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How to create a re-engagement strategy that doesn’t insult your subscribers

Martech

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. Then I’ll suggest how marketers should — and should not — respond to Google’s move or try to re-engage subscribers. I was wrong. People know how to use email.

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Meta may remove ads on Facebook and Instagram for subscribers in Europe

Search Engine Land

SUBSCRIBE See terms. The post Meta may remove ads on Facebook and Instagram for subscribers in Europe appeared first on Search Engine Land. Establish a level playing field for businesses. Get the daily newsletter search marketers rely on. “> “> “> “> “> “> Processing…Please wait.

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Twitter Blue subscribers can now Tweet 4,000 characters

Search Engine Land

In the announcement, Twitter says, “while only Blue subscribers can post longer Tweets, anyone and everyone can read them. you can reply to, retweet, and quote Tweet a longer Tweet, no matter if you’re a Twitter Blue subscriber or not. subscribers will be able to reply and QT with up to 4,000 characters.”

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How to send more emails and grow your subscriber list

Martech

So what’s holding email marketers back from maxing sends and growing their subscriber list in the process? How to build your subscriber base. The natural starting point doubles as the most consequential initiative for engaging subscribers: your welcome series. A better approach to email campaigns.

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Google Search Console adds new rich results report for “Subscribed content”

Search Engine Land

Google Search Console will now show publishers who are part of the Reader Revenue Manager information around their “subscribed content.” Subscribe with Google is a linchpin in that second objective to foster sustainable business models for publishers, as we previously reported. The announcement. Reader Revenue Manager.

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Twitter: Blue subscribers will now see ‘approximately’ 50% fewer ads

Search Engine Land

Twitter is now delivering on its promise to show less ads to Twitter Blue subscribers. “Minor” because the total number of Twitter Blue subscribers is less than 1% of its overall user base. Updated Twitter Blue subscribers count. Twitter now has 498,117 Blue subscribers as of April 2, according to this analysis.

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Struggling To Keep Subscribers? 6 Ways Your Data Can Stop Cancellations

Salesforce

But as more companies use this method, the battle for subscribers has become more fierce. Businesses need to use the data they own to grow subscriber relationships for long-term stability. Do more with less Trying to not just attract, but keep subscribers is a hefty challenge. consumers now average 12 paid media subscriptions.

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