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Why your website needs a resource center and how to create it

Search Engine Land

What if this hub helped your audience get solutions and answers, find relevant information, learn about your products/services, and discover new content? You can – it’s called a resource center. What is a resource center? As far as the content you’ll find inside a resource center, you’re not limited to blogs.

Niche 94
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Blueprint for Success: Structure Your Enablement Solution for Optimal Sales Efficiency

Highspot

Not only do you need a unified sales enablement platform to equip, train, and coach your sales reps on making effective use of this content—you also need to consciously structure your site to be intuitive and aligned with your business objectives. More on structuring effective Sales Plays below. Define how you sell.

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The art of natural funneling: How to lead your readers without forced CTAs

Martech

You walk into Home Depot to buy a rake because you need to do some yard work and then decide to browse the aisles to get ideas for your dream kitchen (that you just started dreaming about and don’t have the time or budget for yet). You were simply browsing and finding out the information available to you so you can decide down the road.

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35+ Best Sales Email Templates To Close Deals

SalesHandy

Sales email templates work as a great time-saving blessing when one has to send similar emails to multiple recipients who are in different stages of the sales funnel. Only 30% of emails get opened across all industries, making it important to write a compelling sales email that prompts a click.

Closing 98
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Why we care about B2C marketing: A guide for marketers

Martech

B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. Estimated reading time: 7 minutes.

B2C 114
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The Complete Guide to Remote Sales

Gong.io

The global pandemic forced sales teams to change their processes and go digital. Organizations must adapt their sales strategies post COVID-19 to meet customer expectations. Whether you’re looking to implement a remote sales strategy or improve your current strategy, keep reading. What is remote sales?

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Google Ads Leads vs Website Traffic: Boosting Success

Lead Fuze

Let’s delve deeper into this topic to help you make informed decisions for your digital marketing strategy involving Google Ads leads vs website traffic. What is the difference between sales and leads in Google Ads? Both strategies have their own merits and challenges. Does Google Ads increase website traffic?