ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. What does a good social media strategy look like? Recent years have changed social media for better and worse.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Salesmate

SEPTEMBER 15, 2021

Social media is an integral part of every marketing strategy. However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. Is B2B social media marketing ineffective?

B2B 98

B2B B2C Legal Strategize 98

The Advantexe Advisor

NOVEMBER 10, 2023

It is a question that is asked in 100% of the Business Acumen training program s conducted by Advantexe and it never fails to be a provocative conversation in our business simulation debriefings, “Did our investments in social media marketing really work, or is it just the latest fad?”

Conversion 67

Conversion 67

Heinz Marketing

MAY 26, 2020

By Pei-Ming Tokuda , Marketing Intern at Heinz Marketing. In the age of social media , it’s no secret companies need to be active on these platforms so not to be left behind. One amazing aspect of social media platforms is hey are free and reach millions around the world.

B2C 128

B2C Entertainment Sports B2B 128

Martech

JANUARY 27, 2022

Connected TV is giving social media marketers a new channel to consider as big names like Facebook and TikTok are now appearing in apps on smart TVs. But even though CTV extends the reach of their campaigns, marketing via TV-based social media apps calls for a new strategy.

Entertainment 103

Entertainment Campaign Launch Follow-up 103

ConversionXL

FEBRUARY 18, 2019

Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. Further, consumers crave communication with brands on social media: 95% of adults between the ages of 18 and 34 are likely to follow a brand through social media channels.

Drivers/motivators 129

Drivers/motivators Represent Campaign Launch 129

Martech

FEBRUARY 2, 2022

Restaurant chain Denny’s has taken the opportunity to feature student athletes in an effort to continue to make an impact with younger diners while keeping momentum in their robust sports marketing play. Denny’s social leverage featuring Stanford hoops star Fran Belibi. Image: Denny’s.

Sports 100

Sports Customers Gaming Launch 100

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. Why is social media important for business? Suppose you devise a marketing strategy for both platforms.

Meeting 101

Meeting Promote Follow-up Represent 101

Hubspot

JUNE 7, 2021

If you've read the news or surfed through social media recently, you've probably heard about the new social media audio app called Clubhouse. When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature.

UX 98

UX Launch Follow-up Start-ups 98

The Digital Technology

JULY 10, 2023

For today’s firms using a digital platform, effective social media involvement is an indication that you’re making an influence on the market. It becomes … Social Media Marketing 101: How to Engage and Grow Your Audience Read More »

40

40

Hubspot

JULY 23, 2019

When you visit the App Store or Google Play and search "social media," there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager.

Entertainment 101

Entertainment Launch Gaming Sports 101

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools.

Campaign 100

Campaign Price Contact CRM 100

Triggr

JUNE 28, 2021

Investing in just social media marketing doesn’t define your B2B social media marketing strategy. Many businesses underestimate the power of B2B social media. In fact, B2B social media is a bit different from B2C social media. Track your goals. Engage frequently.

B2B 52

B2B B2C Clients Conversion 52

Hubspot

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Follow-up 69

Follow-up Promote Education B2B 69

Hubspot

APRIL 1, 2020

As a marketer, reading trending predictions or industry forecasts is the norm. We've all been there, especially with social media predictions. In this post, we're going to look at the top social media predictions that marketing experts got wrong. Bad Social Media Predictions. Image Source.

Networking 97

Networking Strategize Gaming Campaign 97

Hubspot

MAY 12, 2020

Social media is always shifting and changing, so if you are still running on the same strategy as you have in years past, now is the time to start thinking differently. The social media landscape today is incredibly different than it was in 2019. First off, pause and re-evaluate your upcoming social media posts.

Healthcare 96

Healthcare Entertainment Campaign Start-ups 96

Triggr

JUNE 27, 2021

What is B2B Social Media Marketing? Just like B2C, B2B social media marketing involves the use of social media platforms and tools to help expand awareness and promote business. Twitter, LinkedIn, You Tube and Blogs are excellent examples of b2b social networks. Why is this important?

B2B 52

B2B B2C Networking Clients 52

SalesforLife

JANUARY 29, 2019

When sales and marketing work well together, social media marketing and social selling are powerful strategies for driving revenue. In fact, as recent social media statistics state, 64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands they follow online.

