Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. We actually opened up our commercial sales offices there and our BDR offices there. And we build what we call stream teams.

GTM 81

GTM Engineering Customers Cross-sell 81

SaaStr

OCTOBER 5, 2020

Selling a completely fungible product. But for many SaaS start-ups, I think accepting this is not only a huge mistake, but it’s a recipe for tragic underperformance. Each one consumes X% of your leads. They suck up a lot of management time. There are just soooo many start-ups. I’m not sure.

Territory 117

Territory X-functional Quota Sales 117

ConversionXL

JULY 6, 2021

Still, a LinkedIn ad strategy can pay back dividends if your products or services produce a high monthly recurring revenue or you sell high-ticket items. Leading medical device company Medtronic sells high-priced products that treat 70 medical conditions. . Single image ads look like promoted posts from a company’s LinkedIn feed.

CTR 129

CTR X-functional Campaign Price 129

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. We actually opened up our commercial sales offices there and our BDR offices there. And we build what we call stream teams.

GTM 69

GTM Engineering Customers Cross-sell 69

ConversionXL

APRIL 25, 2016

Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). The GDN is made up of millions of websites, videos and mobile apps. In-App Purchases: You sell goods / services to users after they have downloaded and began using the app.

X-functional 88

X-functional UX Objectives and Key Results GTM 88

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

B2B 109

B2B X-functional Pitch Click Through Rate 109

Hubspot

AUGUST 8, 2019

Percentage of revenue from existing customers (cross-selling, upselling, repeat orders, expanded contracts, etc.). Net Promoter Score (NPS). Cost of selling as a percentage of revenue generated. You can’t control how much this salesperson sells -- but you can tell her to increase her daily email output. Revenue by market.

X-functional 101

X-functional Quota Cross-sell Contract 101

Hubspot

AUGUST 22, 2012

These PPC search results are clearly marked as 'Sponsored' at the top of the ad, as you can see from the example below: Furthermore, users also have the option of hiding certain ads by clicking the 'X' in the right-hand corner of the ad. Will you experiment with them to promote your Facebook presence ?

Launch 78

Launch X-functional Territory Networking 78

Hubspot

OCTOBER 16, 2017

That is to say, if you want your salespeople to do X, reward them financially for doing X. If you want them to stop selling to poor fit customers, institute a clawback so they lose their commission if the customer churns or returns the product within a set window of time. Increase upsell/cross-sell rate. Lower expenses.

Commission 101

Commission Quota X-functional Non-Profits 101

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

X-functional 78

X-functional Referrals Sales Follow-up 78

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

SBI

SEPTEMBER 8, 2014

We’ve seen new data-focused tools pop up almost daily for the past few years, and while they can provide macro insights, they don’t parse out the useful bits and push them back to your teams to help them do their jobs. Selling needs to be relevant, because cold calls don’t work.

Up-sell 51

Up-sell Closing Sell X-functional 51

Sales Hacker

FEBRUARY 18, 2025

Guest Speaker Links LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: [link] Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: /@gtm_now Sponsor: Pursuit The best talent isnt actively job hunting. So I always like to tee it up a little bit for the listeners.

GTM 93

GTM Quota Drivers/motivators Sales 93

Hubspot

DECEMBER 11, 2019

LinkedIn is one of — if not the — most effective social networks for selling. But you won’t get those results without a stellar LinkedIn social selling strategy. How to Sell on LinkedIn. That means your profile shouldn’t show off how great you are at selling. How to Prospect on LinkedIn. How to Research on LinkedIn.

Sell 99

Sell X-functional Prospecting Networking 99

Heinz Marketing

MAY 16, 2022

Why did that bubble up as a topic for you? I also believe that many organizations, over time, have over rotated on demand, on getting new logos, where it’s a lot more productive and profitable to focus on your existing customers, growing them and turning them into advocates and promoters of your brand. Customer experience.

Pipeline 96

Pipeline Referrals X-functional Cross-sell 96

Hubspot

AUGUST 21, 2017

With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. LinkedIn recommends a background photo size of 1584 x 396 pixels, and that it must be a JPG, PNG, or GIF file under 8MB. LinkedIn allows users to save up to ten job searches and three people searches.

Networking 101

Networking X-functional Contact Follow-up 101

Hubspot

FEBRUARY 21, 2020

When you consider that the average onboarding and ramp-up time for a sales professional is nine months or more, that turnover rate starts to have serious consequences for individual sales teams and the revenue they’re responsible for. Most CRMs come equipped with dashboard functionality. Opportunities by stage. Meetings scheduled.

Quota 95

Quota X-functional Objectives and Key Results Drivers/motivators 95

Hubspot

JANUARY 17, 2019

This copywriter eschews conventional grammar rules by combining run-on sentences and traditional product promotion copy in sentences like: Lock and load with Elastic Precision, a Kansas City-based workshop that manufactures high-powered weaponry except not at all because they actually just shoot rubber bands, now available online.".

X-functional 101

X-functional Gaming B2B Up-sell 101

SalesHandy

JUNE 29, 2021

Selling products or services to businesses and professionals can be tough. Which is unlike selling to consumers, who have common needs and wants. The right B2B sales strategy optimizes your sales process around a few key principles, all of which allow you to make the most out of B2B selling efforts. What is B2B Sales?

