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The Cutting Edge Techniques for an Impactful Live Event Strategy with Dooly

SaaStr

Here are some of their top takeaways and techniques they shared with us for creating an impactful live event strategy. Live events are a forcing function for your entire team, not just sales, and marketing. Have plans A through C at least as a starting point lined up and invest time accordingly. So it had to happen.

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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. Nowadays, employing such techniques is downright a prerequisite of doing business online successfully.

UX 115
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Does HTML structure matter for SEO?

Search Engine Land

In case you missed the latest podcast episode of Search Off the Record, Google’s Gary Ilyes stirred up some controversy when he made a comment about HTML structure not mattering much for SEO. Being unable to avoid controversy, I couldn’t help but jump in – in an attempt to clarify a few common points and misconceptions I keep seeing pop up.

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How to structure people operations to scale SEO success

Search Engine Land

The biggest roadblock to scaling SEO: People operations The biggest roadblock to scaling SEO isn’t the technique itself. The development team is often a department grab from product or IT, and they end up with task overload. Because of this, SEO tasks end up low on their priority list, so things just sit there.

CTR 138
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

Retail 130
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3 Google Analytics 4 features to make up for lost data

Martech

No matter which analytics tool you use, leveraging unobserved data is a great tool to keep up with the evolving environment of digital marketing analysis. The way it functions with analytics is by automatically stamping a user with a cookie when they land on a website. Three examples are: Data-driven attribution. Predictive metrics.

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Psychology of Sales: 9 Ways to Master Selling via Email

Lead Fuze

Let me point out one important fact — We are all human beings, and our minds function in a similar way. On one hand, you might be born talented and use these techniques naturally in order to move people in your direction. Before we start, let’s make one essential distinction. I kept bidding them up.

Sell 98