Search Engine Land

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. Here is how they can add value to your business.

Objectives and Key Results 85

Objectives and Key Results A/B testing Customer Relationship Management Relationship Management 85

Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. When advertising on platforms like Google, you’re restricted to reaching people searching for your product or service.

Objectives and Key Results 109

Objectives and Key Results Lead generation Campaign Up-sell 109

Search Engine Land

AUGUST 1, 2023

Additionally, I’ll cover how to assist other non-SEO marketing teams in achieving their website goals without compromising organic KPIs. Additionally, I’ll cover how to assist other non-SEO marketing teams in achieving their website goals without compromising organic KPIs. Gauge the level of SEO knowledge internally.

Objectives and Key Results 86

Objectives and Key Results Education UX User Experience 86

SaaStr

DECEMBER 30, 2022

Every business wants to catapult to success and become profitable. You need to identify a niche in the current market, make yourself known, understand your main differentiators, and offer your users a ton of value for their money. Market understanding. Not everyone wants to use your product—internalize this first.

Niche 79

Niche GTM Customers Growth 79

Sales Hacker

SEPTEMBER 24, 2022

Building a sales funnel that aligns with your business goals is essential. Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. What is a sales funnel? And then there’s the sales funnel.

Objectives and Key Results 119

Objectives and Key Results Cold Call Sales Follow-up 119

PandaDoc

OCTOBER 3, 2023

In the modern marketplace, leveraging sales software for small businesses can make a world of difference. Key takeaways: Sales software options offer a diverse range of features, from lead management and CRM to analytics and automation. Imagine you run a small online store. Imagine you run a small online store.

CRM 52

CRM Contact Price Pipeline 52

Heinz Marketing

OCTOBER 15, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Dolly Daskal shares 12 Powerful Ways Leaders Can Help Their Team Be More Successful. Check out 12 of the most powerful ways leaders can create dynamic teams.

B2B 89

B2B Trust Follow-up Start-ups 89

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

Referrals 129

Referrals Retail Growth Cross-sell 129

Highspot

OCTOBER 30, 2023

In this article, we help you navigate the intricacies of sales performance metrics, guiding you on which ones are pivotal and how best to measure them. What Is Sales Performance? Sales Performance vs. Sales Metrics Why Analyze Your Sales Performance? Why Analyze Your Sales Performance?

Objectives and Key Results 59

Objectives and Key Results Quota Sales Promote 59

PandaDoc

APRIL 8, 2024

This article highlights how a deal desk functions and its ability to transform the way companies tackle their sales strategy. Key takeaways One of the primary functions of a deal desk is to bring together decision-makers from sales, legal, financial, and marketing departments to optimize the deal creation and execution process.

Negotiate 52

Negotiate Cross-sell Contract Legal 52

The 5% Institute

AUGUST 15, 2023

In the fast-paced world of business, establishing and nurturing strong client relationships is crucial for sustained growth and success. In this article, we will delve into the depths of strategic account management, exploring its key concepts, benefits, implementation strategies, and how it contributes to the overall success of businesses.

Account management 52

Account management Strategize Objectives and Key Results Cross-sell 52

ConversionXL

AUGUST 10, 2021

90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions. 7 principles to effectively grow your Instagram following.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

Sales Hacker

MAY 23, 2023

There are many different types of people you come across in your sales career. Founders are a unique animal, but they aren’t all built the same way. I started a marketing analytics company which I sold in 2020. I’ll go over some ways to communicate and sell to founders. Keep your email short.

Sell 94

Sell GTM Quota Up-sell 94

SaaStr

OCTOBER 30, 2021

I asked Aasif Osmany to share his learnings as a top-performing SMB VP of Sales, below. 7 Tips to get 7,000 Customers. A mentor of mine suggested that I reframe my search to seek out companies that I would invest in, instead of the other way around. He told me, you can invest time, talent, or treasure.

