Martech

MARCH 20, 2024

Infographics Infographics are perfect for visually breaking down complex topics into digestible, easy-to-understand pieces. An infographic illustrating the environmental impact of paper waste and how digital solutions can help could be a powerful way to raise awareness. Tell stories People love a good story.

Customers 116

Customers Education Objectives and Key Results Territory 116

Martech

JANUARY 2, 2024

Please take this short survey so we can have your input on the state of martech salaries and careers. For additional inspiration, I have crafted a blog post and infographic that lists out seven marketing categories or pillars and the specific marketing tasks associated with each one that can benefit from AI. Happy new year.

Strategic planning 137

Strategic planning Government Construction Legal 137

Search Engine Land

OCTOBER 27, 2023

Develop a content strategy: Based on your target audience and keyword research, create a content strategy that outlines the types of content you will create (blogs, videos, infographics, etc.), Share your blog posts, videos, and other content on platforms like Facebook, Twitter, LinkedIn, and Instagram.

Engineering 130

Engineering Promote User Experience Drivers/motivators 130

Highspot

JANUARY 28, 2024

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. Sales collateral includes everything from classic printed flyers and brochures to digital materials like blogs, eBooks, and videos.

Education 96

Education Sales Price Presentation 96

Search Engine Land

OCTOBER 31, 2023

However, as we approach 2024, examining where generative AI content falls short is equally important as where it goes right. From there, AI is a great assistant in generating additional content efficiently, whether as blog posts, videos, infographics, or podcasts.

Objectives and Key Results 131

Objectives and Key Results A/B testing Strategize Angle 131

Heinz Marketing

JANUARY 9, 2021

CMO Predictions for 2021 [Infographic]. Great infographic on what CMOs are saying will be essential for success this year. 3 Short-Form Video Trends Online Marketers Should Watch in 2021. Videos can be a powerful marketing tool, but how can marketers use short-form content to grow their business?

B2B 135

B2B Presentation Campaign Sell 135

Search Engine Land

MARCH 21, 2023

Stories provide a more engaging way to search and interact with content, offering images and short videos for easy consumption.  is an AI-powered infographic-inspired experience that provides fun facts and key information at a glance. Knowledge Cards 2.0

Engineering 98

Engineering 98

Heinz Marketing

JULY 19, 2022

For example, converting an old blog on your website into an infographic. Take the top 4 findings and create blogs or short videos on those findings individually. If your line of work doesn’t involve research reports, try converting a guide into an infographic. What is repurposed content? Whitepapers?

Promote 117

Promote Presentation Pipeline Consult 117

Hubspot

JULY 15, 2020

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities.

Entertainment 101

Entertainment Launch Promote Education 101

ConversionXL

JUNE 15, 2021

You can see this message in everything they promote, like this short film “We the Power” about young cooperatives leading a clean-energy revolution: The narrative of next-generation activists fighting the establishment to save the planet, and having a good time in the process, aligns with their value proposition. If so, how?

Education 153

Education Presentation Promote Campaign 153

Hubspot

JULY 10, 2015

Infographics that really stand out are far more than just a smattering of pictures and charts. While great infographics come in a variety of forms, the common thread is that they're visually pleasing and designed in a way that makes complex topics easy to understand whether you're a novice in the subject or an expert.

Education 78

Education Trust Engineering Follow-up 78

Sales Pop!

JANUARY 27, 2022

Share explainer videos and tutorials. No marketing medium can communicate your message as effectively and quickly as video content. That’s why it’s important to use videos as a part of your email marketing efforts. In fact, studies suggest that 54% of consumers want to see more video content from brands.

Technique 98

Technique A/B testing Campaign Promote 98

Capterra Sales & Marketing Software

OCTOBER 22, 2021

In short, you want a more effective and efficient way of reaching current and future customers via digital marketing. Your teammates should also be adept at the new and changing culture of memes, shorts, reels, and anything that helps them leverage digital marketing opportunities. How to stay on top of digital trends.

