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Top 5 ways to stay up to date on paid search trends

Search Engine Land

A single announcement from Google Ads or Microsoft Ads can cause drastic changes in the way advertisers promote their products and services. Changes can be subtle, like moving functions around in the online user interface. Doing retail PPC? Check out the Retail Brew newsletter covering all things retail.

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8 Must-Have Ecommerce Tools for Rapid Retail Growth

Sales Pop!

8 Must-Have Ecommerce Tools for Rapid Retail Growth. Voice assistants (Amazon Echo, Alexa, Alice, Google Home), thanks to their upgradable functionality, are becoming personal shopping assistants: from finding a product in online stores to buying it with voice control. Google Analytics is a service that helps you track eCommerce.

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5 ways CRMs are leveraging AI to automate marketing today

Martech

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Amazon breaks records, Prime video ads, ‘quiet’ deals with Apple Amazon Prime Day 2023 set new records, emerging as the retailer’s most successful to date. The retailer is also exploring the possibility of launching ads on Prime Video. TikTok was reported to pilot an ad-free subscription service on its app in October.

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15 tools to make your customer service team more productive

PandaDoc

Customer support is an essential aspect of any customer experience, and research bares this out: 68% of customers will pay more for products and services from companies with a strong record of good customer service. Zendesk ) 78% of customers will forgive a company for a mistake if they receive excellent service.

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The enterprise guide to elevating findability and ROI

Search Engine Land

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). GDP trajectory.

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What Is Cost Plus Pricing? How Do You Use It In Sales?

Salesforce

50 x (1 + 0.40) = $70. Your line of business Moderately priced retailers such as clothing or cosmetic companies use a cost plus pricing formula due to their product variety. It’s worked well for big box retailers, whose strategy keeps their profit margins razor-thin for vendors. But don’t make up your mind just yet.

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