SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Now, with the economic uncertainties of 2020, sales teams of all sizes are desperate for a more strategic approach to building dependable and ongoing opportunities to optimize customer revenue in their most strategic accounts. Manage Relationships More Strategically.

Strategize 72

Strategize Cross-sell Strategic partnership Growth 72

Heinz Marketing

JANUARY 25, 2023

Emphasizing Partnerships Another strategy is to focus on building strategic partnerships. One option is affiliate marketing as well, although this isn’t always the most cost-effective strategy, depending on who you want to promote your brand.

Strategic partnership 115

Strategic partnership Tradeshows B2B Strategize 115

Hubspot

JUNE 8, 2020

This was also a great way to demonstrate experience, foster a relationship with its audience, attract new talent, and promote brand awareness. Hootsuite's Brand Partnership Announcement. Using LinkedIn Live, Hootsuite's expert panel discussion was used as a way to announce a strategic partnership to its audience.

Strategic partnership 100

Strategic partnership Transportation Education Consult 100

SaaStr

MAY 24, 2025

Strategic Segmentation by Restaurant Density Rather than segmenting purely by revenue opportunity, Toast takes a unique approach by considering restaurant density. Promotion from Within Culture Toast promotes from within as part of their sales strategy, with 25% of the sales organization being promoted in the last 12 months.

Quota 54

Quota Territory Referrals Strategic partnership 54

Martech

SEPTEMBER 26, 2022

Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. It’s about meeting customers where they are online,” said Justin Breton, brand experiences and strategic partnerships director for Walmart, in an interview with MarTech.

Launch 117

Launch Electricity Strategic partnership Gaming 117

Hubspot

APRIL 23, 2025

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Its less about ownership and more about strategic advantage because the right partnership can get you further faster. I asked him what changed. His answer?

X-functional 56

X-functional Manufacturing Government Non-Profits 56

Partners in Excellence

FEBRUARY 24, 2022

They often want me to write about it, to interview executives, to promote them in some way. Here is a sample of the headlines of things in just the last 3 days that these agencies thought I had deep interest in and want me to promote: “Company X Announces Move To Austin!” and promote their products.

Strategic partnership 133

Strategic partnership Promote Represent Consult 133

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Long-term partnerships where influencers regularly promote a brand.

Niche 136

Niche Negotiate Contract Legal 136

Hubspot

SEPTEMBER 15, 2024

Make Strategic Acquisitions When your competitor closes, their clients are left in the lurch. Some of our respondents found that a recession was a good time to make a strategic acquisition. Don't be afraid to reach out to competitors that are struggling to try to purchase their market share,” said Michael Moore of TJM Promos, Inc. ,

Strategic partnership 69

Strategic partnership Strategize Healthcare Promote 69

Salesforce

SEPTEMBER 13, 2023

We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. That’s why we’re launching Referral Marketing to manage your referral programs and promotions with native integrations to Marketing Cloud, Data Cloud, and Salesforce CRM. Let’s take a deeper look.

Referrals 136

Referrals Strategic partnership CRM Launch 136

SaaStr

DECEMBER 1, 2024

This wasn’t just feature creep – it was strategic expansion that drove both stickiness and upsells. The Platform Bet While competitors stayed in their lanes, Zinman pushed monday.com to become a true platform. Today, users can build custom workflows without code.

Strategic partnership 93

Strategic partnership User Experience Growth Strategize 93

Salesforce

APRIL 1, 2022

The best way to start is to use previous customer data to choose the best promotional channel for your campaign and then personalize your content to reach your target audience. Its marketers used a mix of customer data to identify email as the best promotional channel for its campaign. Driving attendance to virtual events is hard.

Campaign 98

Campaign B2B Strategic partnership Promote 98

Hubspot

SEPTEMBER 23, 2020

In 2018, 33% of CEOs said they planned to prioritize strategic partnerships, which could involve co-marketing partnerships, in 2019. retailer created joint Google Ads that promoted the retailer and the brand's fragrance products, the average ad click share rose by 70%. Partnerize, 2018 ). Partnerize, 2018 ). KPMG, 2018 ).

