SaaStr

SEPTEMBER 12, 2021

One of the very best hires the team ever made was their Chief Strategy Officer, who started off as their first “business person” and “sales person” Gaetan grew and grew into an even better leader. Algolia from Day 1 was clear where they win vs. Elastic — and where they don’t. It only helped.

Price 91

Price Growth Start-ups Engineering 91

SaaStr

DECEMBER 17, 2021

Pricing is one of the most challenging elements to get right for SaaS companies. How much should you charge, and what pricing model works best? In an era of empowered buyers, vendors should take care to remove obstacles from the pricing process or risk losing the customer to a competitor.

Price 88

Price Strategize B2B Follow-up 88

Salesforce

AUGUST 17, 2023

A retailer reduced online prices by 1% every time a shopper purchased a particular item. The marketing team thought this retail pricing promotion was genius. Shoppers kept refreshing their screens, expecting others to buy and the prices to drop. But the (heavily inflated) prices didn’t budge, as shoppers continued to wait.

Price 52

Price Retail Profit margin Promote 52

SaaStr

JUNE 24, 2022

Your best sales reps can close so much more than your average rep. Move the bottom 10% out and give the best leads to your top performer, and watch sales go up 20%. The best VPs of Sales design comp plans so the team never wants to leave. You should be striving for zero voluntary attrition on your sales team.

Price 92

Price Up-sell Start-ups Pipeline 92

The 5% Institute

MAY 26, 2023

These strategies include market research, customer segmentation, value proposition development, pricing, distribution channel selection, marketing campaigns, sales enablement , and customer relationship management. Pricing should consider factors such as production costs, market demand, competitor pricing, and perceived value.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

SaaStr

MAY 27, 2022

41% of you have sales do some customer onboarding, not just CS or other specialists. Should sales just disappear once the contract is signed? #5. On average, you got a 33%+ boost in revenue when you hired your first VP of Sales. Hire a great VP of Sales, and revenue goes up. 59% of you have raised prices this year.

Price 121

Price Niche Up-sell Contract 121

SaaStr

MAY 4, 2021

Don’t change the price, at least not explicitly, based on a VC saying they’d invest $Xm or $Xk. “Oh Oh if you want to invest $2m, then the price is $20m. You ask for money to help you build a “sales process”. Budgets are not elastic and not infinite. This is sales. It’s selling stock, yes, but it’s sales.

Up-sell 98

Up-sell Price Pitch Presentation 98

ConversionXL

MAY 26, 2013

Most businesses struggle with their product pricing strategies. What’s the price elasticity like? How can I grow sales with the right pricing? Here’s one answer that you’re not going to like: there is no one magical pricing strategy. E-book pricing trilogy. The Pricing Trilogy.

Price 111

Price Commission Launch Gaming 111

Hubspot

JANUARY 8, 2016

Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. That's why dynamic pricing is a growing practice in online retail.

Price 50

Price Retail Customers A/B testing 50

Sales Hacker

APRIL 10, 2018

The Winning By Design Blueprint Series provides practical advice for every part of a SaaS sales organization. Setbacks of using a 2-Stage inside sales organization. CASE IN POINT: In the late 90s, SkyStream followed Cisco’s footsteps in infrastructure sales. 5 Steps To Building Your Go To Market Strategy. 1) Across regions.

Go To Market 72

Go To Market GTM X-functional Territory 72

ConversionXL

NOVEMBER 25, 2015

When it comes to subscription product pricing, you’re not just guessing…are you? A while ago, an HBR study famously claimed that a 1% improvement in price would increase operating profit by 11%, making it the most effective thing you can tweak for increased business performance. Pricing is important. Brand Price Trade-off.

Construction 78

Construction Price Product A/B testing 78

SalesHandy

JULY 15, 2018

After spending around 70+ hours on LinkedIn, observing & analyzing hundreds of profiles of Sales Influencers or Sales Gurus we have mindfully put together the list of 20+ Sales LinkedIn Influencers/Gurus that you must follow in 2018. CEO of Close.io (Elastic, Inc). Steli Efti. He is the founder of Close.io Jeb Blount.

Inside sales 76

Inside sales Consult Cold Call B2B 76

Hubspot

JUNE 6, 2011

This is a guest article written by Linda Bustos, director of eCommerce research for Elastic Path Software. Linda is chief blogger at the Get Elastic Ecommerce Blog , the Internet's most read eCommerce blog. For most folks, the conversion goal measured is sales. So a home page test would be tied to ultimate sales.

Conversion 54

Conversion Profit margin Construction Price 54

SaaStr

NOVEMBER 1, 2019

How do good founders respond to questions on not achieving sales targets? #2: 3: Godfather of Sales John Barrow on How To React When a Lead Goes Dark. About the episode: John Barrows is essentially the Godfather of Sales. How did John make his way into the world of SaaS and more specifically sales optimization?

