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Best of SearchBot: Create a recovery strategy for a site hit by a Google core update

Search Engine Land

Answer: If your website has been removed from Google search after a core update, there are several steps you can take to improve your site’s visibility: 1. Assess the impact: Determine the extent of the decline in your website’s visibility and rankings. I am the first generative AI chatbot for search marketers.

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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. Ecommerce SEO can be painful. This is not the case with Lectric eBike, an electric bike ecommerce company.

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How schema markup establishes trust and boosts information gain

Search Engine Land

Additionally, we’ll discuss the role of schema markup in increasing the likelihood of inclusion in Search Generative Experience (SGE) and boosting information gain scores, which can be crucial for visibility in conversational search environments. Being deindexed is a nightmare for website owners and SEO professionals.

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How to Market a Small Business On a Budget

Salesforce

SMB leaders are experts at making the most of limited resources to draw in customers. But marketing smaller businesses can drain your energy, not to mention your bank account. Limited resources don’t have to mean scrapping plans — it’s all about adapting. Here’s how to think about marketing your business on a budget.

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Podcast SEO: Top tips for discovery and growth

Search Engine Land

Podcasting presents a unique opportunity to leverage SEO and drive engaged listeners to your website. As podcasts continue to gain popularity, key SEO strategies can help your show stand out in a crowded landscape. This article will give podcasters actionable tactics to improve their SEO and grow their audience.

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TikTok SEO: The ultimate guide

Search Engine Land

This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on this rapidly growing platform. Understanding its functionality is vital to social SEO success.

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GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks

Search Engine Land

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. So, what type of projects can these two approaches be used in SEO for?