Salesforce

MAY 27, 2025

If youve worked with data products in the world before AI data analysis, you know the drill: a project manager or analyst has an important question, but getting the answer means using Structured Query Language (SQL), a language for querying databases. This creates a data access gap. Its literally like learning another language.

SQL 40

SQL Structured Query Language Engineering UX 40

Martech

JANUARY 9, 2025

This new feature allows advertisers to generate SQL queries for their desired audience using natural language. Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC).

SQL 117

SQL Retail Launch Campaign 117

Martech

AUGUST 27, 2024

Utilize natural language queries : Ask natural language questions to your datasets and let AI generate the necessary SQL queries. Summarize meeting notes : Leverage AI to organize and condense notes from multiple sessions. Create data visualizations : Generate complex charts and graphs quickly with AI tools.

Government 128

Government SQL Technology Technology 128

Partners in Excellence

JUNE 8, 2025

The product focused, MQL to SQL to SDR/BDR to AE to Demo to AM to Close to Retain to Renew has been breaking down. Things change, the models that served us well, fail us. As a very simplistic example, we’ve seen many of our traditional GTM models fail miserably. They choose to defer seller engagement to the last possible moment.

GTM 82

GTM SQL Presentation Customers 82

ConversionXL

SEPTEMBER 17, 2018

For a newcomer, there are four programming languages worth learning: SQL*. Technically, SQL is a “declarative language,” not a programming language, but it has the “ functionality of a mature programming language.”. Python, SQL, JavaScript, and Bash were created by different computer scientists in different circumstances.

SQL 134

SQL A/B testing Structured Query Language X-functional 134

Salesforce

JANUARY 26, 2024

This is the thrust of converting marketing qualified leads to sales qualified leads (MQL vs. SQL). What is a sales qualified lead (SQL)? MQLs vs. SQLs Where does an MQL vs. SQL fall in the sales funnel? What is a sales qualified lead (SQL)? SQL: A lead that demonstrates a clear intent to buy.

SQL 59

SQL Sell Pitch CRM 59

Salesforce

JUNE 11, 2025

For example, in the first paragraph of the consulting firm’s instructions below, you’ll see this line: The output should include enough details to generate a SQL query, while remaining under 50 words. The output should include enough details to generate a SQL query, while remaining under 50 words. User input: {!$Input:User_Input}

SQL 52

SQL Objectives and Key Results Consult CRM 52

Martech

AUGUST 7, 2024

The warehouse was great for running SQL queries; the data lake was good for more complicated stuff, especially AI. He explained: “Ten years ago we were building data lakes and consolidating data. Then there was the rise of the cloud data warehouse. ‘Lakehouse’ seemed pretty close.

SQL 121

SQL Customers Drivers/motivators Gaming 121

Sales Hacker

OCTOBER 11, 2024

Pipeline metrics might include MQL-to-SQL conversion rates, number of activities per rep, or open rates on emails. What you can do is focus on metrics that lead to those results. For example: Revenue is driven by metrics like win rate, ACV (average contract value), and number of deals closed.

GTM 113

GTM X-functional Pipeline Construction 113

G2

SEPTEMBER 15, 2023

One cyberattack to watch out for on apps that exploit vulnerabilities in structured query language (SQL) is the common and dangerous SQL injection. They deliver vital business services and hold sensitive data, but the more we use something, the more prone it becomes to assaults.

SQL 52

SQL Structured Query Language Business Services Service 52

SaaStr

APRIL 12, 2025

This is where having a clear definition of a Sales Qualified Lead (SQL) or Sales Qualified Opportunity (SQO) becomes critical. Its a forcing function that ensures alignment between marketing and sales: Marketing generates the lead and qualifies it as an SQL. If youre converting too late, you risk losing momentum.

SQL 48

SQL Pipeline Contract Meeting 48

Partners in Excellence

OCTOBER 11, 2015

Sales people wait for the coveted SQL–the Sales Qualified Lead. Regardless of what’s been agreed between marketing and sales, to a sales person the SQL is a buying ready (hopefully PO ready) lead. At least, according to all the books and blog posts one reads, that’s the way things work.

SQL 128

SQL Cold Call Pipeline Commission 128

Martech

MAY 29, 2024

The watering down of the MQL, and adding low-intent lead-scoring prospects to hit targets, results in lower and lower SQL conversion rates. Increasing volumes of leads to hit SQL outcomes as the tactic becomes increasingly saturated. Content being warped and watered down to make it mass appeal in lead gen campaigns.

