Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Don’t default to talking about the products or services your company provides or how it delivers them. Rebranding is a major strategic undertaking for any organization. However, the ROI can be enormous.

Strategize 110

Strategize B2B Legal Launch 110

Force Management

JULY 26, 2021

This blog contains content from our Ultimate Sales Kickoff Resource Guide. Check out all of our sales kickoff resources, best practices and tools here. Sales Kickoffs are meant to get the sales team motivated towards a common goal for the upcoming year. What are your specific objectives for the year?

Launch 144

Launch Drivers/motivators Sales Price 144

criteria for success

DECEMBER 14, 2022

Welcome back to Let's Talk Sales ! Her specialty is as a business strategist focusing on growth and productivity in B2B Saas, technology, and service providers. . Discussion with Carol Eversen: In this episode, we discuss: The key steps to establishing a foundation of collaboration between marketing and sales. CFSPlayBook.

Sales 98

Sales B2B Growth Technology 98

Search Engine Land

MAY 12, 2023

What if this hub helped your audience get solutions and answers, find relevant information, learn about your products/services, and discover new content? You can – it’s called a resource center. What is a resource center? As far as the content you’ll find inside a resource center, you’re not limited to blogs.

Niche 93

Niche UX User Experience Promote 93

Salesforce

JANUARY 12, 2024

SMB leaders are experts at making the most of limited resources to draw in customers. Limited resources don’t have to mean scrapping plans — it’s all about adapting. Between business closures and new customer demands and habits, opportunities may exist to launch new products or services.

Customer Relationship Management 105

Customer Relationship Management CRM Strategize Launch 105

Search Engine Land

AUGUST 10, 2023

Help customers find what they need Customers turn to search engines to solve their problems or to learn how to use your products. For instance, if you’re a software company, you could create blog posts or tutorials that answer common questions like “How to install X software” or “Troubleshooting tips for X software.”

User Experience 93

User Experience Engineering Follow-up Up-sell 93

Heinz Marketing

NOVEMBER 14, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing It’s no secret marketing and sales are equally critical to your go-to-market success. But sometimes, things go off track, and marketing and sales operate in their own silos causing them to be misaligned in the way they attract and acquire new customers.

Go To Market 121

Go To Market Lead generation Sales Meeting 121

Martech

JANUARY 29, 2024

Whether it’s blog posts, social media content, or product descriptions, AI-powered content generation can save time and resources while maintaining consistency and relevance. Startups can use generative AI to develop intelligent chatbots that handle routine queries, freeing up human resources for more complex tasks.

Objectives and Key Results 100

Objectives and Key Results Lead generation Growth Campaign 100

Heinz Marketing

MAY 26, 2021

While there are probably some tools and techniques you already use in your free time, here are five additional resources that can help contribute to professional development: LinkedIn Learning. If you’re looking to grow your knowledge of sales, marketing, and customer success principles, HubSpot Academy is a great place to start.

Pipeline 133

Pipeline Growth Technique Education 133

Search Engine Land

MAY 15, 2023

Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. Product marketing teams have metrics to chase, and this content approach supports that. They have written a lot of blogs, but only a few perform well organically.

Engineering 117

Engineering Growth Education Territory 117

Heinz Marketing

MAY 31, 2023

One key strategy that can significantly impact B2B success in such times is sales enablement. In this blog, we will delve into the importance of sales enablement during challenging periods, exploring its benefits and providing actionable insights to help businesses thrive.

B2B 108

B2B Objectives and Key Results Drivers/motivators Strategize 108

Search Engine Land

NOVEMBER 8, 2023

Prompt: Write blog on The Importance of Local SEO for Small Businesses. With the majority of consumers turning to search engines to find local products and services, optimizing your online presence for local searches can significantly impact your business’s visibility, credibility, and ultimately, its success.

Objectives and Key Results 105

Objectives and Key Results Engineering Technique Trust 105

ConversionXL

MAY 27, 2022

Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Typically, they use gated content to capture the prospect’s contact information so the sales team can nurture and convert them. Demand generation paves the way for surgical lead generation.

Lead generation 107

Lead generation Growth Strategize Cold Call 107

Highspot

MARCH 26, 2024

Whether you’re launching a new product, implementing new sales strategies, or upskilling your team, sales training and coaching will always be of utmost importance. Oftentimes, sales managers won’t have the bandwidth to set up personalized training and coaching sessions for each rep on their team.

Sales 52

Sales Technique Objection handling Pitch 52

Martech

MAY 3, 2023

As you’re walking away, rake in hand, a sales associate stops you and asks you to sign up today for a free home consultation to start your dream kitchen immediately and the option to sign up for a payment plan. An active blog is one of the most favored ways to share content, with 79% of companies using it reporting a positive ROI ROI.

Click Through Rate 98

Click Through Rate Campaign Trust User Experience 98

Search Engine Land

DECEMBER 5, 2023

Most websites include paragraphs with keyword-rich headers to target and show “authority” on the topic, such as “history of,” “best,” or “cheapest” modifiers being incorporated (depending on the product’s value proposition). In that case, this also provides some temporary linking to products. sleeping bags).

UX 118

UX Retail User Experience Trust 118

Heinz Marketing

SEPTEMBER 20, 2023

While marketing teams are often tasked with crafting compelling messages to reach their target audience, there’s a valuable resource they sometimes overlook – their sales counterparts. Sales teams are on the front lines, engaging directly with customers and gaining invaluable insights into what resonates with them.