Technology 94

Technology Technology Cold Call Campaign 94

Hubspot

JULY 1, 2020

In early 2020, video overtook blogs and infographics as the most used type of marketing content. As companies quickly began to pivot to remote workspaces , video marketers were left wondering how they would create content with the same production level as something filmed in a brightly lit studio with professional equipment.

Angle 101

Angle Teamwork Presentation Education 101

Heinz Marketing

DECEMBER 29, 2020

Our shorter attention spans correlate with mobile phone adoption, the growth of social media, and online video sharing, and more. Now that you’re privy to this rapid decline in our average attention span, imagine how short it is now that we’re entering 2021 and have more devices at our disposal than ever before! Easy to follow.

B2B 139

B2B Technology Technology Strategize 139

ConversionXL

NOVEMBER 10, 2020

Have you checked out this blog post, this video, and this infographic? That might take them to a blog post with the recipe and a short explanation about the role of protein in your diet. At the time, we didn’t have video content to address this need, and we were losing significant reach and engagement.

Strategize 139

Strategize Teamwork Education Follow-up 139

ConversionXL

MAY 27, 2022

Using this metric on your white papers, case studies, and videos is setting yourself up to fail. Focus on content engagement metrics, such as how long someone watched your video, instead of click-throughs. Ignore the infographics telling you what type of content will resonate at each stage of the marketing funnel.

B2B 124

B2B Cold Call Objectives and Key Results Launch 124

Hubspot

OCTOBER 26, 2020

Great Northern's effective advertising strategy involved video content and commercials that embraced young and old beer drinkers, as well as Australia's great outdoors. One of the most memorable pieces of content within the Great Northern strategy was a video called, "The Great ReCamp.". Sometimes we need to remind ourselves of that.

Territory 100

Territory Campaign Launch Objectives and Key Results 100

Hubspot

JULY 28, 2020

In 2020, video is more important to consumers than ever before. Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers.

Entertainment 101

Entertainment Niche Education Price 101

Lead Fuze

JANUARY 2, 2024

Interactive Infographics Say goodbye to snooze-worthy statistics and hello to interactive infographics. Boost your brand’s staying power with evergreen blog posts that Google loves, or make stats pop with interactive infographics that go viral. And remember: A picture might be worth a thousand words but add interactivity?

Sales 52

Sales Strategize Niche Lead generation 52

Lead Fuze

JULY 3, 2023

Some people prefer reading long-form articles while others might be more inclined towards infographics or short video clips. According to a study by HubSpot, 54% of consumers want to see more video content from brands they support.

Lead generation 52

Lead generation Strategic planning Niche Strategize 52

Hubspot

MAY 3, 2021

The path to an editor's heart is short, so keep your pitch brief. " Another 20% of editors plan to publish infographics, so make sure you have that graphic designer on speed dial. And 33% will make space for videos, so start building a library of video assets that could help fulfill this need.

Pitch 101

Pitch Promote Represent Follow-up 101

Hubspot

MARCH 23, 2020

According to our 2020 State of Marketing report , blogging is the third most utilized form of content marketing, just behind video and infographics. In short, you should definitely still be blogging. Experiment with video and text in your posts. One of blogging's biggest competitors is video content marketing -- a.k.a.

Promote 93

Promote Engineering Follow-up User Experience 93

Lead Fuze

MAY 2, 2022

You can do content that addresses customers’ pain points in several ways, but we strongly recommend considering video for this strategy. After all, video marketing changed the world of advertising and sales almost overnight. Here are some compelling reasons your sales team ought to consider doing more video sales messages.

Closing 52

Closing Entertainment Cross-sell Sales 52

Search Engine Land

MARCH 13, 2023

Writers write, designers create visual content and infographics, videographers create videos, etc. In short, a workflow is a series of smaller tasks and guidelines anyone can follow to carry out a larger task, like writing a blog post , promoting blog content, or researching keywords and content topics. What grammar rules?

Follow-up 102

Follow-up Promote Strategize Start-ups 102

Search Engine Land

APRIL 24, 2023

Research books, look at interviews with experts, or watch videos. A guide on learning to knit begs for a video or a series of photos demonstrating how to cast the yarn onto the needle. A guide on different types of mental disorders could use an infographic chart that compares and contrasts them.

