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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Joint webinars, co-branded content, or referral programs can help you reach new contacts effectively. Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks. For each tactic, list KPIs and how to improve them.

B2B
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How to boost audience engagement: Top strategies and techniques

Search Engine Land

This is founded on building trust early, then reinforced through exceptional customer service and a seamless onboarding process. Dividing an audience into distinct groups allows a business to tailor content, incentives and products and services that best suit their needs, interests and behaviors.

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Aflac’s approach to Gen Z engagement

Martech

How do these shifts in behavior impact a more complicated service like insurance? That means the right message, or the right service, over the right channel impacts referrals and grows brand appreciation. But there is a firm line between marketing to new and existing customers and customer service for incoming claims.

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How to Shift from Traditional to Digital Sales Funnels

ClickFunnels

In a world where retention and referrals drive revenue, your funnel should expand after the purchase. When you implement this model using your funnel builder software , you can automate the entire post-purchase journey—delivering extra value, increasing cart size, and generating referrals without lifting a finger.

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How to Build Lasting Relationships with Loyalty Marketing

Salesforce

Modern consumers expect brands to deliver exactly what they need, whenever and wherever they need it, along with seamless, personalized service. This gamifies referrals and brings new awareness to important causes for the brand and its members.  Fulfilling these expectations requires a deep understanding of who your customers.

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Generative engine optimization: What you need to know

Martech

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. GEO tracks referral traffic from AI engines, cited sources and response structures to understand how AI-driven platforms prioritize and display your content, informing optimization tactics.

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Read the Room: Operationalizing CLG Signals That Actually Matter

Heinz Marketing

Start tracking: NPS shifts over time (especially early surges) Product usage increases by role or segment First-time logins from new personas Referral or advocacy behavior Self-serve training engagement 5. Whitespace Mapping: Your Hidden Revenue Engine Once you’ve identified expansion-worthy accounts, you need to map their whitespace.

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