B2B 108

B2B Teamwork Consult Clients 108

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Trust 101

Trust Promote Entertainment Contact 101

Salesforce

FEBRUARY 21, 2023

It can also help small- and medium-sized businesses (SMBs) sell smarter and more efficiently, regardless of a company’s resources. In the very near future, I imagine a world in which SMBs use generative AI through Sales Cloud to streamline the sales process and close more deals faster and with fewer resources.

Sell 98

Sell Technology Technology Pipeline 98

Search Engine Land

SEPTEMBER 11, 2023

So, SEO is not always the best option if you need to quickly generate interest around a new topic or when launching a new product to the market. You operate on a tight budget or limited resources SEO isn’t prohibitively expensive. But what if your product or service is not very popular, or you cater to a specific audience?

Niche 142

Niche Engineering Promote Territory 142

Martech

NOVEMBER 11, 2022

B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. blog posts, articles, videos, etc.),

B2C 117

B2C Retail B2B Campaign 117

Search Engine Land

DECEMBER 11, 2023

“Indoor Plant Care Guides”: Develop comprehensive care guides for popular indoor plants and offer them as free resources to customers, positioning your garden center as a trusted authority on indoor plant care. They can promote your garden center, share their experiences with your products, and attract new customers to your store.

Promote 103

Promote Campaign B2C Retail 103

Sales Hacker

JANUARY 30, 2024

Check out this article published back in 2017: Marketing Qualified Leads Are Cool, But I’ll Take Product Qualified Leads Any Day. Pipeline better aligns with sales Tell your sales team you plan to double the number of MQLs, and you’ll likely be met with eye rolls.

Pipeline 90

Pipeline Represent Pitch CRM 90

SaaStr

DECEMBER 26, 2020

Even once you hit just $2m-$3m ARR — fairly early — the trade-offs start to become clear for startups with customers both Smaller and Larger: Small customers consume just as many sales, success, and marketing resources. 1000 small customers may be a death of small cuts to your sales and success teams. Probably more.

Strategic planning 136

Strategic planning Strategize Start-ups Product 136

criteria for success

SEPTEMBER 20, 2022

Happy Tuesday, Let's Talk Sales listeners! Best practices for sales and business development. Feedback through product market interviews. CFS Resource Recommendations: Check out our free eBook on Leadership for Organizational Growth. Subscribe to our blog ! Listen & Subscribe to Let's Talk Sales.

Growth 96

Growth Sales Product 96

Martech

JANUARY 9, 2024

Know why you want to partner with creators Whether it’s amplifying brand awareness, launching a new product or simply wanting to better understand the organic communities your brand could benefit from, it’s important to have goals in mind. Creators earn commissions for sales generated through their unique links. Product reviews.

Niche 132

Niche Negotiate Legal Contract 132

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Martech

NOVEMBER 27, 2023

Stretch your resources with generative AI blog posts, subject lines and more (beta) If your team and budget have shrunk, these generative AI capabilities enable you to do more with less and make sure you spend your time on the tasks that matter most. Enroll contacts in sequences (beta). Edit marketing emails.

Contact 92

Contact Campaign Service Conversion 92

Sales Hacker

SEPTEMBER 24, 2022

Building a sales funnel that aligns with your business goals is essential. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. What is a sales funnel? And then there’s the sales funnel. The 4 stages of a sales funnel.

Objectives and Key Results 118

Objectives and Key Results Cold Call Sales Follow-up 118

Sales Hacker

MARCH 1, 2024

A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Consider the overnight success of a celebrity-owned product.

GTM 71

GTM Launch B2B Growth 71

Sales Hacker

AUGUST 15, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. We’re building a product to make usage based billing easy to implement. 2 Days Later….

Finance 80

Finance Price Engineering Growth 80

The 5% Institute

JULY 27, 2023

In the realm of productivity and efficiency, the 80/20 rule stands as a game-changer. Understanding the 80/20 Principle Applying the Rule in Business Businesses often find that a significant portion of their revenue comes from a small fraction of loyal customers or a handful of high-performing products or services.

Objectives and Key Results 52

Objectives and Key Results E-commerce Non-Profits Finance 52

The 5% Institute

MARCH 12, 2024

In the ever-evolving landscape of online commerce, basic sales form the bedrock of a successful business. In this comprehensive guide, we delve into the intricacies of basic sales strategies, providing you with actionable insights to elevate your business to new heights. A well-crafted headline sets the tone for the entire sales pitch.

E-commerce 52

E-commerce Objectives and Key Results Territory Technique 52

Sales Pop!

JANUARY 25, 2024

By focusing on unique, educational content, you’re positioning your brand as a thought leader and a go-to resource in your industry. By publishing webinars and educational videos on their website, they’re showcasing their expertise and offering valuable resources to their customers. Now, let’s talk about putting this into action.

Education 59

Education Real Estate Trust Engineering 59

Sales Hacker

MARCH 8, 2024

A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Sales tactics like cold calls often have a low conversion rate. Austin’s F1 track.

GTM 93

GTM Growth Cross-sell Referrals 93

Force Management

OCTOBER 13, 2022

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Each week, we will cover a different essential area of sales effectiveness. Sellers, however, tend to view their success point as the sale.

Customers 107

Customers Objectives and Key Results Drivers/motivators Pipeline 107