Martech

JANUARY 31, 2024

In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. There were 354 new product announcements, down 6% from 2022’s 376 new products. Investment shifts. billion in 2021 to $28.4 billion in 2022 and further to $18.9

Launch 95

Launch Represent Technology Technology 95

Martech

JULY 27, 2023

The partnership has the goal of connecting data from offline experiences with traditional media, such as catalogs and direct mail, with digital conversions. It connects customers to the product they want to research or purchase using only the lens on their mobile phone. based mobile image recognition platform Phuzion Media.

Retail 85

Retail Technology Technology Conversion 85

Search Engine Land

JUNE 9, 2023

Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. Reddit’s new ad products enable brands to better connect with consumers already in research mode with the intention of making a purchase. Product Ads. What Product Ads look like. Why we care. What’s new?

Launch 85

Launch Conversion Product Engineering 85

Martech

DECEMBER 29, 2023

Tone is critical when it comes to communicating with consumers and it can truly make or break a brand,” said Joscha Koepke, head of product at conversational marketing company Connectly. This becomes crucial when there is an extensive product line and catalogs are complex.

Retail 111

Retail B2C Manufacturing B2B 111

Search Engine Land

SEPTEMBER 20, 2023

It’s worth testing programmatic alongside your existing digital advertising initiatives to see if it helps you get more interest in your business and products. Its broad reach can be a great way to build awareness of your product or service through various targeting tactics.

Real Estate 124

Real Estate Networking B2B Campaign 124

Martech

OCTOBER 10, 2023

Discovery campaigns only allowed images, carousels, or product data feed for creatives, however, Demand Gen lets you use videos, including both regular YouTube videos and Shorts, giving advertisers more choice when it comes to creating content that will appeal most to their audience. Product feeds for retailers. Get MarTech!

Click Through Rate 107

Click Through Rate Entertainment Retail Campaign 107

Martech

JULY 27, 2023

Dig deeper: The pitfalls and practical realities of using generative AI in your analytics workflow And here’s this week’s round-up: Constructor’s Attribute Enrichment improves online product catalog quality using deep learning and machine vision.

Technology 89

Technology Technology CRM Follow-up 89

Martech

OCTOBER 20, 2023

There was a time (and this is not ancient history) when to purchase a product seen on mobile social media it would be necessary to surf to the seller’s website and browse a catalog. Now there are, at the least, deep links to the relevant product page, or with increasing frequency simply in-app purchasing.

Product 102

Product Process 102

Search Engine Land

JULY 12, 2023

Google is accused of illegally using copyrighted content and stealing the personal information of millions of Americans to train its AI products. However, if AI products are being developed using content and data that has been taken illegally, this could prove to be problematic, as it runs the risk of potential copyright issues.

Product 92

Product Represent Engineering Technology 92

Search Engine Land

OCTOBER 10, 2023

Discovery campaigns only allowed images, carousels, or product data feed for creatives, however, Demand Gen lets you use videos, including both regular YouTube videos and Shorts, giving advertisers more choice when it comes to creating content that will appeal most to their audience. Product feeds for retailers. What has Google said?

Customers 127

Customers Click Through Rate Entertainment Retail 127

Search Engine Land

OCTOBER 4, 2023

Shoppers will be able to use this new technology for real-time product comparisons and to seek additional details, reviews, and recommendations tailored to their search context, reports Business Insider. Why we care. Advertisers should closely monitor these developments to gauge their impact on ad visibility. How it works.

E-commerce 122

E-commerce User Experience Retail Engineering 122

Search Engine Land

JANUARY 9, 2023

BigCommerce merchants can synchronize product catalogs directly to Microsoft Merchant Center. They can then create shopping campaigns to promote product catalogs and track campaign performance, without leaving the BigCommerce Control Panel. How it works. and AOL, to name a few.

Launch 91

Launch Networking Campaign Growth 91

Martech

NOVEMBER 30, 2023

Dynamic Yield by Mastercard’s Shopping Muse is an AI tool that changes how consumers search for and discover products in a retailer’s digital catalog. Synthetic Acumen’s ResearchGOAT is a generative AI platform designed for in-depth qualitative customer and market research.

