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Measuring customer acquisition cost: Best of the MarTechBot

Martech

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. This data can typically be found in your customer relationship management (CRM) system or sales reports. Promotional events and campaigns.

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Digital asset management and content management systems: Best of the MarTechBot

Martech

Digital asset management (DAM): This is a system that stores, organizes, and manages digital assets such as images, videos, and documents. For a jewelry brand, this could include high-resolution images of products, promotional videos, and marketing collateral. Examples include HubSpot and Marketo.

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CDP and customer experience: Best of the MarTechBot

Martech

Additional technology needed: To enhance customer experience, integrating the CDP with a customer relationship management (CRM) system can be beneficial. Net promoter score (NPS): Measures customer loyalty and likelihood to recommend our brand. This allows for better tracking of customer interactions and preferences.

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Are Your Store Associates Ready for Holiday Shopping Season?

Salesforce

Automate discounts and promotions: Automatically applying loyalty status or sales campaigns savings at checkout speeds the process and pleases shoppers. Real-time inventory management : Integrated POS systems provide real-time visibility into inventory levels, so associates can check product availability instantly.

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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Buyer helps B2B customers find products, make purchases and track orders. Personal Shopper recommends products and helps with search. Sales Development Representative engages with potential leads 24/7.

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Key marketing lessons from startup to scale-up

Martech

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

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Simple Steps for Creating Your First Sales Funnel

ClickFunnels

This might look like using a spreadsheet, customer relationship management software, or a sales engagement platform. Once your lead magnet is ready, promote it on social media, via email, and through ads to attract new leads. Build Relationships Build a funnel; build a following. Next, ask how they liked the class.