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SAP to launch loyalty management solution for retailers

Martech

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Why we care.

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Ad costs are soaring and retailers are panicking — here’s the fix

Martech

Retailers across the U.S. The importance of holistic advertising for retail If you think traditional advertising methods, such as Google Ads alone, still suffice, then its time for a reality check. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience?

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Is it time to rethink your Google Ads strategy?

Search Engine Land

For many B2C retailers, this approach works well. The account was set up by region, and each ad group housed thousands of product-focused keywords. Organizing the account by region might have made sense at one time. It had expanded the regions it served to encompass most of the U.S., But the company had changed.

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Measuring marketing incrementality: Best of the MarTechBot

Martech

By comparing sales performance in the test regions against the control regions, you can assess the incremental impact of your marketing activities. Control groups: Similar to A/B testing, you can create control groups for specific campaigns or promotions.

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Retail media moves from the bottom of the funnel to center stage

Martech

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. But retail media’s shift is not just about new formats — it’s about new value.

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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

News about tariffs is inescapable this week as concerns about retail spending mount. retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% over 2024 to between $5.42

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Amazon Prime Big Deal Days sales hold steady for other retailers too

Martech

Sales during October ecommerce promotions this week held steady with last year’s pre-holiday boost. Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers. In the U.S.,

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