Closing 107

Closing E-commerce Customers Quota 107

Gong.io

SEPTEMBER 26, 2022

The global pandemic forced sales teams to change their processes and go digital. But even as lockdowns have eased and businesses started resuming operations, what started as a response to a crisis has become the norm. Organizations must adapt their sales strategies post COVID-19 to meet customer expectations.

Objectives and Key Results 108

Objectives and Key Results Pitch Pipeline Sales 108

PandaDoc

OCTOBER 13, 2022

With over 100,000 loyal corporate users globally, the CRM helps sales teams to excel at their work and convert more leads. Ease of implementation and use appeals to small and midsize companies, and pricing doesn’t bite either. Both mature SMBs and newly minted sales teams love Pipedrive for how newcomer-friendly the CRM is.

X-functional 52

X-functional Territory CRM Lead generation 52

PandaDoc

JUNE 21, 2021

Like it or not, your business needs a lead generation strategy and a sales prospecting process. You’ll be better equipped to implement a strong lead generation strategy within your business. You’ll also know why you need a strong sales prospecting process and exactly how that will benefit your business.

Lead generation 98

Lead generation Prospecting Cold Call Sales 98

Lead Fuze

NOVEMBER 30, 2022

Focusing your time and attention on high value prospects earlier in the sales process affords you the opportunity to create a more tailored and individualized communications plan. The key benefits to adopting an account based marketing strategy are: It keeps your sales and marketing teams aligned.

Objectives and Key Results 52

Objectives and Key Results Lead generation Campaign Clients 52

Lead Fuze

JUNE 26, 2023

Scaling to a seven-figure marketing agency is an ambitious goal that requires strategic planning and execution. This post will offer guidance and tactics to help you expand your company on a massive scale. Know Your Target Market Identifying your target market is essential for selecting the right niche.

Niche 52

Niche Objectives and Key Results Strategic planning Strategize 52

The 5% Institute

JULY 26, 2023

Starting a new business venture is like embarking on an exhilarating journey filled with challenges, risks, and rewards. Startup entrepreneurs are individuals who have the courage to transform their innovative ideas into tangible businesses. They are risk-takers, problem-solvers, and relentless dreamers.

Strategic planning 52

Strategic planning Networking Drivers/motivators Growth 52

Lead Fuze

NOVEMBER 14, 2023

Ever wonder why your competitors are scaling up while you’re stuck in the same spot? How AI can help my business , you ask? Imagine having a secret assistant, tirelessly working 24/7 to streamline your operations, make accurate predictions, and enhance customer experiences. How does AI help businesses save money?

Technology 52

Technology Technology Follow-up Contact 52

Lead Fuze

SEPTEMBER 30, 2023

Ever feel like you’re swimming upstream in a river of data, trying to scoop up relevant information with your bare hands? Well, that’s what the world of sales can often feel like. But imagine if there was an AI-powered lifeguard ready to throw you a buoy and help guide your way? How can AI be used in sales?

Objectives and Key Results 52

Objectives and Key Results Lead generation Sales Gaming 52

ConversionXL

SEPTEMBER 1, 2020

If you want to be a leader in customer loyalty and grow your business for the long term, Customer Value Optimization is key. How does “Customer Value Optimization” change your approach? Customer Value Optimization (CVO) is a process to create a great customer journey and maximize the ROI for all marketing activities.

Customers 132

Customers Referrals Campaign A/B testing 132

Hubspot

OCTOBER 1, 2021

Back when you chose your customer relationship management (CRM) system, what did you expect to get out of it? Maybe it was less time spent on admin, a more productive team, a streamlined business processes — overall, you were expecting a positive impact on your company's bottom line. Your teams use it every day.

CRM 67

CRM Non-Profits Customer Relationship Management Contact 67

Hubspot

MAY 25, 2021

In more ways than one, branding is a pillar of success. It helps you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Branding gives your business an identity.

