. We took price out of the equation – functionality was our first priority. For example, I might have X amount of dollars to implement ServiceNow, but then I need to connect that to Salesforce. Implementation.

Service 69

Service Customers X-functional Pharmaceutical 69

Martech

JUNE 27, 2025

” “Hit a ROAS of X.” The price point is off. Marketing is held accountable for outcomes requiring cross-functional input and long-term thinking, but told the KPIs after the planning has already happened. Things like: “Reduce lead cost by 30%.” ” “Generate 1,000 MQLs this quarter.”

X-functional 85

X-functional Cross-sell Strategize Finance 85

Sales Hacker

JUNE 10, 2025

What GTM functions (e.g. The Focus Statement Template ” → A Google Doc-style worksheet to help executives define their ideal role, company stage, function, sector, and target company list. “ Marketing teams trust Piper to autonomously drive inbound pipeline at scale, delivering real-time engagement and conversion.

GTM 66

GTM Networking Growth Go To Market 66

Sales Hacker

JULY 8, 2025

Learn more at: [link] Where to find GTMnow (GTMfund’s media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: /@gtm_now The GTM Podcast (on all major directories): [link] GTM 154 Episode Transcript 02:09 Now onto the episode. Frankly, that should just be core functionality of Salesforce.

GTM 79

GTM Sales CRM Start-ups 79

Sales Hacker

APRIL 1, 2025

One last thing we also did was we started playing with pricing and the incentives that we did with partners. Gain expertise, trust in these, uh, verticals. Functional purity and segment alignment. So the [00:47:00] functional purity is. Um, your functions. And my understanding is that was pretty intentional.

GTM 62

GTM Up-sell Start-ups Gaming 62

Sales Hacker

MAY 27, 2025

B2B companies like Hivebrite and Equilend trust TriNet to help handle the infrastructure of their workforce, so their teams can focus on execution. there’s some very clear areas where the AI is just going to be better at this particular job function or set of workflows. A buyer has more power than they’ve ever had.

GTM 66

GTM X-functional Start-ups Go To Market 66

Sales Hacker

FEBRUARY 25, 2025

Therefore refine the product strategy, the roadmap, eventually pricing and packaging, and all of this, by the time we got to the point of, you know, due diligence, it was solid, we weren’t operating just off of. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. Wonderful question. I do get asked this a lot.

GTM 80

GTM X-functional Objectives and Key Results Start-ups 80

Sales Hacker

APRIL 15, 2025

’cause what we find from the venture lens is earlier and earlier, do companies want that marketing function in to start building brand ahead of time to start just overall building the content flywheel too. Don’t be afraid to look internally at other functions and then also look externally at untraditional areas.

GTM 62

GTM B2B Follow-up Campaign 62

Jeff Shore

MAY 22, 2018

The earlier you talk about price, the more likely it is that you will lose the sale. When you get trapped into a price discussion right out of the gate, you are jeopardizing the entire sale. Because an early price conversation will draw your customer’s mind in the wrong direction. Price is what you pay. Warren Buffett.

Price 113

Price Customers X-functional Presentation 113

ConversionXL

JULY 28, 2020

In other words: Behavior = motivation x ability x prompt. If the user can’t find the “X” button, the choice is presented negatively—a confirm-shaming dark pattern , which is the opposite of a nudge. Price anchoring is a sure-fire nudge to drive online behavior. Image source ). This is called anchoring.

X-functional 163

X-functional Drivers/motivators Retail Price 163

Hubspot

SEPTEMBER 2, 2020

Take, for instance, a product pricing landing page that gives incorrect information (or, hides the price entirely … ). Alternatively, consider a social media advertisement that claims a product will do X, Y, and Z — but then, when you order it, you find it can only do X.

X-functional 101

X-functional Non-Profits Promote Trust 101

SaaStr

AUGUST 7, 2020

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. Trisha Price. Trisha Price: nCino is a little bit different in its background.

Price 84

Price Retail X-functional Healthcare 84

ConversionXL

JULY 6, 2021

But a higher CPC can be prohibitive for smaller businesses and lower-priced products and services. Industries known for high-priced products and businesses experiencing rapid growth also work. High-priced products are table stakes in the medical device industry. To get the floor price (i.e. billion in 2023. Message ads.

CTR 129

CTR X-functional Campaign Price 129

Sales Hacker

MARCH 12, 2019

A list of features and functionality is easy to forget, because it lacks context. 3) A good story in your product demo builds trust. Your leads want to buy products from people that they trust. And our brain chemistry actually commands us to be more trusting and more willing to cooperate after we’ve heard a good story.

Product 99

Product Sell Pitch X-functional 99

ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. But that argument ignores emotional values such as trust , which help explain why “Nobody gets fired for hiring IBM.”. B2B buyers from Gen X expected phone calls and handholding.

B2B 130

B2B B2C Retail X-functional 130

Hubspot

JUNE 13, 2018

Rather than twisting their customers’ arms, they need to build value, identify needs, and ultimately, serve as a trusted advisor. Explicit needs are specific features or functions. Do you have a strategy in place for X? Who’s responsible for X? What happens if you’re not successful with X? How do you do X?

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined.

Retail 116

Retail X-functional Launch Non-Profits 116

The 5% Institute

FEBRUARY 13, 2020

People, Process, Product – 3 x Words To Succeed. This is a methodology used to streamline a business’s functions, by saving potential wasted cost, enhancing profits, and creating a better experience for both your staff and clients/ customers. Where Does The People, Process, Product Methodology Come From?

