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Pricing Objectives: What They Are and Why You Need One

Hubspot

Now, I'm going to go out on a limb and guess he wasn't talking about pinning down a pricing strategy for your business, but that quote still applies in that context — although maybe with a little less dramatic flair. Pricing objectives are an essential component to consider when pinning down an ideal price point.

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Geographical Pricing: What It Is & How You Can Make the Most of It

Hubspot

In many cases, your pricing strategy needs to reflect that variability. That process — folding location-based considerations into your pricing strategy — is known as geographical pricing. Geographical pricing — or geo-pricing — is a catch-all term that encompasses a wide range of strategies. Zone Pricing.

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The Ultimate Guide to Pricing Strategies

Hubspot

Setting prices for your products can be tough. Set prices too high, and you miss out on valuable sales. Thankfully, pricing doesn’t have to be a sacrifice or a shot in the dark. If only pricing was a simple as its definition. It’s not uncommon for entrepreneurs and business owners to skim over pricing.

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8 Pricing Mistakes That Can Seriously Stifle Sales

Hubspot

For many companies, pricing strategy essentially amounts to guesswork — shooting in the dark and hoping they land on prices that customers are willing and happy to pay. That said, pinning down an optimal price for a product or service is admittedly easier said than done. Pricing Based Solely on Undercutting Your Competition.

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Everything You Need to Know About Value-Based Pricing

Hubspot

Imagine a sales conversation unfolding as follows: Salesperson: " So, you’re interested? ". With prices readily available online and in-store, it’s likely transactions are moving this way. What is Value-Based Pricing? Three Ways to Set Your Value-Based Price. Potential Buyer: " Yeah, I might buy this.

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The Deal Desk: Sourcing Internal Expertise to Close Complex Deals

Hubspot

Closing deals involving complex price modeling, a need for extensive product knowledge, varying potential discounts, or any other atypical standards and practices isn't exactly intuitive. It might require some insight, expertise, and materials beyond a conventional sales org's reach. Putting a Deal Desk Together.

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High-Low Pricing Strategy: What It Is & How to Leverage It

Hubspot

Pricing is one of the trickier, more delicate processes almost every business has to deal with. Demand and consumer preferences are volatile — and what you charge for your offering has direct implications on its perceived value and sales figures. High-Low pricing is often conflated with some similar pricing strategies.

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