SQL 138

SQL GTM B2B Pipeline 138

Martech

JULY 16, 2024

Segmentation and queries can be completed by asking the CDP AI agent instead of building a SQL query or even using logical operators. With AI, routine tasks like data exploration, cleaning and sorting can be automated.

SQL 64

SQL Contract Customers Conversion 64

Salesforce

FEBRUARY 13, 2025

You dont have to train people up on SQL (which has a steep learning curve), or the marketing tool (which could take a lot of time to get trained on). Generative AI has changed the game, because it allows you to describe the segment you want to create using natural language prompts, and then it makes it for you.

SQL 115

SQL Healthcare Growth CRM 115

Search Engine Land

AUGUST 6, 2024

For ecommerce, that can be according to LTV; for B2B and lead gen, that can be by stages of qualification: MQL, SQL, Opps, Closed-won. For instance, if you don’t have enough Opps over a specific time period to effectively train the algorithms, combine SQLs and Opps to hit the volume you need while keeping user quality high.

Technique 74

Technique SQL GTM Campaign 74

SaaStr

JUNE 16, 2025

Multi-Product Expansion That Actually Works Databricks SQL : $600 million revenue run rate, up more than 150% year-over-year Unity Catalog : 9K+ customers, representing >50% of ARR AI/ML Platform : approaching $300M ARR 50% of customers are using 6+ products, up from 40% last year.

SQL 103

SQL Growth Represent Start-ups 103

Martech

MAY 14, 2025

The new features include out-of-the-box marketing analytics, which leverage real-time dashboards tailored for marketers, with campaign insights, channel insights and ad performance analytics, without SQL or data setup.

Product 97

Product SQL Cross-sell Networking 97

Partners in Excellence

OCTOBER 29, 2014

Inevitably, the discussion narrows to MQL’s and SQL’s. Our metrics are broader and more aligned not just agreement on MQL and SQL. I’m fascinated about a lot of the discussion about marketing and sales alignment. We must work truly collaboratively.

SQL 122

SQL Sales Process Presentation 122

Sales Hacker

MAY 9, 2019

40,000/150 = $267/SQL. Or rather $250/SQL. As the SDR generates 12 SQLs/mo = $3,000 in commission. This also means that for every deal won at an ACV of ~$30,000 with a 1 in 5 win ratio you thus will have to pay for 5 SQLs = $1,250. . We look to spend $1,250 for 5 SQLs since this is what the business model is.

SQL 110

SQL Commission Customers Non-Profits 110

Veloxy

NOVEMBER 15, 2022

Identify your Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL). The following steps will help you achieve internal alignment: Ensure that all teams work towards clear shared goals. Use shared reporting so that everyone has access to the same data metrics. Build an ideal customer profile.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Hubspot

SEPTEMBER 9, 2024

Trust me — without a lead list with this level of granularity, your results suffer. I once cold-called an IT Manager who was fired from his last job because of a failed project involving my (now former) employer’s software.

Territory 83

Territory Cold Call SQL Campaign 83

SaaStr

SEPTEMBER 22, 2020

According to CEO Kimball, there are three stages for this: #1 SQL has been evolving for 40 years. We are now entering a new phase, where the relational SQL model is being married with NoSQL scalability redundancy. Architectures were once monolithic. They all sat in one place and had to be scaled up. #2 3 No scalability redundancy.

SQL 127

SQL Technology Technology Service 127

ClickFunnels

NOVEMBER 9, 2021

SQL (Sales Qualified Lead) — These are leads that have connected with your sales team and are ready to buy. They’ve been reading your emails and consuming your content for a little while now. They understand who you are and what you offer. They’ve got some degree of interest in your products or services.

Lead generation 255

Lead generation Price Appointment Niche 255

Martech

FEBRUARY 14, 2025

Your data analysts should speak the language of customer behavior, not just SQL. Meanwhile, IT holds the keys to everything but lacks context about marketing goals. Getting your people right means rebuilding your team around revenue, not tools. Your campaign managers should understand attribution modeling, not just email templates.

Finance 115

Finance SQL Campaign GTM 115

Martech

JANUARY 25, 2024

GenAI Audiences allows marketers to create audiences, track performance and uncover insights using natural language prompts rather than SQL or data skills. The first two modules are CXAI Data and CXAI Content. CXAI Data has two component parts. AI Decisioning will recommend next-best-actions relating to products, offers, best channels, etc.

