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The B2B case for retention marketing: 7 key tactics

Martech

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers.

B2B 119
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What is account-based marketing today and how has the space evolved?

Martech

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. Here are seven of the top developments we are monitoring: 1. Rich, MRP, Madison Logic, Terminus and more. More M&A.

B2B 117
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Keys To a Winning Ecommerce Strategy (Hint: Put Your Customers First)

Salesforce

You have big goals for your business: growing revenue, increasing sales, attracting new customers, and building loyalty with existing ones. Here’s how to develop a customer-first ecommerce strategy that differentiates your brand and drives sales. Prioritize channel cohesion. But a goal without a plan is just a wish.

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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. The Top Sales Goals. The Top Sales Challenges.

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2023 Predictions: Digital media and advertising

Martech

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. Real-time ads and cross-channel amplification.

Sports 114
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Top 10 B2B Ecommerce Trends for 2023

Hubspot

As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends.

B2B 71
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Advice Every SaaS Founder Needs to Know in 2024 with Sam Blond and Jason Lemkin

SaaStr

They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions. Sam just finished 18 months at Founders Fund after joining in mid-to-late 2022. It was more like 1 out of 100, and the filter to get into that top 100 is extremely high.

Quota 104