Search Engine Land

OCTOBER 19, 2023

Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all types of teams. Advertisers still using 360 properties in Universal Analytics, need to transition to GA4 to unlock these advanced reporting capabilities. Universal Analytics 360 sunset.

Customers 115

Customers Campaign Engineering Strategize 115

Martech

APRIL 23, 2024

Dig deeper: Driving growth through data: Optimizing the retention stage Shipping around the world Launched in 2019, True Classic grew to $100 million in revenue after only two years. The parcelLab tool nearly doubled the click-through rate of a previous solution True Classic used. In 2022, the brand opened its first five retail stores.

Click Through Rate 90

Click Through Rate Territory Retail Service 90

Heinz Marketing

JANUARY 24, 2024

Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently. With the arrival of big data, a term that epitomizes the massive, complex datasets generated in the digital era, the landscape of CRM has undergone a transformative shift.

CRM 108

CRM Customer Relationship Management Technique Technology 108

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. This sets the course for your entire AI-driven strategy. Customer insights. ROI measurement.

Objectives and Key Results 103

Objectives and Key Results Strategize Technology Technology 103

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Finance 108

Finance Retail Government Networking 108

Search Engine Land

MARCH 21, 2024

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. By providing a clearer and more reliable view of conversion data, it helps streamline reporting processes and enhances the accuracy of analysis. Action needed?

Conversion 106

Conversion Represent Process Product 106

Search Engine Land

FEBRUARY 23, 2024

Create a robust first-party data strategy LinkedIn recommends setting up a strong framework for collecting and using first-party data. This feature utilizes LinkedIn’s AI and your data to create custom high-intent audience segments. Predictive analytics. Why we care. Real-time campaign optimization.

A/B testing 119

A/B testing Finance Campaign CRM 119

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Rapid content generation using a combination of LLMs and internal data sets. He laid out a framework for governance: “Prioritising data privacy. Get MarTech!

Government 128

Government Finance Process Customers 128

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance.

Legal 105

Legal User Experience Trust Process 105

Search Engine Land

APRIL 27, 2023

Good news for those behind on exporting their Google UA data. Starting on July 1, 2023, data collection in Universal Analytics will come to a halt. However, you will retain the ability to view and export all the data collected before this date until July 1, 2024. Dig deeper. Why we care.

Contract 113

Contract Engineering Conversion Process 113

Salesforce

FEBRUARY 26, 2024

We’ve all heard it’s important for businesses to be data-driven. To be successful, businesses need employees who can explore, understand, and communicate with data. And with the rise of artificial intelligence (AI), accessing and analyzing company data accurately has never been more important.

Government 90

Government Represent Presentation Prospecting 90

Martech

OCTOBER 20, 2023

Data has become the lifeblood of businesses in today’s digital age. Traditionally, analyzing data meant looking back at historical trends to inform future decisions. However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4).

Click Through Rate 120

Click Through Rate Campaign Represent Conversion 120

Martech

JANUARY 30, 2024

Advancements in data and technology are meant to make our lives easier. Safeguarding consumer data is crucial for your business’s success and reputation in 2024. Data security is essential for building and preserving customer trust. Data security is essential for building and preserving customer trust.

Trust 97

Trust Customers Healthcare Government 97

Martech

MARCH 1, 2024

We wanted to build around driving growth with a very lean team and becoming data-centric,” said Chadwick Radaz, director at Sur La Table. “We The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website.

Customers 92

Customers Retail Campaign Product 92

Search Engine Land

DECEMBER 7, 2023

It offers free analytics on product performance, pricing, demand and more. We’ll cover how to pull Merchant Center data into BigQuery for powerful analysis and use the Shopping Content API to automate feed updates. Performance report Provides a detailed breakdown of data for ads and free listings. Price updates.

Retail 89

Retail Product Non-Profits Profit margin 89

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s key features, capabilities and limitations, comparing it with Meta’s MMM called Robyn. economic state or competitive moves).

Strategic planning 108

Strategic planning Technique Drivers/motivators Territory 108

Search Engine Land

SEPTEMBER 21, 2023

Attribution Analytics is a first-party measurement solution that analyzes the full customer journey on the social platform, from awareness to action, providing insights into how users make purchases. TikTok Ads Manager launched Attribution Analytics with a feature called Performance Comparison. Why we care. New features.

Launch 100

Launch Customers Campaign User Experience 100

Martech

MARCH 15, 2024

The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow.

Legal 105

Legal Teamwork User Experience Represent 105

Search Engine Land

SEPTEMBER 27, 2023

However, you will still be able to run A/B tests in Google Analytics 4. This may prove problematic for some marketers as many are still grappling with the navigation of the new analytics platform following the sunset of Universal Analytics. Access your data. You can still access your data. Why we care.

A/B testing 113

A/B testing User Experience Engineering Launch 113

Martech

DECEMBER 21, 2023

Zeotap ’s AdaTM is a conversational AI solution added to the company’s customer data solution. It is powered by the PaLM-2 model and can be used for for tasks such as audience segmentation, analytics and customer journey building. Folloze ’s added Folloze GeneratorAI to its no-code B2B Buyer Experience Platform.

