Remove resources blog drive-revenue-with-virtual-events
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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. The B2B playbook is changing.

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B2B Marketing Trends for 2021

Heinz Marketing

Majority of businesses experienced changes due to the pandemic including working remote, cancellation of in-person events, change in business/services provided, and more. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. Community marketing.

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4 Pivots Companies Are Making in Light of COVID-19 [New Data]

Hubspot

With many non-essential processes being paused, many companies are leveraging budgets to cover customer retainment strategies and tactics that they know will still generate revenue. Then, we prioritized sales and marketing because they drive demand for the rest of the business.". "It average monthly website traffic increasing by 13%.

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How to Build An All-Star Go-to-Market Team

Highspot

They can be a real revenue driver but if not executed correctly, can be extremely costly. There could be a number of reasons including: poor communication, unclear goals, and lack of resources. Events Coordinator Responsibilities: Plans and executes events such as product launches, trade shows, and webinars.

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Sales Pipeline Radio, Episode 313: Q & A with Dana Lombardo & Kelly Webb @Keyfactor

Heinz Marketing

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Tune in to hear more about leveraging executive experiences during the pandemic and in a post-COVID world, while learning about: The psychology and efficiencies of doing virtual events for both attendee and seller.

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Sales Pipeline Radio, Episode 217: Q & A with Will Curran @ItsWillCurran

Heinz Marketing

Pacific you can find the transcription and recording here on the blog every Monday morning. This week’s episode is entitled “ Successful Event Pivots: Best Practices and Lessons from Will Curran “ Will , is the Founder and Chief Event Einstein at Endless Events. Paul: Hey, welcome back everybody.

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An Ode to Sales Hacker (aka Post-Mortem) by Max Altschuler

Sales Hacker

We did some hacky stuff, turning virtual assistants in the Philippines into SDRs, leveraging ToutApp (one of the first sales engagement platforms), and building web scrapers via Upwork to assemble endless leads lists. Startups needed to figure out how to scale sales while dealing with finite resources. I got the job and locked in.

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