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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot

Car buyers 30 years ago might have shown up at the dealership wanting a truck, a sedan, or something as vague as a “good family car,” and the salesperson’s job was to help steer them in the right direction based on their needs. That process has changed dramatically. A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S.

B2B
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The Top 10+ Questions to Ask a VP of Sales / CRO During an Interview (with New Cheatsheet)

SaaStr

You’ll learn if they can sell in competitive environments for real or not. Do you work with sales engineers and sales support? This will ferret out if he/she can play at an early-stage SaaS start-up successfully and if they know how to scale once you scale. How do you deal with FUD in the marketplace?

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I Learned How Sales Champions Drive Deals Forward — Here’s What You Should Know [+ Recent Data]

Hubspot

Trust a Sales Champion Ultimately, a sales champion isnt just a stellar deal-closer for your sales team. Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. Sales champions can adapt to the evolving dynamics of a deal.

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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Youll get a partner enablement planning canvas to help you align your teams, identify gaps, and set your partners up for success. Partner enablement equips your external partners, like resellers and distributors, with the tools, training materials, and content they need to sell your companys products or services. This is not reality.

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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

What’s happening now is the migration of this capability from post-sale support to pre-sale interactions. Why Sales Will Follow Support’s Path (It’s Already Starting) The parallels are striking. Five years ago, support teams worried AI would eliminate jobs.

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How to align your martech COE with organizational and go-to-market goals

Martech

Sales and support Role: Streamline the customer acquisition process while providing exceptional post-sale support. Sample goals: Shorten the sales cycle by 20%. Achieve a 95% first-response rate within 2 hours for support queries. Increase cross-sell and upsell revenue by 25%. Processing.

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7 Ways AI Will Change Sales In The Next 12 Months

SaaStr

This is already happening in customer support, and sales is next. Sales, Support, Success and Marketing Roles Will Soon Start to Blend AI will enable salespeople to handle more of the customer lifecycleprospecting, closing, onboarding, and even customer success.