Cross-sell 63

Cross-sell Price Growth Launch 63

SalesHandy

JULY 15, 2018

After spending around 70+ hours on LinkedIn, observing & analyzing hundreds of profiles of Sales Influencers or Sales Gurus we have mindfully put together the list of 20+ Sales LinkedIn Influencers/Gurus that you must follow in 2022. CEO of Close.io (Elastic, Inc). Steli Efti. He is the founder of Close.io Jeb Blount.

Inside sales 52

Inside sales Consult Cold Call B2B 52

ConversionXL

FEBRUARY 12, 2016

It may have little or nothing to do with the product’s market price, and depends on the product’s ability to satisfy his or her needs or requirements.”. Perceived value also has some interesting interactions with perceived risks, price plasticity, long term satisfaction and loyalty, all of which we’ll explore here. (By Image Source.

Price 85

Price Profit margin Non-Profits A/B testing 85

SaaStr

JUNE 10, 2021

Because the packaging and pricing and thinking of the product will radically influence how successful you can be. Predictability of pricing is important. You have to use data to benchmark against others, to measure against others, to set the prices of the bounties. So that’s what the session is about today.

Customers 57

Customers Price Contract Objectives and Key Results 57

Hubspot

DECEMBER 8, 2014

That’s the opening line of a 2010 CNBC article about the Shake Weight: the almost too-suggestive-and-weird-to-be-true oscillating dumbbell that racked up more than $40 million in sales in 2010. In addition to Tyco seeing its sales increase from $70 million to $350 million in 1996 thanks to Tickle Me Elmo, an entire secondary market (a.k.a.

Product 73

Product Manufacturing Retail Start-ups 73

Hubspot

APRIL 13, 2021

The right pricing can make or break a business. Copying your competitors might mean starting a price war, but making a guess could leave you balking at abysmal sales numbers. That said, price optimization isn't simple. Optimizing your price requires this information: Customer survey and behavior data. Inventories.

Price 77

Price B2C Retail Objectives and Key Results 77

Hubspot

APRIL 26, 2019

A good sales team is like a high powered engine, but pricing your product poorly is like sticking that engine in a lawnmower instead of a Lamborghini. Setting the right (or wrong) price impacts your business' bottom line. On average, a 1% price increase results in an 8.7% increase in operating profits. Let's dive in.

Price 73

Price Product Sell Retail 73

ConversionXL

JULY 31, 2019

Probably something like this: [A SaaS vendor] pulled a massive price increase on us (over 300%!) I got that from a user who junked her paid account after a vendor jacked up their price by 300%. Stories like this might terrify you if you’re thinking about increasing prices for your SaaS product. and that was it. Some will churn.

Price 132

Price Start-ups Product Conversion 132

SaaStr

AUGUST 22, 2020

I need like sales, procurement, collaboration. Jason Lemkin: Yeah, I still can’t believe that in 2020, you can just email out anything or you can leave an unencrypted elastic database in the cloud. Someone forgot to turn the security on, the elastic database. The sales process has looked exactly the same.

Real Estate 60

Real Estate Government Contract Start-ups 60

Hubspot

APRIL 25, 2019

When Redbox entered the movie rental market in 2002, they led with an aggressively competitive price of $1.00/per It was drastically cheaper than Blockbuster’s rental prices of $2.99 This is an example of penetration pricing and the beginning of the end for Blockbuster. What is penetration pricing? Find out below.

Price 65

Price Gambling Retail Up-sell 65

SaaStr

DECEMBER 13, 2019

In terms of that buying decision, how much of a change does it make for a CIO in terms of their buying decision to have the founder themselves come to them and sell it to them versus the sales team itself? What would you advise in terms of that trade off of discount for testimonial versus no, we’re holding far more price?

Up-sell 66

Up-sell Represent Finance Technology 66

ConversionXL

JANUARY 13, 2016

Pricing strategy is something no business (that wants to make money) can avoid. But whatever strategy you use, there’s one thing that will always affect your pricing strategy. And it’s something almost no one accounts for… How Volition Affects Consumer Pricing Research. That makes pricing research all the more difficult.

Price 59

Price A/B testing Technique Construction 59

ConversionXL

APRIL 11, 2014

Way back in 2006, Amazon reported that 35% of it’s revenues were as a direct result of it’s cross sales and upselling efforts. For the purposes of this article, this is by recommending a higher priced alternative to the item the visitor is currently considering. What Are Cross-Sales, Add-On Sales & Bundle Sales?

Cross-sell 118

Cross-sell Price A/B testing Up-sell 118