B2B 98

B2B Cross-sell X-functional Follow-up 98

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 116

Retail X-functional Launch Non-Profits 116

Hubspot

DECEMBER 10, 2019

In fact, the company I currently lead, Spotted Media, used these tactics below to acquire our first set of customers before we even had a fully functioning web site. Choose the three primary roles that you sell into (e.g. Choose the three primary roles that you sell into (e.g. Send a follow-up. Create a persona map.

Customers 93

Customers Manufacturing X-functional Contact 93

Salesforce

MARCH 30, 2023

Get answers to your burning questions about the best ways to sell, learn, and grow in this ever-changing field. Get started Elements of a good email subject line for sales Whether you’re cold-emailing or following up on a prospect who’s gone MIA, an email subject line needs to spark interest. Have a question? Ask it here.

X-functional 98

X-functional Referrals Follow-up Prospecting 98

ConversionXL

OCTOBER 26, 2022

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. In this way, TikTok’s feed is similar to the suggested content that other social media platforms serve up. Why should your brand be on TikTok?

Entertainment 115

Entertainment Customers E-commerce Objectives and Key Results 115

ConversionXL

NOVEMBER 9, 2022

Your time on this page has already generated data on the pop-ups you close, how fast you read, and where your cursor stops. A graph that points up and to the right quickly signals growth. Let’s say your company sells an intelligent paid promotion tool, but prospects are not converting because of the time it takes to see results.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

ConversionXL

JULY 29, 2020

Yet the data backs this up. Amazon wants to sell products. From those fundamental differences flow all tactical differences—the ones that require tweaks to titles or affect how you promote your ecommerce products on other sites. Yes, Google and Amazon’s search functions are not the same. You run a search. Image source ).

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

ConversionXL

JULY 8, 2020

I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . How to set up your Microsoft Ads account. How to set up a Microsoft Ads campaign. Sell products from your catalog. The keyword insertion function matches the exact keyword someone typed in.

GTM 100

GTM X-functional Appointment Campaign 100

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Decline: New user sign-ups and revenue begins to decrease. X demos booked in introduction, X revenue in growth).

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

JUNE 22, 2022

Sound customer relationships are the foundation of any viable, productive business — having direct sway over how your business functions and grows. Without satisfied customers, you can't generate sustainable revenue, and you sell yourself short by losing out on referrals. Keep up with key contacts. Look for ways to add value.

Legal 91

Legal Relationship building Contact X-functional 91

SaaStr

JULY 13, 2023

Startups come in all shapes and sizes on various stages of a timeline, yet it’s not surprising how many have the same questions and concerns about how to scale from x to y to z, the right time to hire and fire, and how to keep a team motivated during hard times. Likely within the hour that day. The Takeaway — People need to specialize.

X-functional 96

X-functional Closing Growth Contract 96

Sales Hacker

JANUARY 13, 2021

It includes factual information, personal experience, and interviews from successful professionals on both the buy-side and the sell-side of enterprise OEM software licensing to ensure a broad mix of experience and ideas. Enterprise software companies rarely resell agreements because they are focused on selling their software.

GTM 86

GTM Negotiate Profit margin Contract 86

Hubspot

FEBRUARY 24, 2012

Higher Price Point - Many B2B organizations are selling a product or service at a high price point, which means in a tight economy where budgets are always under close scrutiny, your business' product/service could be the next expense to get cut. What B2B Marketers Can Do to Promote Customer Loyalty. Loyalty360.org

B2B 77

B2B Customers Education X-functional 77

SaaStr

FEBRUARY 25, 2020

The other thing that we want to do is we want to increase that customer lifetime value or CLTV because not only is that easier to sell our current customers more than acquiring new customers, but it’s a way of continuing to grow the business at a faster rate even if you’re not adding as many new customers. You know why?

Prospecting 93

Prospecting Customers Promote X-functional 93

Sales Hacker

MAY 9, 2019

Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. It also helps create “micro promotions” which are useful for motivating people, especially those who are early in their careers. Deals like this are the result of selling to the wrong customer.

SQL 110

SQL Commission Customers Non-Profits 110

Heinz Marketing

JANUARY 18, 2021

And if you like what you hear today, you might like what we’ve said in the past, we’ve got over five years of episodes on-demand up at salespipelineradio.com. So you bring it up real nice. It was kind of the Uber for X age. If you found us on the podcast, thanks so much for subscribing, for listening.

Pipeline 124

Pipeline Consult Sales Start-ups 124

Hubspot

FEBRUARY 12, 2025

So, we decided to create a tool that could scan individuals Twitter (now X) profiles and generate content tailored to the individual. When we launched, we simply shared the link on X, hoping a few dozen users might try it out. We didnt have that sort of money, but we didnt want to give up either. Google NLP. Elasticsearch.

Minimum Viable Product 36

Minimum Viable Product X-functional Healthcare Territory 36

Sales Hacker

JUNE 20, 2019

If you sell it, you should know it, right? Well, in a previous life, I spent six years selling to, and thereby studying, Sales Operations. Doing that, you end up learning things that aren’t immediately obvious to everyone else. Shored up our weaknesses by adding tech. Why go so deep? So, what do you do about it?

Quota 82

Quota X-functional Strategize Start-ups 82

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". Social Media Terms - X. Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function.

Networking 101

Networking X-functional E-commerce Follow-up 101