Trust 101

Trust Promote Sports Campaign 101

Lead Fuze

AUGUST 22, 2021

Follow Consistent Sales Forecasting Methods to Avoid Making Bad Decisions. You have no idea what your company is going to be making this time next year. Sales forecasting solves this! Most B2B businesses don’t bother creating a sales forecast. If their sales are up, happy days! “Oh, no.

Pipeline 98

Pipeline Sales Quota Clients 98

ConversionXL

SEPTEMBER 10, 2018

A major benefit of working in a digital-growth consultancy is that you see businesses across all industries and lifecycle stages try to grow their companies. In this article, I’ll give you insight into nine of the most common things I see holding back business growth—and how we’ve helped clients solve these issues.

Growth 132

Growth Non-Profits Campaign Start-ups 132

Lead Fuze

JUNE 30, 2023

Creating a need in sales is an art that requires strategic planning and execution. Grasping the knack of stirring up customer interest is a must for sales professionals, entrepreneurs, and small business proprietors wishing to maximize their revenue. How to Create a Product Need What are the 5 Selling Techniques?

Negotiate 52

Negotiate Referrals Technique Gaming 52

Sales Hacker

SEPTEMBER 20, 2021

Businesses put an enormous amount of time, energy, and resources into connecting with leads and trying to convert customers. They’re using a million tools out there, including lead generation tools, ad platforms, CRMs, business consulting services, and more. Spoiler alert: it’s not dead, but it is evolving. There are a few reasons why.

Lead generation 100

Lead generation B2C Follow-up Start-ups 100

PandaDoc

MAY 26, 2022

Is my sales strategy clear? It’s a vital question that all business owners, entrepreneurs, and marketers should be asking themselves on a regular basis. Here’s a closer look at how to write a sales strategy that works. How to write a sales strategy that actually works. Define your current situation.

Sales 52

Sales Contract Follow-up Up-sell 52

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. There's a whole world of untapped potential around you — prospects you know would benefit from your product or service. And the issues you're running into are less about your solution's soundness and more about how you can reach your potential base.

Objectives and Key Results 69

Objectives and Key Results Price Clients Legal 69

Hubspot

MAY 8, 2020

Are you in the market for your new account-based marketing software solution? Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Look for a CRM that enables strong integrations to ABM-specific tools to customize your strategy.". Image Source.

GTM 99

GTM Price Contact Campaign 99

ConversionXL

JULY 28, 2020

Instead of yelling at smokers to “clean up your butts,” the bins implied the desired behavior in an easy and fun way. This post takes you through examples of online nudges and how these fit within nudge theory , so that you can implement them on your website. So how do we use nudges for marketing? A nudge [.]

X-functional 163

X-functional Drivers/motivators Retail Price 163

PandaDoc

OCTOBER 3, 2023

Do you feel like your selling job is becoming harder and harder over time? Don’t worry — you are not alone: 69% of your colleagues feel the exact same way, according to Salesforce’s State of Sales 5th edition. As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours.

Process 52

Process Objectives and Key Results X-functional Sales 52

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. . Why SEOs should care about brand marketing.

Non-Profits 96

Non-Profits Objectives and Key Results Trust Intrinsic 96

Salesforce

DECEMBER 15, 2021

population over the age of 12 – are now weekly podcast listeners, a 17% increase over 2020. Hear Blazing Trails, Marketing Trends, IT Visionaries, and more. On our podcast channel, tech, sales, and marketing experts speak about what matters to business leaders. What does it mean to be a purpose-driven business?

Technology 98

Technology Technology Conversion Growth 98

Salesforce

DECEMBER 12, 2023

While you may have heard of customer obsession and think your company is hitting the mark, how can you be sure? ” Here we’ll share seven ways to foster your own customer-obsessed culture, including strong customer-obsession examples from companies that do it well. Why is customer obsession important?

Teamwork 59

Teamwork Customers Cross-sell Strategic planning 59