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Enterprise SEO: 11 keys to success in 2024 and beyond

Search Engine Land

This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how people find information and how much they trust it. In this article, we’ll touch on key skills, both hard and soft, that I think are critical to enterprise SEO today and beyond.

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Where to deploy AI for maximum martech impact

Martech

Utilize natural language queries : Ask natural language questions to your datasets and let AI generate the necessary SQL queries. Here’s an example of the same article I wrote here, trusting only AI (even with decent prompting). Summarize meeting notes : Leverage AI to organize and condense notes from multiple sessions.

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How We Built a Text-To-SQL AI Agent to Get Instant Answers From Our Data

Salesforce

If youve worked with data products in the world before AI data analysis, you know the drill: a project manager or analyst has an important question, but getting the answer means using Structured Query Language (SQL), a language for querying databases. This creates a data access gap. Its literally like learning another language.

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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

Pipeline metrics might include MQL-to-SQL conversion rates, number of activities per rep, or open rates on emails. What you can do is focus on metrics that lead to those results. For example: Revenue is driven by metrics like win rate, ACV (average contract value), and number of deals closed.

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9 Steps to Mitigate Agent Misunderstandings 

Salesforce

Agentforce is a platform for building trusted AI agents for the enterprise. For example, in the first paragraph of the consulting firm’s instructions below, you’ll see this line: The output should include enough details to generate a SQL query, while remaining under 50 words. Queries like, “Who’s the KSDM for opportunity ABC?”

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MQL vs. SQL: What Are They How Do They Help You Sell?

Salesforce

This is the thrust of converting marketing qualified leads to sales qualified leads (MQL vs. SQL). What is a sales qualified lead (SQL)? MQLs vs. SQLs Where does an MQL vs. SQL fall in the sales funnel? What is a sales qualified lead (SQL)? SQL: A lead that demonstrates a clear intent to buy.

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The Ultimate Guide to Building a Lead List

Hubspot

Trust me — without a lead list with this level of granularity, your results suffer. I once cold-called an IT Manager who was fired from his last job because of a failed project involving my (now former) employer’s software.