Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital. Here’s why it matters and how it can be done.

GTM 102

GTM Product Strategize Drivers/motivators 102

Martech

FEBRUARY 10, 2025

Q: What are the marketing opportunities in Web 3 technologies Web3 technologies refer to the next generation of the internet, characterized by decentralization, blockchain technology and enhanced user control over data and digital assets. The post What are the marketing opportunities in Web3 technologies? Processing.

Technology 124

Technology Technology Contract Government 124

Veloxy

JANUARY 2, 2024

Therefore, you must work smarter to improve sales productivity to help your organization increase revenues. So, if your team has been wondering ‘how can we improve sales force productivity’, you’re in the right place. Get Your Free Ebook What Is Sales Productivity?

Product 246

Product Territory Objectives and Key Results Sales 246

Salesforce

NOVEMBER 14, 2024

In today’s customer service, anticipating and meeting customer needs before they express them is the gold standard. While our research finds that 61% of service professionals say their organizations address issues proactively, only a third of customers agree! What you’ll learn: What is proactive customer service?

Trust 105

Trust Service Customers Appointment 105

Salesforce

AUGUST 6, 2024

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. Smart home technology is just what homeowners are looking for. But Sandstone needs to act fast.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

AUGUST 20, 2024

This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Wisdom Goes beyond knowledge and intelligence.

Consult 130

Consult Technology Technology Appointment 130

Martech

SEPTEMBER 13, 2024

Service Agent replaces chatbots in handling customer service and replaces chatbots. Buyer helps B2B customers find products, make purchases and track orders. Personal Shopper recommends products and helps with search. Those agents are: Campaign Optimizer manages and executes full campaign lifecycles.

Launch 116

Launch Pitch Represent Campaign 116

Sales Pop!

DECEMBER 10, 2024

Most notably, though modern technology is especially beneficial for streamlining various workflows, using it in sales can strain the eyes. Given the high costs of vision services, a third of Americans forego getting any issues checked because they dont have the proper insurance. As a result, over 43% of them report worsened eye health.

Angle 240

Angle Education Negotiate Sales 240

Cerebral Selling

DECEMBER 5, 2024

“We have a unique solution, leading technology, and an amazing, experienced team, but our customers still see us as a commodity! Solution options are exploding: A seemingly endless supply of new products (along with their marketing) continues to flood the market. That’s a compound annual growth rate (CAGR) of 41.8%

Pitch 130

Pitch Sales Retail Technology 130

Salesforce

JUNE 17, 2025

Here’s the reality: Customers want fast, flawless service, but your team is stuck using outdated tools while costs keep climbing. Our research finds that 82% of service reps say customer expectations are higher than ever. These AI agents aren’t here to replace human service — they’re here to make it better.

Service 59

Service Meeting Trust Territory 59

Salesforce

APRIL 7, 2025

No matter how great your brand is, bad customer service can drive people away faster than you think. A customer might not always notice flawless service. But good service isnt just about being polite or fast. It answers questions, suggests products, and helps with orders. People want quick answers and smooth experiences.

Service 88

Service Growth Customers CRM 88

Salesforce

APRIL 10, 2025

The goalposts in customer service are always shifting. As technology advances, what was great yesterday is simply good today. To stay ahead, your service strategy must evolve and thats where agentic AI, specifically Agentforce , can reduce time to value and increase self-service outcomes.

Service 106

Service Cross-sell Appointment Drivers/motivators 106

Martech

JULY 29, 2024

Unlike other recently hyped technologies (e.g., What happens when adopting a technology such as AI outpaces leaders’ understanding of its potential, its current application and its potential for harm? the metaverse ), greater AI investments have real and near-immediate potential to provide ROI.

Technology 140

Technology Technology Education Follow-up 140

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. However, this expansion has led to a surge in product returns, with 30% of online purchases returned compared to just 8.89% in physical stores. trillion in 2024 to $8 trillion by 2027.

Customers 120

Customers Retail Represent Contact 120

Martech

DECEMBER 6, 2024

Its conversational intelligence comes from development in natural language processing (NLP) and machine learning technologies. The Frame AI team is expected to join HubSpot and integrate Frame AIs technology directly into Breeze, HubSpots family of AI-powered tools, which works across the CRM. Charles and Brandon Reiss. Processing.

Conversion 117

Conversion CRM Technology Technology 117

Martech

AUGUST 1, 2024

They become obsessed with how it can create productivity. Yet, it’s important to recognize AI’s proper role — a technology that saves you time and grows the business by enhancing your work, not entirely replacing it. They are both fast food companies using AI technology during the food ordering process.

Campaign 133

Campaign Launch Gaming Sports 133

Martech

OCTOBER 22, 2024

Email interaction Opening emails is valuable, but actions like clicking through to your site or engaging with a product demo indicate stronger intent. In the same way, those with job titles that are relevant to your product offering should be prioritized. Conversely, lower points should be given to leads outside your service area.