Process 98

Process Product X-functional Objectives and Key Results 98

Sales Hacker

JULY 2, 2019

Average sales price by source. The Calculations: Average sales price per lead. To get your average sales price by source you simply have to look at the data set for your entire customer database and bucket them by lead source. Average Lead Value = Average Sales Price * Conversion Rate from lead to customer.

Price 99

Price X-functional Sales CRM 99

Salesforce

FEBRUARY 7, 2024

Figuring out the right way to price your products can be tricky. Whether you’re selling software or designer handbags, your pricing strategy has a big impact on your sales success. There are a lot of ways to go about it, but if you’re looking for simplicity, cost-plus pricing might be a good bet.

Price 52

Price Profit margin Manufacturing Retail 52

ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. reviews, trust). Run a functional investigation.

UX 126

UX X-functional A/B testing User Experience 126

Heinz Marketing

DECEMBER 18, 2020

As Marketo users are well aware, Marketo’s pricing tiers are based on database size. If you delete an unsubscribed lead in Marketo, but it is imported back into the system, they will remain unsubscribed until they opt back in: Marketo has enhanced the behavior of the unsubscribe functionality to make it “durable.”

CRM 137

CRM Campaign X-functional Clients 137

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. All the deal structure parameters will have a direct impact on value and cost, hence price. CRM application licenses a natural language search technology.

GTM 86

GTM Negotiate Profit margin Contract 86

Lead Fuze

AUGUST 12, 2021

Let me point out one important fact — We are all human beings, and our minds function in a similar way. If people you like and trust are using some product or service, it will be easier for you to make the same decision. Make a time-limited email campaign to offer an upgrade for your users for a lower price. Click To Tweet.

Sell 98

Sell X-functional Sales Follow-up 98

SaaStr

JULY 10, 2021

Get best price tickets here!!! A lot of time in their mindset they want to do copy/paste from what they did in the previous company, “That worked for me at company X, it’s going to work like that in WalkMe.” X amount of revenue, X amount of churn, X amount of growth in marketing, etc. crosstalk].

Finance 104

Finance X-functional Start-ups Trust 104

ConversionXL

JULY 8, 2020

The keyword insertion function matches the exact keyword someone typed in. Price extensions. With price extensions, people can see sample prices before they click. Price extensions help can increase the relevance and improve conversions of your ads. Job functions. This is how your ad appears to search users.

GTM 100

GTM X-functional Appointment Campaign 100

Adaptive Business Services

SEPTEMBER 11, 2024

Same with X (Twitter). Asking me to perform marketing functions is a recipe for disaster! They are priced to reflect this. Big-boy systems come with a price tag to match and you will probably have a full-time administrator(s). What’s not to love! It took me forever to clean that mess up! What about contact merges?

CRM 62

CRM X-functional Contact Price 62

ConversionXL

JULY 29, 2020

Yes, Google and Amazon’s search functions are not the same. The more you trust the quality of the search engine (i.e. The main components of an Amazon SERP are the product image, title, price, and customer ratings, with the last item (generally) out of sellers’ hands. Of course, not everything requires reworking.

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

ConversionXL

FEBRUARY 3, 2022

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. Is there a price stumbling block?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

SalesHandy

JUNE 29, 2021

B2B(Short for Business to Business) sales is a function of B2B product sales(i.e. B2B sales involves selling to multiple decision makers and users within an account, higher tickets and pricing, and a longer sales cycle, depending on what you’re selling and who you’re selling it to. Sell Trust and Credibility.

B2B 98

B2B Cross-sell X-functional Follow-up 98

SaaStr

JULY 5, 2024

But if you can, find someone who knows how to build pipe, leads, and opportunities when times are tough, give them a budget, and trust them to force rank that spend. The simplest cheat code here is to put your hand over the LinkedIn job titles and ask yourself, “Would I still hire this person if they didn’t work at x company?”

GTM 83

GTM Cross-sell X-functional Pipeline 83

SaaStr

JUNE 13, 2019

And on the X-axis, we broke it out by ACV, from zero to five, all the way to 150K. The second most common actually depends, it changes as a function of the ACV. The question as a business is, at what price point does it actually make sense to hire a salesperson in order to make the cost of customer acquisition scale.

Contract 101

Contract Price X-functional Conversion 101

ConversionXL

DECEMBER 7, 2016

Now, jump to 2015: according to a study published by VentureBeat last year , 77% of “digital natives” (roughly, generation Y and a huge part of X) expect their online experience to be personalized. In fact, According to a survey by BrightLocal , 88% of users trust online reviews as much as personal recommendations.

UX 115

UX Technique Conversion Product 115

Heinz Marketing

FEBRUARY 21, 2022

We uncover: How to build trust at the beginning of a buyer’s journey. How ScienceLogic aims to get the right personalized outcome engagements to targets by building components cross-functionally. You have to do multiple things to build a, “Across all of these experiences, I feel like this is a company I trust.”

Pipeline 104

Pipeline B2B Inside sales Sales 104

ConversionXL

OCTOBER 6, 2020

If you’re choosing between eating a sandwich or pasta for dinner, you don’t need to model your utility functions and probability of quality outcomes for each option. Projected gold pricing? Volatility of wages, gold prices, equipment, etc., previous offers, comparable plot pricing, etc.)? Labor requirements and costs?

X-functional 69

X-functional Price Drivers/motivators Legal 69

ConversionXL

JUNE 25, 2021

X demos booked in introduction, X revenue in growth). This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Do a competitor analysis.

Launch 96

Launch Product Non-Profits GTM 96