SQL 117

SQL Campaign Launch Customers 117

Martech

JUNE 4, 2024

And back then, I got HockeyStack for Cognism and what they did was to match my LinkedIn impression data with my conversion data, on the MQL level, SQL level and revenue level. And, obviously, the most exciting and most juicy thing to be fair is the conversion rate from MQL to SQL. And they said, “Yes. We can do that.”

SQL 122

SQL Lead generation Education Pipeline 122

Veloxy

NOVEMBER 17, 2021

SQLs, Sales Qualified Leads, are MQLs that are vetted by the sales department. While the MQL / SQL ratio has caused disconnects between marketing and sales, we highly recommend that you get on the same page with marketing, first.

Process 162

Process SQL Objectives and Key Results Contact 162

Understanding the Sales Force

APRIL 26, 2018

In doing so, they discuss MQL's (Marketing Qualified Leads) and SQL's (Sales Qualified Leads). While I don't have an issue with the infographic, I have huge issues with the content of the article and if you follow the advice in this article, you'll have far fewer MQL's that your salespeople can turn into SQL's. Here's why.

SQL 83

SQL Promote Sales Consult 83

Sales Hacker

NOVEMBER 21, 2017

SQL (Sales Qualified Lead) A person who wants to take action and positively impact the situation. Problem: Measuring of related sales metrics against different points (SAL and SQL). Solution: Visualize what you are measuring – must measure against the same (SQL). STEP 5: Identify Volume Metrics. Web visitors.

SQL 106

SQL Non-Profits Drivers/motivators Education 106

Martech

OCTOBER 6, 2023

Providing career development opportunities in BI tools or SQL can transform them into an internal marketing reporting powerhouse. They bridge the gap between data science and marketing expertise, ensuring that marketing reporting receives the attention it deserves.

SQL 136

SQL Pipeline Education Campaign 136

Partners in Excellence

NOVEMBER 3, 2020

We have an entire alphabet soup of metrics, including MQL, SQL, ARR, ACV, TCV, NPS, MRR, LTV, CAC, Churn, and XYZ (OK, I made that up—I think). We have all sorts of pipeline metrics, activity metrics, prospecting metrics, account, territory, retention, renewal, mix, margin, and endless other metrics.

SQL 149

SQL Territory Pipeline Quota 149

Martech

NOVEMBER 24, 2021

A lead status framework will allow you to dig deeper than MQL and SQL,” said Rowe, “and answer questions specific to your business sales processes.”. Marketers need a way to discern which lead statuses match with each prospect, which is why developing a framework is vital. “A

SQL 126

SQL Construction Technology Technology 126

Sales Pop!

AUGUST 27, 2021

It also processes runtime transactions, manages licenses, protects APIs from SQL injection, detects malicious patterns, analyzes and reports on performance, and authenticates and authorizes all users. The API gateway is responsible for ensuring that security is enforced and implemented to make sure that all APIs are secure.

Territory 130

Territory SQL Strategize Launch 130

ConversionXL

OCTOBER 21, 2019

Alternatives include Amazon Redshift , Snowflake , Microsoft Azure SQL Data Warehouse , Apache Hive , etc. The solution is to give every lead and every purchase a userID (like an encrypted email), to pull CRM and Google Analytics data into your BigQuery data warehouse, and then—with a simple SQL query—join the two tables.

SQL 84

SQL X-functional CRM Clients 84

Heinz Marketing

MAY 12, 2025

Top Funnel : Impressions, reach, CTR, engagement rate Mid Funnel : MQLs, form fills, content downloads Bottom Funnel : SQLs, pipeline generated, win rate 12. Track: Marketing-sourced pipeline/revenue Multi-touch attribution impact Cost per MQL/SQL/Opportunity Customer Acquisition Cost (CAC) Customer Lifetime Value (CLTV) 13.

Campaign 65

Campaign CTR SQL A/B testing 65

Salesforce

APRIL 9, 2024

Part of the problem is that data lakes and data warehouses are designed for technical users with some knowledge of SQL, a computer language for manipulating databases, and semistructured data like emails and web pages. You don’t need to send SQL queries or create data joins manually.” Big data, big insights, finally!

SQL 110

SQL Retail Service Represent 110