Technology 90

Technology Technology Government Legal 90

Martech

AUGUST 31, 2023

Bloomreach Clarity is a conversational shopping product that uses AI to provide personalized product expertise to shoppers. It can understand the intent of shoppers and provide personalized product recommendations. It can be integrated across channels, such as websites, chat, and SMS. In your inbox.

Finance 105

Finance Drivers/motivators Campaign Technology 105

Martech

JANUARY 26, 2022

Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more than 6 billion times per day on the social platform. Shopping Lenses provides product information and SKU-specific purchase capabilities. Results for brands.

Launch 92

Launch E-commerce Retail Price 92

Search Engine Land

MARCH 23, 2023

Google Discovery ads have been updated with new features to help brands stand out on our most engaging ad surfaces, including Product feeds that spark audience interest Product-level reporting and data-driven attribution Measure incremental impact through Conversion Lift experiments New, engaging layouts & product feeds.

Retail 72

Retail Campaign Lead generation Represent 72

Martech

NOVEMBER 2, 2023

The release includes AI HTML5-Asset Generator, AI Marketing Copy Generator, Enterprise Catalog Image & Video Generator, Multi-Variant Manager and Digital Asset Traceability. Vidable Transformations offers automated content enhancement capabilities to improve the production quality and accessibility of video.

Campaign 105

Campaign Launch Trust Technology 105

Search Engine Land

SEPTEMBER 4, 2023

Q4 is looming, and many brands are strategizing how to optimize their budgets to get more traffic to their products when buyer intent soars. With 69 million unique monthly visitors and a big consumer footprint during the holidays, Slickdeals is great for pushing heavily discounted products.

Retail 138

Retail Price Start-ups Clients 138

Search Engine Land

NOVEMBER 2, 2022

Big Commerce merchants can leverage these tools to showcase their products in a creative way while getting n front of thousands of potential customers. With just a few clicks, merchants will now be able to sync their product catalogs to Snapchat, run ads and get help from a Snapchat specialist. Why we care.

Campaign 89

Campaign Launch Engineering Meeting 89

Martech

MARCH 23, 2023

With so many new AI products coming out, it can be hard to keep track of them. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. It builds personalized product listings without preloaded product descriptions or information inputted in the back end.

Technology 98

Technology Technology CRM Engineering 98

Salesforce

APRIL 9, 2024

Way back in 1914, engineer and data visualization pioneer Willard Brinton observed that while companies went to considerable effort to analyze and catalog their information, most failed to draw useful conclusions from it. And retailers can’t use them to create personalized product promotions. Let’s face it.

SQL 110

SQL Retail Service Represent 110

Hubspot

JULY 21, 2020

However, it allows companies to create a public business profile that includes links to ecommerce stores and a catalog of product shots. Now in addition to viewing a store’s catalog, customers will be able to send payments for products as well. But WhatsApp didn't stop at Business pages.

Territory 97

Territory Launch Promote Campaign 97

Partners in Excellence

MARCH 7, 2022

There’s little that sales people can to in presenting product capabilities, features, functions, even conducting demos that a customer can’t do on their own, digitally. When I first started selling IT hardware and software, every IT person I met with always had a bookshelf full of catalogs.

Represent 73

Represent Pitch Up-sell Start-ups 73

Martech

OCTOBER 18, 2023

they hit a product page) or cart abandonment. Dig deeper: 5 tips for an effective holiday browse-abandonment program Upsell email campaigns This is more than just a “you might like {related product}” push. This approach showcases customer and product understanding and is a potentially easy source of quick revenue wins.

Campaign 110

Campaign Territory Start-ups Clients 110

Salesforce

AUGUST 15, 2023

At Dreamforce, you can connect with fellow Trailblazers in person and get a glimpse into the future of marketing, along with Salesforce product innovations. Hop over to the Dreamforce ‘23 session catalog to see the full schedule and plan your perfect conference.

