Remove resources blog b2b-intent-trends-impact-on-sales
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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

The B2B playbook is changing. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. So, owned media. What is it?

GTM 71
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B2B Marketing Trends for 2021

Heinz Marketing

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. How to engage prospects. Capitalize on change.

B2B 142
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3 Ways to Build Customer Loyalty in the First 3 Months

Sales Hacker

Guided Onboarding and Resources: Providing intuitive onboarding accelerates the user journey to the “aha moment.” For example: Supporting Thought Leadership: Identifying Opportunities: Actively monitor industry trends for opportunities for customers to showcase their expertise. Contract renewal dates.

GTM 93
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Are Blogs Dead in 2021? We Asked 10 Marketing Experts

Hubspot

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Angle 101
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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Pipeline 123
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Sales Pipeline Radio, Episode 333: Q & A with Ben Laws

Heinz Marketing

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Welcome everybody to another episode of Sales Pipeline Radio.

Pipeline 102
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Website Activity: The Tools and Tactics to Track It

Hubspot

They're where you do something like try to measure whether room temperature impacts how often crickets chirp — only to find out that it's impossible to measure how many times 50 crickets you got at PetCo chirp per minute. Remember middle school science fairs? Now, imagine you're in a science fair with your trifold board. Of course, it would.

CRM 75