Remove prospecting-differentiation
article thumbnail

Prospecting Differentiation

Partners in Excellence

We want our prospecting efforts with customers to stand out. To, somehow, differentiate ourselves from the dozens of other prospecting calls or emails our customers receive. Unfortunately, our efforts at differentiation tend to focus on the wrong thing—we focus on us–ourselves, our companies, what we sell.

article thumbnail

What is a Positioning Statement

Iannarino

In a time when there are too many sales organizations chasing too few prospective clients , differentiation is difficult. One way you can differentiate your products and services is by using a positioning statement. A positioning statement is a short statement about the value proposition a company offers its prospective clients.

Contact 276
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Thoughts About Effective Selling

Iannarino

Those of us who have had the experience of selling in a highly commoditized industry adapt to the lack of differentiation. Even if your company does something different than your competitors, your prospective clients aren’t likely to find this compelling.

Sell 272
article thumbnail

PART FIVE: Sales Differentiation – Prospecting Strategies [Podcast]

Sales Gravy

On this podcast, Jeb Blount and Lee Salz discuss tips and tactics for standing out and grabbing the attention of hard-to-reach prospects. On this podcast, Jeb Blount and Lee Salz discuss tips and tactics for standing out and grabbing the attention of hard-to-reach prospects.

article thumbnail

What It Means When You Trash Your Competition

Iannarino

You best approach to differentiating yourself from your competition is enriching the sales conversation. The other day, a salesperson asked for my feedback on a prospecting email he’d written. the prospective client) what my existing partner was doing for me, and whether or not I was happy with their program and their support.

Cold Call 290
article thumbnail

Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Stale data and lack of differentiation could be two major culprits. Learn how these factors impact your prospecting, and what you can do to yield better outcomes in sales. #1:

article thumbnail

5 Top Social Media Data Mining Trends To Follow in 2024

The Digital Technology

Social media has become a goldmine of consumer, prospect, and market data in our hyper-connected world. Targeted social data mining is the key differentiator to unlock growth in 2024 and beyond. But raw data alone provides little value. By adapting […]

Growth 111