Sell 82

Sell Product Sales 82

Hubspot

OCTOBER 10, 2019

Ultimately, if done correctly, email and social can work together to drive leads and build brand loyalty with your target audience. While you've likely felt email marketing and social media marketing are at opposing ends of the marketing spectrum, they can undoubtedly work together to benefit your next marketing campaign.

Promote 78

Promote Follow-up Campaign Lead generation 78

Capterra Sales & Marketing Software

DECEMBER 22, 2020

The post Top 5 Social Media Marketing Analytics Software for Reporting appeared first on Capterra. Use the reporting feature of social media marketing analytics software to check how well your social media campaigns are performing. But simply advertising on social media isn’t enough.

Campaign 53

Campaign Contact Follow-up Product 53

Hubspot

FEBRUARY 18, 2020

As a millennial, social media has been around since I was in elementary school. Although using social media has been a daily habit for me since I was in high school, it wasn't until I became a marketer that I understood the power of it. Look at social listening tools. Look at social listening tools.

Follow-up 67

Follow-up Campaign Conversion Strategize 67

Refreshing Solutions

MARCH 28, 2021

Ask any marketer how they feel when news of a new social media algorithm starts circulating. The social media algorithms are designed to highlight the best and most relevant content. If you’re new to influencer marketing, you may not understand how to work with them and that is what this article is all about.

Campaign 52

Campaign Networking Promote Price 52

Hubspot

SEPTEMBER 23, 2018

The great thing about the internet is that it's full of brilliant marketers sharing great information -- all for free. Social media is no exception. We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. 29 of the Best Social Media Blogs.

Pitch 78

Pitch Engineering Education CRM 78

Hubspot

DECEMBER 19, 2018

Companies today are grappling with how to best market to consumers on various social networks. We first needed to understand the primary behaviors people take on each social network – after all, people use Twitter very differently from a network like Instagram or YouTube. Prevalent Behaviors on Social Networks.

Networking 77

Networking Campaign Drivers/motivators Product 77

Heinz Marketing

NOVEMBER 10, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. 5 Skills Marketers Will Need to Succeed. Some skills you might need to survive the coming changes in marketing in 2019. Breaking the Addiction to the Social Apps.

B2B 72

B2B Negotiate Strategize Customers 72

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

Entertainment 138

Entertainment Sports Niche Retail 138

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Write Good Content. image source: U.S. Census Bureau.

Networking 126

Networking Follow-up Lead generation Conversion 126

Hubspot

DECEMBER 12, 2016

Whether you’re a Baby Boomer or a young member of Gen Z, there's a good chance you use some form of social media. In fact, there are over 2 billion social media users worldwide. When it comes to marketing, segmenting social media content for your audience is key.

Networking 78

Networking 78

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. image source: U.S. Census Bureau.

Networking 128

Networking Follow-up Lead generation Conversion 128

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Write Good Content. image source: U.S. Census Bureau.

Networking 127

Networking Follow-up Lead generation Conversion 127

Martech

APRIL 25, 2024

For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV. Social video. Video ads on social platforms are expected to see the ad type’s second consecutive year of 20% growth. Social video is projected to reach $23.4 Why we care.

Retail 99

Retail Growth Process Advertising/ Marketing 99

Martech

APRIL 12, 2024

If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer.

Gaming 102

Gaming Sales Campaign Technology 102

Hubspot

AUGUST 14, 2018

Most real estate agents have a social media presence, but are they really giving home buyers and sellers what they want? That's where social media comes in. Here is a handy list of social media do's and don'ts for real estate agents. Real Estate Social Media Marketing.

Real Estate 53

Real Estate Promote Clients Education 53

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing.

B2B 82

B2B Strategize Networking Promote 82

Closing Bigger

JUNE 8, 2011

Today’s podcast is an audio recording (by the author) of Chapter 7 of Guerrilla Social Media Marketing. Today''s podcast is an audio recording (by the author) of Chapter 7 ([link] of Guerrilla Social Media Marketing ([link] A book that was released (globally) this past October that I co-authored with Jay Conrad Levinson.

Start-ups 81

Start-ups 81

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

B2B 126

B2B X-functional Pharmaceutical B2C 126

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Write Good Content. image source: U.S. Census Bureau.

Networking 69

Networking Follow-up Lead generation Conversion 69