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Marketers must adapt to a changing world

Martech

As a result, marketing roles emphasizing strategic planning are being reduced or eliminated. This led him to GetResponse, a Polish email marketing company seeking a marketing leader who could represent the brand as a local face in the United States, form strategic partnerships and drive awareness through public speaking and industry events.

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How Walmart, BMW and Heinz use AI partnerships to grow their business

Martech

Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. Co-innovation is a strategic necessity in today’s competitive landscape. These collaborations drive innovation, speed up product development and create new market opportunities.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

As the company expanded its offerings, Nosto introduced modular pricing options, allowing customers to build their own plans by selecting the specific tools and services they needed. Strategic Bundling: Bundles and packages are created to increase average revenue per user (ARPU) by offering complementary features or services.

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5 Interesting Learnings from ServiceTitan at $840,000,000 in ARR

SaaStr

Theyve built a true operating system for the tradeshandling everything from CRM to payments to field service management. These products, like Fleet Pro and Dispatch Pro, are not just add-onstheyre strategically designed to deepen customer reliance on the platform while increasing ServiceTitans effective earn rate from 1% to 2% of GTV.

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Why SaaS vendors must shift from transactions to embedded partnerships

Martech

In this new environment, long-term success for SaaS vendors depends not just on product quality, but on how deeply their platforms are embedded into clients’ daily operations and strategic goals. Limited strategic alignment: When vendors aren’t involved in evolving needs, their products risk becoming misaligned and dispensable.

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4 Ways Salesforce and WhatsApp Transformed OXXO’s Customer Engagement into Higher Conversions

Salesforce

Acting on this data allowed OXXO to be proactive about providing great service and intuitive messaging that kept customers at the center of their decisions. By using real-time data insights gained from Marketing Cloud and Service Cloud, OXXO delivers messaging to customers that is accurate and timely. Optimized Marketing Budget.

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Reimagine Work With the New AI Employee Service Agent

Salesforce

Our newly expanded strategic partnership with Workday focuses on improving employee experiences by connecting data and, more importantly, empowering your team with an AI employee service agent. Central to this transformative journey is an advanced AI employee service agent built on our new Agentforce Platform.

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