Search Engine Land

FEBRUARY 2, 2024

Setting up local ranking reports The first thing any local SEO needs to know is how to set up local rank tracking using a tool that has geo-grid map capabilities. Local Falcon focuses on Google Maps, while Places Scout covers both Google Maps and organic search. Local Falcon and Places Scout are my daily favorites for this task.

Conversion 134

Conversion Real Estate UX Service 134

Search Engine Land

MAY 9, 2024

Using Google Analytics to understand who is coming to your site is a great place to start. You can also leverage Google Trends, Facebook Audience Manager and persona mapping or survey tools to learn more about your potential audience. This could involve: Updating keyword maps and topic clusters. Drafting sample content pieces.

A/B testing 96

A/B testing Entertainment Engineering Campaign 96

Martech

JULY 18, 2023

The site is not for them. This site is a digital marketing tool that needs to produce results. Pre-design planning and mapping It seems to me that every website project is started in a huge hurry with arbitrary deadlines assigned. I’m talking about pre-design planning and mapping based on user needs and your business goals.

Process 98

Process Clients Campaign Start-ups 98

Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce. What is a customer journey map for ecommerce?

Customers 102

Customers User Experience Referrals B2B 102

Search Engine Land

FEBRUARY 23, 2024

Historically, one of the most onerous tasks in a migration plan has been redirect mapping. The painstaking process of matching URLs on your current site to the equivalent version on the new website. Should you use AI for redirect mapping? Doing this process manually for a single person would usually be days of work.

Process 140

Process Start-ups Service 140

Search Engine Land

OCTOBER 20, 2023

Types of programmatic SEO If you’ve researched the topic, you’ve likely come across some of the most popular examples of programmatic SEO: Zapier, Nomad List, or travel review sites. You may already have data you can convert to various types of PSEO pages or quickly compile data that maps to a specific content type here.

X-functional 117

X-functional Gaming Entertainment B2B 117

Search Engine Land

MARCH 7, 2024

Start by finding out about the experience of using your product or site from their perspective. How to make your content better with user testing Read through your content like your users and make sure your site meets user intent. Identify tone and emotion Users will leave a site that’s frustrating, slow or unhelpful.

Territory 86

Territory UX Start-ups Follow-up 86

Search Engine Land

APRIL 25, 2024

The map details in the car wash search are similar, but Google Maps provides the ability to link to or call the business directly from search results. If Perplexity provides the answer directly, users may not need to visit your site to take action. Even the sources didn’t link directly to the Asics site.

Engineering 100

Engineering Follow-up Conversion Start-ups 100

Search Engine Land

JANUARY 11, 2024

Using a Sheets template like this one , you can extract entities of titles, URLs, or meta descriptions of top-ranking pages and use the insights from the analysis to inform your topical maps and content direction. If an entity appears prominently, include it in your content map. Improved image search rankings and site visibility.

Objectives and Key Results 134

Objectives and Key Results Follow-up Start-ups Engineering 134

Search Engine Land

JANUARY 27, 2023

Botify partnership with Microsoft brings real-time content indexing to Bing 2020: Immediate indexing and more control over content were the benefits for publishers and site owners. ” Google Issues Subtle Warning To Affiliates That Have “Thin-Content” 2014: The warning was mostly directed at affiliate sites in the “adult” industry.

Government 120

Government Launch Real Estate Negotiate 120

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Back in March, Sam’s Club introduced “in-club” (in-store) sales attribution for MAP advertisers.

Retail 97

Retail Networking Strategic partnership Campaign 97

Search Engine Land

SEPTEMBER 25, 2023

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. Users who identify their needs and validate their decision will make a purchase decision quickly and are more likely to engage with the site and convert.

Customers 130

Customers User Experience B2C Engineering 130

Sales Pop!

AUGUST 19, 2022

Location mapping uses Location Intelligence (LI) technology to extract location-based data from consumers. The process through which this data is extracted is called location mapping. Location mapping is one of the many ways to do so. 5 benefits of using location mapping in retail. Site selection.

Retail 97

Retail Real Estate Up-sell Follow-up 97

Search Engine Land

AUGUST 30, 2023

Visualize internal linking Perform server log analysis Identify themes in keywords Optimize titles and meta descriptions Automate redirect mapping 1. I tested this on my personal site, so it’s really small, which is why the navigation is the majority. Create a chart that shows how Google crawls my site over time.