Strategic partnership 101

Strategic partnership Retail Campaign Promote 101

Martech

JULY 18, 2023

RMN referrals were up 70% year-over-year during the latest summer Prime Day promotions. A closer look at the Sam’s Club MAP shows how marketers can capitalize on close customer relationships and technology provided through strategic partnerships when they select an RMN as part of their omnichannel strategy.

Retail 98

Retail Networking Strategic partnership Campaign 98

Salesforce

AUGUST 30, 2021

Power rankings due to the ubiquity of its net promoter score (NPS), but this data can only tell us so much. Competition and expectations mean utilities need to proactively strategize on how to enhance customer experiences as part of their business model. Utilities rely on J.D.

Transportation 98

Transportation Customers Strategic partnership Electricity 98

Score More Sales

APRIL 27, 2014

Unlike the conferences that have been around for year on selling, Max strives to put a “no BS” event together with lots of actual takeaways that could be put right into use instead of promotion and selling from the stage. The strategic messaging he suggests goes like this: First message: Introduce yourself.

Strategic partnership 92

Strategic partnership Sales Strategize Strategic planning 92

RingDNA

MARCH 26, 2025

CEOs & COOs: Need to build strategic partnerships? Strategically grow your network, and you’ll be amazed at how opportunities begin to unfold. Promote Events, Conferences and Webinars in Groups I attend in-person events and conferences as an inside sales rep. They’re potential partners, collaborators, and clients.

Closing 62

Closing B2B Sell Referrals 62

ConversionXL

JUNE 16, 2022

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Promotion channels. Marketing playbooks work the same. Marketing strategy.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Salesforce

JUNE 15, 2022

Google Ads Our expanded strategic partnership with Google with new integration automates first-party data interoperability between Salesforce Customer Data Platform (CDP) and Google Ads. Then, they can make recommendations for a new credit card based on applicable promotions and the client’s financial needs. Seamless Commerce.

Launch 98

Launch Strategic partnership Healthcare B2C 98

Heinz Marketing

AUGUST 28, 2023

Similarly, tools like social media platforms, marketing automation, and data analytics are powerful allies, but they are most effective when harnessed in alignment with a strategic direction, creating the ability to optimize them to their fullest potential. So, what should you be considering in order to have a strong strategy in place?

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

ConversionXL

FEBRUARY 3, 2022

Growth marketers can penetrate a new market by running experiments like : Sales and promotions. A more aggressive promotion or advertising strategy can help your brand reach a larger group of your target customers. Catering your marketing and promotional efforts to reach a new type of customer. Partnerships. Image source.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Martech

FEBRUARY 8, 2023

But access requires users to provide an email address and agree to be contacted about promotions and offers. Marketers also make rewards mobile-friendly and continue to push toward app-based programs Strategic partnerships are also on the rise. Customers who visit a café to have coffee might be tempted to use the free Wi-Fi.

Retail 108

Retail Strategic partnership Gaming Trust 108

Sales Hacker

OCTOBER 30, 2018

In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) but those that take it even a step further by being incredibly intentional about promoting the next generation of female salespeople and making their path a little easier.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

Hubspot

JANUARY 10, 2014

The consistency of the branding for GiveCorps proved to substantially aid its messaging and helped form strategic partnerships with like brands. 4) Incorporate and promote a campaign hashtag. The end result of these efforts? Well, the organization raised $5.7M in one day (yep, one day ).

Campaign 78

Campaign Strategic partnership Technique Strategize 78

Veloxy

FEBRUARY 13, 2023

Your buyers don’t want to get fired or passed over for a promotion. What strategic partnerships have you developed to assist you in meeting your objectives? Which of these partnerships are most unique and powerful, and why? They want to be the “MVP” of the company, and well respected by the C-suite.

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Salesforce

JANUARY 11, 2024

Make it easy for customers to switch between channels and access the same products, promotions, and customer support. Offer compelling promotions or limited-time offers to incentivize customers to buy. Business partnerships. Consider forming strategic partnerships with other businesses that complement your offerings.