GTM 112

GTM Campaign Launch B2B 112

Martech

FEBRUARY 8, 2024

It was followed by “over-dependence on technology” (46%), “making data ‘AI-ready’” (41%), and “AI potentially replacing my role” (36%). And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data.

Technology 80

Technology Technology Campaign Education 80

Search Engine Land

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Finance 76

Finance Retail Government Networking 76

Sales Pop!

JANUARY 8, 2024

An Overview of Virtual Data Room Providers: Choosing the Right Solution for Secure Data Management In our rapidly evolving technological landscape, where data assets continue to surge in volume, choosing the right data management solution is crucial for organizations seeking secure and efficient operations.

Government 52

Government Contract Negotiate Legal 52

Search Engine Land

JULY 1, 2023

Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Here in the United States, UA is still processing data, but we were greeted by an ominous message when we logged into our account this morning: “This property is scheduled to stop processing data very soon. Why we care.

Campaign 102

Campaign Engineering Process 102

Search Engine Land

APRIL 9, 2024

Brands should utilize LinkedIn page analytics to understand their audience better and tailor content to different audience segments. While there’s no one-size-fits-all solution, using the findings from this study can help you make data-led decisions about the type of content you post. Key findings. Multi-image posts.

Strategize 113

Strategize Follow-up Process 113

Search Engine Land

FEBRUARY 13, 2024

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care. Accessibility.

Launch 97

Launch Campaign Represent Education 97

Martech

OCTOBER 19, 2023

And now, here’s this week’s slew of new releases: Seedtag’s Contextual Audiences allows advertisers to target users based on their interests without relying on personal data. marketing analytics platform lets marketing teams talk to their data in natural language and get results instantly, without needing any technical skills.

B2C 109

B2C Launch High impact Market share 109

Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Unified Profiles provides access to a native data layer powered by Segment, enabling the collection and activation of real-time, consented data for personalized interactions.

GTM 58

GTM Cross-sell Price Contact 58

Martech

JANUARY 18, 2024

She started the year facing a daunting challenge: her organization’s martech stack was a patchwork quilt of solutions, each operating in its own silo. To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals.

Strategize 98

Strategize Growth Technology Technology 98

Martech

FEBRUARY 15, 2024

Now here are this week’s AI-powered integrations, solutions and upgrades. Movable Ink has new integrations with Salesforce Marketing, Data, and Commerce Clouds. Users can access informative tooltips, data analytics, CPC calculation, tracking setup, and AI-generated creatives. 6% still don’t know what AI is.

Territory 95

Territory Launch Campaign Represent 95

Martech

FEBRUARY 23, 2024

By systematically assigning metadata — covering aspects like persona, journey stage, product and solution — to each digital asset, we set the foundation for meaningful engagement. With a plethora of non-gated assets available, the challenge intensifies. How can we increase engagement and guide these unseen visitors toward becoming known?

A/B testing 92

A/B testing Strategize User Experience Technology 92

Salesforce

NOVEMBER 13, 2023

In fact, 92% of analytics and IT decision-makers say trustworthy data is needed more than ever. To meet this demand, leaders need to empower everyone to lead with data maturity and build a trusted data foundation across their organizations. So what, specifically, makes data trustworthy? Ready to do more with data?

Government 75

Government Trust Follow-up Meeting 75

Martech

JUNE 28, 2023

One of the attractions of Google Analytics 4 (GA4) is getting a sophisticated web analytics tool free. However, there are a lot of other analytics tools that can compete with it in both features and price. Matomo is an open-source analytics platform that provides similar features to Google Analytics.

A/B testing 104

A/B testing User Experience Referrals Price 104

Martech

AUGUST 2, 2023

Web analytics and call analytics have a lot in common. Both collect, measure and analyze data on who contacted you, what they are interested in and even what got them to use this channel. Where they differ is that recordings are a lot more difficult to parse than digital data. a small, inbound marketing agency in St.

Sales 90

Sales Clients Price Contact 90

Sales Gravy

NOVEMBER 20, 2023

This knowledge allows account managers to align their offerings with the client's goals and present solutions that genuinely resonate with their needs. This knowledge allows account managers to align their offerings with the client's goals and present solutions that genuinely resonate with their needs.

Account management 89

Account management Objectives and Key Results Cross-sell Contract 89

Search Engine Land

JANUARY 24, 2024

To deal with product data at scale, consider implementing product scoring. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category performance. What is product scoring?

Campaign 93

Campaign Profit margin Product Construction 93

Martech

JANUARY 26, 2023

To address these challenges, three key elements should be at the forefront of any successful digital strategy this year: Using data to inform your strategy. Data-informed insights Data and insights are often used interchangeably, but there is an important distinction between the two. Reaching buyers today is difficult.

B2B 138

B2B Campaign Technology Technology 138