Represent 93

Represent Follow-up Start-ups Technique 93

Search Engine Land

MARCH 17, 2023

Google Penalized One Article On BBC’s Web Site 2013: Google’s John Mueller: “We found unnatural links to an individual article, and took a granular action based on that.” ” Bing Webmaster Tools Adds Site Move Tool 2013: The tool let you move from one domain to another domain as well as from within a site; URLs to URLs.

A/B testing 125

A/B testing Engineering Launch Drivers/motivators 125

Search Engine Land

MAY 6, 2024

If you’ve been investing in SEO for some time and are considering a web redesign or re-platform project, consult with an SEO familiar with site migrations early on in your project. Removal of on-site keyword targeting (unintentional retargeting). This will allow you to individually map old URLs to any receiving changes.

Drivers/motivators 126

Drivers/motivators Meeting Launch Referrals 126

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? MAPs are often overlooked by marketers amid the chase after the shiny new thing. Marketers double down by replacing MAPs. Core and advanced functionalities of an MAP. Dig deeper: MarTech Replacement Survey.

B2B 129

B2B Campaign CRM Drivers/motivators 129

Search Engine Land

NOVEMBER 6, 2023

Map out technical and content requirements. However, any functional site navigation structure that drives organic traffic is an asset. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches. A decrease in long-tail traffic. Removing any redirect chains.

CTR 120

CTR UX User Experience Engineering 120

Search Engine Land

NOVEMBER 21, 2023

Extend the content journey Especially for educational content, it can be more effective to convince visitors to spend more time elsewhere on the site before asking them for any information. For top-of-funnel pieces, I like building maps of related content, sometimes a couple of steps deep, to gently condition users to take action.

Real Estate 134

Real Estate UX Drivers/motivators Education 134

Search Engine Land

OCTOBER 20, 2023

For example, if we work on an ecommerce site that sells socks with 100 pages: Optimizing 50 of those pages in a first pass is a measure of input. Backlinks The number and quality of backlinks pointing to a site reflect its perceived value and authority in the digital ecosystem. The ranking increases for those pages are an output.

User Experience 126

User Experience Growth Conversion Engineering 126

Search Engine Land

FEBRUARY 25, 2023

Read all about it in Mobilegeddon Cometh: New Google “Mobile Friendly Update” To Reward Sites Beginning April 21. Google mobile-first indexing to be applied to all sites within a year 2020: Google was sending notices to sites that had mobile-first indexing issues. Hiding From That Google Penalty? Baidu Posts 50 Pct.

E-commerce 116

E-commerce Launch Engineering Contract 116

Heinz Marketing

APRIL 17, 2022

Mind-mapping is used to connect ideas to one another. I love to write my ideas down on paper first, I found it was easier when it came to mapping things out in an application. How it works: Coggle allows you to map whatever is going on within your head. For more information, check out their site: Coggle.

User Experience 110

User Experience Consult Product 110

Search Engine Land

NOVEMBER 8, 2023

Unless that’s the point of your site.) Let’s walk through the steps in GA4 to see how visitors navigate your site and how you can see the ways different segments of people navigate (or fail to navigate) your twists and turns. Now, we can see what pages on our site first-time visitors land on. Sign in to Google Analytics.

User Experience 110

User Experience Start-ups Follow-up Gaming 110

Search Engine Land

MARCH 6, 2023

Google was typically vague, telling Search Engine Land: “Our goal is to encourage advertisers with landing pages that are excessively slow to speed up their sites. SAPE Links 2013: Webmasters who had used the SAPE link network reported that their sites took hard penalties within Google, resulting in a huge downgrade in ranking.

CTR 87

CTR E-commerce Territory Networking 87

Search Engine Land

JUNE 21, 2023

Local search, map search and immersive view. Google is prioritizing informational, navigational, local, and nearby search queries to generate search generative experience (SGE) results across all types of searches, including organic, local/maps, images, news, videos, events, and conversation/voice search (how-to content and FAQs).

