Search Engine Land

SEPTEMBER 1, 2023

Understanding keyword volume Keyword volume represents the number of times a keyword is searched for within a given time frame, providing valuable insights into user behavior and search trends and indicating the potential traffic and visibility that a given keyword can bring to your website.

Objectives and Key Results 142

Objectives and Key Results UX Niche Engineering 142

Martech

OCTOBER 25, 2021

This was the conclusion made by Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. How to implement the best UX strategy in a changing digital environment. Consolidate and personalize: A winning data strategy for CPG brands. CPG brand challenges.

E-commerce 107

E-commerce UX Retail Campaign 107

Salesforce

AUGUST 10, 2022

It can represent millions — and sometimes even billions — of dollars. If you build from scratch, you’re on your own when it comes to sourcing and purchasing the foundational pieces of a composable storefront, like a public cloud service for hosting and a content delivery network (CDN). Even better? Read the guide.

Negotiate 96

Negotiate User Experience UX Represent 96

Search Engine Land

JANUARY 25, 2024

This success is likely because 59% of viewers find YouTube’s ads more relevant than those on TV or other streaming services. In-market audiences A lot of people use YouTube as a resource when researching a topic or planning to purchase specific products or services. YouTube has 2.1

Objectives and Key Results 125

Objectives and Key Results Campaign Finance Real Estate 125

Search Engine Land

SEPTEMBER 21, 2023

Example The popular streaming service Netflix utilizes the "THINK" dimension of neuromarketing by offering multiple subscription tiers with varying features and prices. By creating a perception of limited availability for a product or service, this approach prompts individuals to act swiftly and decisively.

Drivers/motivators 122

Drivers/motivators Strategize UX User Experience 122

Martech

FEBRUARY 15, 2023

When his relationship status was set to “Engaged,” he got a lot of ads for groom-to-be wedding services like venues, jewelry shops and photographers. As they say, if a service is free, the user is likely the company’s product. These new features represent shifts in business strategy.

Government 99

Government Technology Technology UX 99

ConversionXL

DECEMBER 10, 2019

As a SaaS company, both your product and service are unique solutions, and your pricing page should reflect that. Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. A Proven UX Research Process to Redesign Your Website.

UX 63

UX Price Growth Technique 63

Hubspot

DECEMBER 11, 2020

Ultimately, when someone's card is surprisingly charged for a service they didn't want because they didn't see this message, they might get annoyed with the brand, unsubscribe, and potentially complain about the small text. Ethical designers always ask, "Does this design accurately represent groups of people discussed?".

UX 101

UX Technique Promote Represent 101

Sales Hacker

DECEMBER 29, 2023

The tactics that you use in SMB – focus on building products at scale, overindexing towards UX and UI, having a PLG motion behind the scenes, leading with your product, and adapting the way that you price and package, meaning giving some optionality. I mean that in the context of the value that you provide.

GTM 72

GTM Cold Call UX Price 72

Gong.io

JANUARY 27, 2022

Software as a service (SaaS) companies, which represent more than a third of all unicorns , lead the trend. ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc. 20 years ago, ServiceTitan would have had to travel to each service shop, make their pitch, and manually install the software.

Territory 62

Territory Real Estate Niche Electricity 62

Outreach

JULY 8, 2021

This particular user is persistent, however, and talks to a customer service representative via a chat bot to get some questions answered. The representative is eager, answers promptly, and sends the customer a follow-up email with helpful resources. Customer Experience (CX) vs. User Experience (UX). Who Drives CX?

User Experience 105

User Experience UX Customers Objectives and Key Results 105

Capterra Sales & Marketing Software

DECEMBER 17, 2021

If you want to announce anything big or excited then it is a perfect platform so that you can engage more customers” — Midsize business, computer software, services sales lead “Mailchimp is really good at what it does. Customer service. Things are simple and easily accessible” — Small business, education management, marketing manager.

