article thumbnail

How To Build the Email List of Your Dreams

Salesforce

Let’s break down the basics of email list building: why you should be doing it and how to get started. Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. You can get started right away by sharing the value of your products or services.

CTR 124
article thumbnail

6 guiding principles to leverage AI for SEO content production

Search Engine Land

A blog topic that’s relevant to your audience, products and services and that has proper promotion behind it can expose your business to new market sectors. If you can work with a more sophisticated platform and feed it as much customer data as you have available, you may be left with a better persona than you ever dreamed of to start.

Product 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The SEO-UX paradox: Achieving visibility without sacrificing user delight

Search Engine Land

SEO and user experience (UX) are critical components of modern digital marketing strategies. While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. Understanding user intent is key to this.

UX 125
article thumbnail

6 unpopular SEO opinions you need to consider

Search Engine Land

OpenAI is building a search engine , and Google’s Search Generative Experience is likely expanding soon. It’s getting hard to keep up, and many SEOs are having some serious FOMO. If you aren’t thinking about user needs, personas and intent, you’re already failing. They start off saying, “I have this thing.

article thumbnail

Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

Organization is critical for a good user experience and good SEO. User experience needs to consider the customer journey. Make it good for the user, and you’re most likely also making it good for Google and the searcher. So, where do you start? Start by creating your main categories.

UX 98
article thumbnail

How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. Up to 70% of people would rather get information about a company or learn something from an article or blog post than a traditional advertisement.

article thumbnail

Gmail spam updates are here: What now?

Martech

Starting in April, Google will enforce new rules for brands sending over 5,000 emails daily to Gmail addresses. To avoid ending up in spam folders, remember these three things: Set up specific authentication factors. Don’t misrepresent who you are or why you’re sending the email, and don‘t bombard your users.)