Education 103

Education Trust Start-ups Follow-up 103

Search Engine Land

MARCH 10, 2023

For example, personas can guide the tone and style of writing used in your blog posts , short- or long-form content or lead magnets (i.e., Personas are helpful for content writers, graphic designers, video editors, and social media managers. ebooks, whitepapers, case studies). Link to the persona inside your content strategy.

B2C 101

B2C Represent Angle Click Through Rate 101

Hubspot

MARCH 31, 2020

That’s because I know I could potentially sit there for hours on end browsing pictures and videos beautiful decor for my apartment, fun new workouts to try, outfits I want to buy, and much more. Pinterest is rife with tutorials, infographics, how-tos, and links to additional educational content. Use unique images and videos.

Promote 101

Promote Networking Follow-up Education 101

Hubspot

JANUARY 23, 2020

Experiment with posting photos or videos on LinkedIn. LinkedIn isn't just a site for your resume and short text-based updates, like Facebook and Twitter, it's also an evolving social network that's beginning to embrace and prioritize live videos, uploaded videos, and photos in its feeds.

Networking 101

Networking Promote Follow-up Education 101

Lead Fuze

MAY 26, 2023

Producing Engaging Multimedia Materials (Videos) Moving on, let’s talk about multimedia materials such as videos – an excellent way to diversify your content offerings while keeping things fresh and exciting for potential clients. This will help you craft winning submissions.

Referrals 52

Referrals Pitch Niche Clients 52

Hubspot

MARCH 1, 2018

If you enter the term “ecommerce seo” into YouTube, the following video shows up in the number one spot: It was published Jan 11, 2017 and was in the number one spot six months later. The video has received over 57,000 views total, and more than 3,750 just within the past month. Step Two: Script Your Video.

Promote 76

Promote Drivers/motivators Follow-up Start-ups 76

Sales Pop!

JULY 7, 2022

Longer pieces of content tend to be more in-depth and backed up by research, facts, examples, and other forms of content, such as infographics or even video. Add visuals – The most obvious choice are relevant images, diagrams, screenshots, infographics, and videos. Supplement Your Written Content with Video.

Electricity 52

Electricity Up-sell Pitch Product 52

Lead Fuze

MAY 26, 2023

Video Content Creation for TikTok and Instagram Reels Visual content is a powerful tool to engage your audience. Create engaging video content showcasing behind-the-scenes glimpses into your work culture or providing quick tips related to digital marketing strategies. blog posts or videos) generate the highest engagement rates.

Promote 52

Promote Referrals Niche Clients 52

Hubspot

OCTOBER 31, 2016

Want to learn how to plan, publish, and promote viral infographics? But let’s start by making something clear: If you’re thinking, “I’m not a natural designer" or “I’ve never made an infographic before,” you’re not alone. Believe it or not, you’ve got the skills to make an infographic. You’re in the right place. Let's dive in.

Promote 76

Promote Presentation Start-ups Engineering 76

Hubspot

JULY 13, 2020

Why" posts, “What” posts, and infographics received 25.8% more links compared to videos and “How-to” posts. more links than short articles. Common Link Building Tactics. 69% of marketers believe that buying links positively impacts search rankings. Backlinko ). Long-form content gets an average of 77.2% Backlinko ).

Technique 101

Technique Engineering Process 101

ConversionXL

APRIL 11, 2016

You often read that most people prefer to watch a video than read text. You’ve been hearing about video for years now, but it’s still relatively uncharted. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. The State of Video in 2016. 55% do so daily.

Conversion 90

Conversion A/B testing Engineering Campaign 90

Hubspot

OCTOBER 27, 2020

It's a curated collection of articles and resources that's perfect if you're short on time: each link has a straightforward explanation tagged by topic, so if you're not interested in, say, social media, you can skip over anything with that tag. These weekly videos always break down interesting and relevant topics. Serpstat Academy.

UX 101

UX Engineering Follow-up Niche 101