Real Estate 97

Real Estate Campaign Price CRM 97

Search Engine Land

MAY 12, 2023

What if this hub helped your audience get solutions and answers, find relevant information, learn about your products/services, and discover new content? Here they can learn more about your niche, find solutions to their problems, get relevant information, and even discover more about your products or services.

Niche 99

Niche UX User Experience Promote 99

ConversionXL

JANUARY 9, 2019

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Website redesigns are a huge risk.

UX 131

UX Process User Experience Technique 131

Hubspot

MARCH 18, 2020

Teams also need to be comfortable with customer service, as social media teams will be the ones responding to customers who engage through social media tags or posts. In addition, product marketers need to be star planners with keen attention to detail, as they will be planning the campaigns for your products or services.

UX 95

UX User Experience Engineering Account management 95

Sales Hacker

MARCH 3, 2021

A sales team is focused on helping first-time users discover the initial value of a product or service, such as the unique selling proposition , then complete the purchase. After the purchase, there’s no reason for the customer to still engage with the sales team, so they’re handed over to the customer services department.

Process 76

Process Assembly Line UX Drivers/motivators 76

ConversionXL

NOVEMBER 9, 2015

According to NN/g, “monitoring these will help you define the steps where UX improvements are most needed.”. Micro-conversions help identify where UX improvements are most needed. They also help us determine if UX changes are having the desired impact.”. They are there to Research products and services (and buy offline).

Conversion 112

Conversion UX CTR User Experience 112

ConversionXL

APRIL 27, 2019

product or service) you’re mapping, the design will differ. Adaptive Path, a UX/digital design agency that was acquired by Capital One, talks in terms of “experience maps.” For retailers, a common touchpoint might be a product description page; for a service business, it may anything from a pricing page to a contact form.

Customers 100

Customers A/B testing UX B2C 100

ConversionXL

FEBRUARY 12, 2015

Optimizers come from all walks of life: IT, design/UX, analytics, marketing, translation, photography etc. What matters to them when shopping for paper shredding services? A great Conversion Strategist must possess a high-level understanding of marketing, UX, design for conversion, and psychology. Is it cause or correlation?

Conversion 122

Conversion UX A/B testing Clients 122

Hubspot

AUGUST 30, 2019

Effective landing page design is on-brand, includes your product or service and company information, and incorporates relevant offers and calls-to-action (CTAs). How can you prove the value that your company, products, and services provide to your audience? It should encourage them to convert from leads into subscribers or customers.

A/B testing 78

A/B testing UX Contact User Experience 78

ConversionXL

MARCH 1, 2016

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX? Others had similar definitions.

UX 66

UX Conversion A/B testing User Experience 66

PandaDoc

OCTOBER 3, 2023

Better lead prioritization AI-driven tools are much more advanced in scoring and ranking leads than typical sales representatives. A call center focusing on providing top-notch customer service recognized the potential of AI-driven voice analytics to enhance their operations. The company decided to run the pilot for a month.

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

MARCH 16, 2014

It represents the voice of an atmosphere, or historical setting of some kind. Cyrus Highsmith, author of Inside Paragraphs says typefaces represent the voice of an atmosphere, or historical setting, and that’s very true, but I want to add to that. The Blue in this graph is represents sites using serif fonts.

User Experience 133

User Experience Conversion Represent UX 133

ConversionXL

SEPTEMBER 3, 2014

Depending on the customer experience expert you follow and the business/product/service mapped, the design will be different. The guys over at Adaptive Path, a UX/digital design agency, talk in terms of “experience maps.” Customer service emails or support transcripts. No Matter The Approach The End Goal Is The Same.

Customers 127

Customers Retail User Experience Cross-sell 127

ConversionXL

FEBRUARY 27, 2019

For web services, we write use cases, including code snippets, which describe ways you can imagine people using the product. Which aspects of the UX are confusing? How representative are Product Hunt users who signed up for your SaaS trial ? as he had overspent his budget developing the service.

