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This day in search marketing history: January 29

Search Engine Land

The plaintiffs were also seeking ongoing royalties, which the court awarded. Yelp Ratings Appear In Google AdWords 2010: Google confirmed it was “testing a feature in which text ads on Google search results pages may include star ratings and links to third party sites that have reviewed the advertiser’s business.”

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Top 5 XR and AI marketing trends in 2023

Martech

With the right tools, you can build, design, write copy for, optimize and publish an entire website with a fully populated blog in under two hours. The founders of EyeJack are responsible for the award-winning AR campaign, Breonna’s Garden , which is one of my all-time favorite AR experiences. And why not?

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All-Star Speaker Roster Announced for Unleash 2021!

Outreach

Today we’re pumped to highlight our all-star roster and activities (hint: we’re bringing back the 90’s!). Guy Raz , Award-winning reporter, radio & podcast host and creator. You can pick up a copy of her book, Fearless Leadership , beforehand and come prepared with questions. Read on to see what we have in store….

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Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data]

Hubspot

When it comes to landing page copy, many a debate have begun over which words to choose, the context in which they're used, the order they're presented in and the amount you use to convey a message. I get it, you need more granular, data-backed insights to help inform your marketing copy. Hell, we need data-backed insights.

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The 7-Step Formula for Writing Copy That Sells

Hubspot

It’s one of only a handful of restaurants in America that have earned the coveted 3-star Michelin rating, making it one of the best restaurants in the world. As a marketer, if you want to sell people like a Michelin 3-star restaurant, you have to execute like one. Bob Stone's Gem: The 7-Step Formula for Writing Copy That Sells.

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The Bandwagon Effect: 5 Ways to Use the Power of the Crowd to Supercharge Your Conversions

Hubspot

The success of Dan Rice’s campaign for Zachary Taylor as well as subsequent attempts by other politicians to copy his approach led to the coining of the term, the “bandwagon effect.”. What is the Bandwagon Effect? Incorporate Customer Reviews into Key Pages.

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Converse, Old Spice & More: 6 Famous Brands That Made Inspiring Comebacks

Hubspot

In 1917, Converse launched the first mass-produced basketball sneaker: the All Star. In 1932, Converse signed basketball star Charles Hollis (“Chuck”) Taylor to help market the All Star, which is how the sneaker earned its iconic nickname, the Chuck Taylor. The campaign made Starbucks coffee the star of the show once again.