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How to inflation-proof your marketing in 2025

Martech

To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Email: Business email address Sign me up!

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The Hidden Costs of Efficiency

Sales Hacker

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Automation isn’t going anywhere, but the teams that combine technology with deliberate skill-building will outperform those that rely on AI alone. Let’s get into it.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

It specializes in creating personalized shopping experiences for customers by leveraging machine learning and AI technologies. Additionally, this stage involves deepening relationships with existing customers through upselling and cross-selling, as well as identifying opportunities for strategic partnerships and integrations.

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How Walmart, BMW and Heinz use AI partnerships to grow their business

Martech

Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. Co-innovation is a strategic necessity in today’s competitive landscape. AI is not the solution itself; it’s a powerful technology that enables solutions.

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Why SaaS vendors must shift from transactions to embedded partnerships

Martech

In this new environment, long-term success for SaaS vendors depends not just on product quality, but on how deeply their platforms are embedded into clients’ daily operations and strategic goals. Limited strategic alignment: When vendors aren’t involved in evolving needs, their products risk becoming misaligned and dispensable.

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Its less about ownership and more about strategic advantage because the right partnership can get you further faster. I asked him what changed. His answer?

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Advice From an Angel Investor: Q&A With David Chang

Salesforce

Their strategic guidance helps businesses navigate critical growth phases, with many investors looking for signs of scalability and technological readiness. Tools like customer relationship management (CRM) platforms can demonstrate a business’s potential for systematic growth and strategic planning.

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