B2B 98

B2B CRM Campaign Trust 98

Martech

AUGUST 2, 2022

For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. However, the reality is we add any product to our directory of 15,000+ products that a customer wants to include in their martech stack.

CRM 110

CRM B2B Start-ups Campaign 110

Martech

JUNE 2, 2022

In a new partnership, Salesforce will make it easier for merchants using Salesforce Commerce Cloud to engage with TikTok users and make their products discoverable on the social platform. It’s where audiences are and the ability to help them discover and purchase products without sending them to a different channel is priceless.

Entertainment 98

Entertainment Launch Networking Campaign 98

Martech

MARCH 28, 2022

Customer engagement platform Braze has announced a new package of products under the name Braze for Commerce. Braze Catalog will enable easy incorporation of product recommendations into messages across across channels. Braze is also delivering Braze Segment Extensions, an advanced segmentation tool.

E-commerce 87

E-commerce Retail Campaign Customers 87

Martech

MARCH 14, 2022

That feature was more limited, allowing brands to show up to five products on their profile, in the same location as the Twitter Shops “View shop” button. Those are: @Verizon (showcasing 11 products, as of publishing) @ArdenCove (9 products) @LatinxInPower (50 products) @GayPrideApp (13 products) @AllIDoIsCookUS (14 products).

E-commerce 92

E-commerce Networking Price Product 92

Martech

SEPTEMBER 16, 2022

Contact Center for Service Cloud hopes to improve agent productivity and efficiency with a unified agent desktop across all channels and AI-powered recommendations. The Service Catalog automates frequent service requests, like refunds or subscription plan changes. Customers can make these requests through a storefront-like experience.

Retail 90

Retail Technique Sales Launch 90

Salesforce

FEBRUARY 17, 2023

We’ll also unveil product releases around customer service, order delay predictions, and more with new joint offerings at Mobile World Congress. This helps you improve productivity, increase efficiency, and decrease costs. Boost Sales Productivity: Automate certain sales tasks to improve efficiency. Full schedule here

Service 98

Service Promote Product Meeting 98

Martech

APRIL 25, 2022

Over time, we extended selling our products worldwide and recently to e-commerce.”. Magento was slow at processing the data from their catalog, leading to a poor overall website search experience. It also uses data like previous purchase history, brand affinity, and product type.”. Fully 94% of U.S.

E-commerce 94

E-commerce Retail B2C Territory 94

Search Engine Land

OCTOBER 3, 2023

Consider other shopping and product discovery platforms such as Amazon and TikTok. Seeing the search demand data over four different product discovery platforms also allows you to forecast user demand, taking into account that users in your target market are potentially using more than just Google to discover products.

Cross-sell 108

Cross-sell UX Sports Follow-up 108

Hubspot

DECEMBER 14, 2020

This meant that smaller or less-followed brands had to think strategically to get their Instagram audience to view product information, research the brand, and ultimately leave the Instagram app to buy products. This was the first time standard feed-based posts or Story images could be linked to a brand's Facebook product catalog.

Launch 101

Launch Promote Sales Sell 101

Martech

NOVEMBER 11, 2021

-based Kickdynamics, an AI-powered content automation and product recommendation solution. Kickdynamics connects with content sources such as catalogs to create dynamic content templates that embed in the email code, enabling marketers to automatically send personalized content without manual coding.

Customers 84

Customers Product 84

Martech

JUNE 8, 2022

In addition to the recently announced integration of TikTok with Commerce Cloud, enhancements include: Commerce Marketplace, allowing brands to display and sell products from other companies, increasing cart value and earning commissions. This economy is all about experience, community, trust and what one might call products-as-a-service.

Launch 106

Launch Commission Retail Campaign 106

Martech

JULY 13, 2023

An exception is Google, which stands accused of illegally using copyrighted content and stealing the personal information of millions of Americans to train its AI products. Stolen “virtually the entirety of our digital footprint,” including “creative and copywritten works” to develop its catalog of AI products.

Legal 77

Legal Commission Technology Technology 77