How to create a re-engagement strategy that doesn’t insult your subscribers
Martech
DECEMBER 19, 2023
I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. Then I’ll suggest how marketers should — and should not — respond to Google’s move or try to re-engage subscribers. I was wrong. People know how to use email.
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