Customers 64

Customers Strategic partnership Engineering Price 64

Hubspot

MARCH 26, 2018

While likely a bad actor, I'm inclined to believe that Cambridge Analytica isn't alone in the way it allegedly synthesized Facebook user data to get to the root of what sort of promoted content and messaging would resonate most with people.

Strategic partnership 78

Strategic partnership Contact Commission Networking 78

Hubspot

JANUARY 27, 2013

Some ideas for creating marketing videos using Vine could be sneak peeks to promote an upcoming event, “behind the scenes” shots, or showcasing a new product/service. But how does one actually do this? Want to learn more about how to use Vine for marketing? Read the full story here.

Strategic partnership 78

Strategic partnership Engineering Networking Start-ups 78

TrackStreet

APRIL 26, 2024

The interconnected nature of these elements means that pricing erosion is often a result of a combination of phenomena, and businesses must navigate these challenges strategically to mitigate the impact on their bottom line. What are the Consequences of Pricing Erosion?

Price 52

Price Profit margin Strategic partnership Retail 52

Hubspot

JULY 29, 2022

Reveal connects HubSpot CRM data into their partner ecosystem, helping teams to identify and convert strategic leads. The system shows the overlaps between your leads, prospects, and customers and that of your partners, all easily accessible on one screen, and alerts you when a deal comes through thanks to your partnership's work.

Relationship Management 85

Relationship Management Referrals E-commerce CRM 85

Hubspot

DECEMBER 28, 2015

1) Grow your Instagram following with strategic partnerships. Instagram has been an important driver of email subscribers for Foundr, converting around 15,000–30,000 followers into subscribers each month, depending on our promotions. Here are four ways to use Instagram to build your business and brand.

Drivers/motivators 78

Drivers/motivators Strategic partnership Non-Profits Follow-up 78

Hubspot

OCTOBER 3, 2012

This promotional video from Google walks you through how Google Plus Your World works if you'd like to hear it from the horse's mouth. Searchers only see social search results when they are logged into Google and have their social networks connected. Bing Social Search. This summer, Bing announced a new version of its search engine.

Networking 78

Networking Strategic partnership Engineering Drivers/motivators 78

Hubspot

APRIL 3, 2012

Every company can offer promotional coupons and discount codes, but businesses that can provide value to the customer in ways other than dollars and cents have an opportunity to really connect with their audience. Really understanding your customer means understanding their values and sense of worth. The fewer detractors, the better.

Customers 78

Customers Non-Profits Strategic partnership Gaming 78

ConversionXL

APRIL 7, 2020

Podcast promotion. Many podcasters forget marketing fundamentals when promoting podcasts: Remind listeners to support you with calls to action. Promote episodes in your newsletter and on your homepage, and create a dedicated section on your website. comedy, education, health & fitness, kids & family, sports, etc.).

Objectives and Key Results 85

Objectives and Key Results Promote Strategic partnership Start-ups 85

Salesforce

AUGUST 29, 2023

However, this bold move showcased her willingness to challenge the status quo and paved the way for her subsequent strategic partnerships with streaming platforms, ultimately expanding her reach and audience. How you can get started Embrace and promote user-generated content and watch your brand loyalty climb.

Strategic partnership 98

Strategic partnership Campaign Trust Follow-up 98

PandaDoc

JUNE 2, 2025

Ensure that discounts are applied strategically and in a pre-set order. Discounts and bundling Price reductions for bulk purchases, promotional offers, seasonal deals, etc. This is common for repeat customers, enterprise accounts, or strategic partnerships, where vendors offer specialized rates to capture more business.

Price 52

Price Negotiate Territory Contract 52

Hubspot

JUNE 26, 2019

While any company can offer promotional coupons and discount codes if they want to, businesses that can provide value to the customer in ways other than dollars and cents have a unique opportunity to connect with their audience. Which company would a good fit for a partnership? Net Promoter Score. Source: Patagonia.

Customers 78

Customers Non-Profits Retail Gaming 78