Strategic planning 88

Strategic planning Engineering User Experience Strategize 88

Search Engine Land

JANUARY 24, 2023

Also on this day Google kills FLoC, introduces Topics API as its next-gen targeting tech 2022: The Topics API would select topics of interest (based on the user’s browsing history), without involving external servers, and share those topics with participating sites. Pummeling users with Google remarketing ads they don’t want to see?

A/B testing 127

A/B testing Engineering Price Territory 127

Search Engine Land

FEBRUARY 19, 2023

Also on this day Google: Spam less than 1% of Maps content 2020: Spam represented less than 1% of the 20 million daily contributions Google received on Maps. Bing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing 2014: The warning said Bing may demote or delist a site that uses keyword stuffing. million U.S.

E-commerce 93

E-commerce Engineering B2B Campaign 93

Search Engine Land

SEPTEMBER 28, 2023

Applying this concept to your local search strategy can help improve your local rankings and drive leads from Google Maps with arguably less effort. In Google Maps search results, however, the difference between an explicit vs. implicit search is more stark and an element every local SEO must pay attention to. Talk about a trifecta.

Clients 134

Clients Education Strategize Growth 134

Search Engine Land

FEBRUARY 11, 2023

What they found: JCPenney’s site had thousands of peculiar links pointing to it with very descriptive anchor text. Streetmap Loses Anti-Competitive Lawsuit Against Google In UK 2016: Streetmap had sued on grounds that putting Google Maps at the top of search results was an “abuse of competition.” billion in 2007.

Retail 94

Retail Engineering Finance Up-sell 94

Search Engine Land

JUNE 22, 2023

Users get the same property, product or service listings and calls to action as every other site in the SERP. Most real estate website location pages are simply automated listings for that area, just like every other location page on every other real estate site. It also keeps them from leaving your site to find that info elsewhere.

Real Estate 101

Real Estate Trust Clients Referrals 101

Search Engine Land

SEPTEMBER 6, 2023

” Map and Directions: If applicable, include a map or a link to a mapping service to help visitors find your location. ” ︎ Consider also adding a map of your location to your Contact Us page. This is just good SEO that applies to every page of your site.

Contact 130

Contact User Experience Engineering Trust 130

Search Engine Land

NOVEMBER 29, 2023

Business directory with Google Maps. Google Maps I can follow brands and local guides in Google Maps to receive updates on their activities in the maps following tab. Google has finally owned up to site-level signals influencing visibility. Think of the number of influential surfaces beyond the traditional SERPs.

Networking 108

Networking Follow-up Sports Engineering 108

Search Engine Land

AUGUST 15, 2023

If you become part of that map, Google is likely to hold on to you for years to come: How to tell if Google knows you or your competitor as a brand? Make sure your site includes detailed information about your business, the team running it, your company’s culture, and its history. There’s one fundamental reason for that.

Niche 88

Niche Trust Start-ups Engineering 88

Search Engine Land

AUGUST 16, 2023

Google may soon allow businesses and organizations to manage their social media links that show up on their local listing within Google Search and Google Maps. Here is how add social links: You can add one link per social media site. Google added a new help document on how to manage your social links in Google Business Profiles.

Contact 97

Contact Networking Engineering 97

Search Engine Land

AUGUST 10, 2023

This strategy involves mapping the customer journey and identifying potential issues and concerns at each stage. Dig deeper: Content mapping: Who, what, where, when, why and how Use interlinking to enhance content discoverability Internal link building is fundamental to on-page SEO.

User Experience 95

User Experience Engineering Follow-up Up-sell 95

Search Engine Land

NOVEMBER 1, 2023

A Google Business Profile (GBP) will almost always be the most important local listing for any business, given the site’s prominence and integration across Alphabet’s products like Search and Maps. A verified Google Business Profile helps ensure your business will appear in Google Map Pack or Google Local Pack search results.

Sports 123

Sports Angle Click Through Rate Engineering 123

Search Engine Land

SEPTEMBER 18, 2023

If retaining and improving your SEO is a priority for your new website, then your first job is to understand how to integrate SEO into your new site from day one. The site had gradually built organic traffic over several years but desperately needed a visual overhaul. A detailed plan of what will change on the new site.

Launch 127

Launch Engineering Technology Technology 127