Remove resources blog content-governance
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Use Enablement Data to Boost Content Adoption by 40%

Highspot

When your content is poorly managed, reps share ineffective assets with buyers. Marketing has no idea what content generates business value. Enablement has little visibility into how reps are using content or if it’s landing in the field. Here are tips to put an end to content chaos once and for all with analytics.

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3 steps to determine if AI is the answer to your problem

Martech

End with a proposal/promise and results prediction: We will commit to providing resources to AI initiatives to increase a specific KPI by 10%. 2: Apply appropriate resources to supporting AI initiatives Just laid off your entire Marketing Operations team? Do you have a process to ensure that the content is monitored to ensure quality?

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Licensed healthcare providers eligible to apply for new YouTube product features

Search Engine Land

YouTube has just announced that licensed healthcare providers can now apply to make their channels eligible for new health product features – a suite of information resources released last year. Previously, those features have only been available to educational institutions, public health departments, hospitals, and government entities.

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How To Unlock the Power of Generative AI Without Building Your Own LLM

Salesforce

Everyone wants generative AI applications and their groundbreaking capabilities, such as creating content, summarizing text, answering questions, translating documents, and even reasoning on their own to complete tasks. Resources: You’ll need a significant amount of computational resources, including GPU, CPU, RAM, storage, and networking.

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How to use DIY content to boost your visibility and leads

Search Engine Land

From home services to SEO and everything in between, do-it-yourself (DIY) content is one of the best ways businesses can engage with their audience online. Sharing DIY content offers a variety of benefits to businesses, from improving E-E-A-T to increasing online visibility and even generating leads. Everybody wins!

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How to Tell When It’s Time to Improve Your Marketing Orchestration?

Heinz Marketing

Here is a blog post on what marketing orchestration is in the first place. If you are continuously asking yourself why it is taking so long to get X thing to market (be it a campaign, asset, or some other resource), it is very likely a process problem. Curious what that is? Why are things taking so long?

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This day in search marketing history: January 5

Search Engine Land

28 on the Inside Adwords blog. 2011: Despite a principled stand against censorship and the subsequent revelation that Chinese government surrogates were behind Gmail hacking, the company was contemplating a “return” to the Chinese market. 2011: Live blogging Ballmer’s talk at CES in Las Vegas. Also on this day. by Eric Enge.