Cross-sell 122

Cross-sell Lead generation GTM Territory 122

Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Patel added: In 2025, AI will be woven into the fabric of everyday customer service operations including AI agents that have natural voice capabilities and the ability to act on customer requests.

Drivers/motivators 129

Drivers/motivators Represent Contact Service 129

Martech

SEPTEMBER 11, 2024

Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Often, customer feedback and service data are not shared widely. Product management is in charge of anticipating and meeting customer’s emerging needs.

Cross-sell 111

Cross-sell Customers UX A/B testing 111

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. The same goes for Microsoft or Amazon.

Non-Profits 134

Non-Profits Engineering Price Market share 134

Martech

OCTOBER 31, 2024

Zappi’s Innovation System uses AI to accelerate innovation cycles, generate new product concepts, test and optimize ideas and analyze consumer feedback. Viant Technology integrated Comscore’s audience data into ViantAI, enabling more precise and effective media planning. D-ID launched a new AI-powered marketing suite.

X-functional 114

X-functional Launch Trust Technology 114

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. What once seemed like cutting-edge solutions have now lost their edge.

E-commerce 129

E-commerce Engineering Technology Technology 129

Heinz Marketing

AUGUST 1, 2024

We believe it’s essential to continuously explore and test new tools and technologies—including AI—to optimize our work and enhance the B2B marketing strategies we develop for our clients. Our values-driven approach shapes how we embrace and implement AI technologies.

B2B 109

B2B Clients Technology Technology 109

Martech

JULY 30, 2024

While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services.

X-functional 113

X-functional Territory Customer Relationship Management CRM 113

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. Creative Agencies : Provide design, content creation, and multimedia services. Tools like Copy.ai

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Martech

JULY 26, 2024

Conversion-focused product pages : Design product and service pages that are rich in detail, offering interactive demos, user reviews and case studies to facilitate informed decision-making. Targeted landing pages : Implement targeted landing pages tailored for specific campaigns, maximizing lead capture and conversion rates.

Strategize 129

Strategize User Experience High impact Construction 129

Martech

AUGUST 6, 2024

How do these shifts in behavior impact a more complicated service like insurance? That means the right message, or the right service, over the right channel impacts referrals and grows brand appreciation. But there is a firm line between marketing to new and existing customers and customer service for incoming claims.

Promote 117

Promote Trust Service Referrals 117

Martech

DECEMBER 6, 2024

Martech practitioners operate at the intersection of marketing and technology. Where martech fits in the organization As a martech practitioner, I have sat in marketing, IT and on a product team. Where martech fits in the organization As a martech practitioner, I have sat in marketing, IT and on a product team.

Technology 112

Technology Technology Legal Contract 112

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 117

B2B Objectives and Key Results Campaign Contact 117

Martech

AUGUST 13, 2024

It ranks how effectively an organization executes and manages the way it does business, from internal strategies, to resources, to the structures that deliver products or services. Size of department, tenure of team, access to technology and budget are just some of the factors that can influence maturity.

Objectives and Key Results 112

Objectives and Key Results Strategize Follow-up Technology 112

Martech

AUGUST 14, 2024

Invest in leveraging APIs APIs can facilitate integration, and iPaaS (integration platform as a service) solutions can simplify this with pre-built connectors for popular platforms. This will pay for itself via a more skilled, efficient and productive team. If it’s at all possible, budget for professional development.

Negotiate 114

Negotiate Objectives and Key Results Technology Technology 114

Heinz Marketing

AUGUST 9, 2024

Example: AI can help identify which products a customer is most likely to buy based on their browsing history and past purchases. For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

MAY 8, 2025

Why your integration project is doomed before it starts Most integration projects begin with technology selection and end with disappointment. That’s because your marketing organization doesn’t just run on marketing technology. The problem wasn’t their previous technology. The technology didn’t change.

Healthcare 105

Healthcare Retail Technology Technology 105

Martech

AUGUST 9, 2024

“Echo AI came onto our radar screen because we were looking for AI-driven consumer insight platforms that can help marketing, sales and customer service teams optimize and become more efficient. ” Improvements in deep learning technology and the development of generative AI have enabled a deeper dive.

Technology 115

Technology Technology Clients Campaign 115

Martech

AUGUST 15, 2024

As observed here last week, products mentioning AI are significantly less popular with consumers than the same products when they don’t mention it. Now comes word people really don’t like it in customer service. Technology companies have spent about $196 million this year through Aug.

Commission 126

Commission Engineering Launch Conversion 126

Martech

JANUARY 14, 2025

Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness. With the rise of other AI-powered advertising technologies, its likely to gain wider use. We predict that this next wave of contextual targeting Contextual2.0

Negotiate 127

Negotiate Advertising/ Marketing Cross-sell Technology 127