Launch 110

Launch Product Campaign Cold Call 110

Sales Hacker

FEBRUARY 12, 2021

All of these represent the total cost of ownership of a solution and it can have a big impact on your expenses on the long term. What makes HubSpot Sales Enterprise stand out is that it was built from the ground up with natively integrated features to support the sales, marketing, and service operations of a large company.

CRM 87

CRM Territory Price E-commerce 87

SBI

MARCH 1, 2021

Remote selling is clearly less personal and less engaging, and as some things about the sales process become more asynchronous and self-service from a buyer viewpoint, it means the pressure to make the most of a live interaction with a customer is immense. Removing friction and awkwardness is key. Hans Fuller Founder & CEO, StorySlab.

Sell 37

Sell Manufacturing Outside Sales Healthcare 37

Hubspot

AUGUST 8, 2011

You would never take the answers and write a blog article or ebook titled "10 Reasons Our Product is Awesome," but listening to your customers discuss the positives of your products/services in a more general sense will help you write content that reflects where your products/services meet and exceed market expectations.

UX 59

UX Represent Up-sell Service 59

ConversionXL

MAY 29, 2014

This is where services like SessionCam or ClickTale that let you see heatmaps & session videos come into play. Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market.

UX 113

UX User Experience Conversion A/B testing 113

Salesforce

APRIL 29, 2022

“Design debt represents all the design-related work that’s skipped, or deferred to a future date, in order to ship faster,” said Denise Burchell, senior director of design at Salesforce. While tech debt is fairly established, design debt, also referred to as UX (user experience) debt , as a concept is still developing a common language.

UX 98

UX User Experience Objectives and Key Results Technology 98

ConversionXL

JANUARY 12, 2017

That 19% represents millions and millions of people with disabilities who can’t access or engage with sites in the traditional way. Department of Health and Human Services , 15% of adults aged 18+ had some hearing trouble without a hearing aid. Select a representative sample. According to the U.S. of people in the U.S.

Non-Profits 115

Non-Profits Represent Transportation Follow-up 115

Hubspot

JULY 17, 2014

APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. In turn, CDNs pay ISPs (internet service providers), carriers, and network operators for hosting its servers in their data centers. Internet service provider." DoS/DDoS Attack.

Networking 77

Networking User Experience UX Construction 77

ConversionXL

AUGUST 28, 2017

I don’t have the luxury of focusing on UX right now,” you may say to yourself. Before I get into how to do usability testing, let me start by saying why I think it’s wrong to view UX as a luxury. You might think UX, or User Experience, is about making things pretty or “delightful” (how frivolous).

UX 107

UX User Experience Objectives and Key Results Represent 107

ConversionXL

JANUARY 26, 2016

To keep things concise, NN/g defines it like this : “’User experience’ encompasses all aspects of the end-user’s interaction with the company, its services, and its products.”. Here’s a quote from Peep further defining UX: Peep Laja: “First of all, UI (user interface) is not UX (user experience). Image Source.

UX 69

UX User Experience Promote A/B testing 69

Martech

JUNE 12, 2023

Clearly, 2023 represents another year of great change as omnichannel aspirations take on higher priority and leaders continue to revisit their platform choices amid growing hype around artificial intelligence and machine learning. That’s a useful way to decouple key services from actual delivery environments.

Government 112

Government UX Technology Technology 112

ConversionXL

MAY 29, 2014

This is where services like SessionCam or ClickTale that let you see heatmaps & session videos come into play. Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market.

UX 62

UX User Experience Conversion A/B testing 62

ConversionXL

AUGUST 30, 2018

Nor, even for experts, is cajoling executives into culture change possible: “I’ve been pitching our services for 23 years and I’ve never once successfully convinced an executive of anything,” writes UX and design expert Jared Spool. Good UX can help with each of those things. A “braided” approach to UX and design.

UX 111

UX User Experience Non-Profits A/B testing 111